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Gartner Pegs Apple as World's Seventh Largest Mobile Phone Manufacturer

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Gartner today published a report covering worldwide mobile phone sales to end users for the first quarter of 2010. The results show Apple placing seventh among all mobile phone manufacturers with 2.7% of the market, up from 1.5% in the year-ago quarter. The growth places Apple within striking range of Motorola, Sony Ericsson, and Research in Motion as it seeks to move up the list into the top five in the future.


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Worldwide Mobile Phone Sales in 1Q10 in Thousands of Units (Source: Gartner)
The first quarter of 2010 was Apple's strongest quarter yet, which placed the company in the No. 7 position with a 112.2 per cent increase in mobile devices sales. "Growth came partly from new communication service providers in established markets, such as the UK, and stronger sales in new markets such as China and South Korea," said Ms Milanesi. "The second quarter of 2010 will be a very important one for Apple. We expect that Apple will present its new iPhone in June during its Worldwide Developer Conference, which will be the first to feature the latest release of the iPhone OS that includes welcome improvements for developers and users, such as multitasking."
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The report also examined the more limited smartphone market from an operating system standpoint, showing Apple's iPhone OS in third place behind Symbian and Research in Motion with 15.4% of the market, up from 10.5% year-over-year. The iPhone OS placed ahead of Google's surging Android, which held 9.6% of the market. That worldwide data contrasts with the United States, where a recent NPD study showed Android-based handsets outselling the iPhone.



154837-gartner_1Q10_smartphones.png


Worldwide Smartphone Sales in 1Q10 in Thousands of Units (Source: Gartner)
Gartner's numbers are somewhat comparable to overall and smartphone numbers released by IDC in recent weeks. The data paints a slightly different picture of the earlier data, however, which saw Apple edging out Motorola in overall mobile phone sales to become the largest U.S.-based manufacturer.

Article Link: Gartner Pegs Apple as World's Seventh Largest Mobile Phone Manufacturer
 
Article Link
https://www.macrumors.com/2010/05/19/gartner-pegs-apple-as-worlds-seventh-largest-mobile-phone-manufacturer/
We are still waiting for the "I'we never seen anyone with a Nokia" and "Nokia phones are not really smartphones" posts. We know they are coming. 🙂
 
Traveling all over the world, it's very obvious why Nokia outsells all the others. When I was in Manila two weeks ago, I bought a tiny little Nokia 1285, which cost me $14 US Dollars brand new in the box and included a SIM with 100 PH Pesos loaded on it. It was already unlocked.

Even for the high-end phones, one can but a Nokia e72 in Asia for about $250, unlocked and without contract, vs an iPhone for about $700

It's only in the US that subsidy comes into play. Sure there are euro carriers that subsidize, but most cellphones in the world are prepaid, and people can't afford $800 phones (what the iPhone sells for globally without subsidy)... so someone can buy a $14 phone every other month vs 1 iphone every 5 years... lol...
 
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Impressive figures when you take into account that they only sell in the premium market.

Very good IMO. 🙂
 
philipt42 said:
Apple actually seems pretty far down on the list to me...
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When Apple introduced the iPhone, they said that if they got 1% of the world market, they would view that as a huge success. Three years ago they weren't even in the cellphone business.
 
I don't get it. How can Apple only have a 2.7% market share, when their OS is 5 times that. How can that be possible, when Android and other Mobile OS's are used in far more mobile devices. The OS market share should be far less if Apple has such a small market share.
 
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Salacion said:
I don't get it. How can Apple only have a 2.7% market share, when their OS is 5 times that. How can that be possible, when Android and other Mobile OS's are used in far more mobile devices. The OS market share should be far less if Apple has such a small market share.
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The chart accounts for non smartphones too (a market that apple isn't even in). Most Android comparisons are smartphone only, hence the close figures.
 
Nokia and Symbian Rules

I can do so much more with a Symbian phone than an iPhone, I love Mac, but on the phone side, Nokia and Symbian rules. It's good that lot of MacRumors users read, as they were certain that Apple was the biggest phone company in the world in other Mac OS Rumors Threads. NOKIA is the industry LEADER!
 
bella92108 said:
It's only in the US that subsidy comes into play. Sure there are euro carriers that subsidize, but most cellphones in the world are prepaid, and people can't afford $800 phones (what the iPhone sells for globally without subsidy)... so someone can buy a $14 phone every other month vs 1 iphone every 5 years... lol...
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You are completely wrong. I live in Europe and I can verify that contracts with subsidised handsets are the norm with a large proportion of the adult population. Pre-paid packages are popular too, but mostly with young and old people or the ones down on the social ladder.

Or, in the case of the iPhone, with people who are rather pay the £340 or £440 to get the iPhone, because they don't believe in long contracts just to get a particular handset. I'm one of them.

The UK, for example was offering the iPhones on pay-as-you-go deals long before the US. People CAN pay $700 for a bloody phone!
 
They look to be hauling back RIM quite nicely as well I think Apple will hold off Android for a good few years looking at those figures. Android got a *huge* boost with the Droid. Whilst it will continue to grow, but they won't repeat the same growth in this next year, because that would mean have nearly 60% worldwide smart phone share by the end of the year!

Also Apple has a few interesting trump cards to play. 4.0 software, free cloud services (MobileMe) and Verizon in the US this year for one. Looking at the worldwide it seems that much of Android's growth has come in the US.

Apple can start competing aggressively on price if they want because they have far more cash than any of their competitors. Of course eventually one dy Android may overcome iPhone in smartphones, but because of the eco system with the iPad and iPod touch, developer interest in iPhone OS will remain really strong for years to come I believe.
 
Interesting figures, though the relative market share shouldn't come as a surprise. It's great that Android is giving iphone OS a good run for its money. Apple did brilliantly well to generate the excitement over the iPhone, but it's always tougher for those that first reached the summit to stay on top. Personally I see Android moving swiftly past Apple in market share over the next 12 months, but I suspect that Apple are happy with the profit margins as much as global sales, so aren't exactly panicing. It never did them that much harm in the Windows/OSX battle of minds. They are Porsche to the Android/Nokia Ford. No need to dilute the brand to chase after the chavs 😀.
 
Reed Rothchild said:
Interesting figures, though the relative market share shouldn't come as a surprise. It's great that Android is giving iphone OS a good run for its money. Apple did brilliantly well to generate the excitement over the iPhone, but it's always tougher for those that first reached the summit to stay on top. Personally I see Android moving swiftly past Apple in market share over the next 12 months, but I suspect that Apple are happy with the profit margins as much as global sales, so aren't exactly panicing. It never did them that much harm in the Windows/OSX battle of minds. They are Porsche to the Android/Nokia Ford. No need to dilute the brand to chase after the chavs 😀.
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So far, Androids market share trajectory has stayed under the iPhones for almost every quarter. It is growing slower if you start from each devices introduction. Android has a huge growth advantage in the US with the fact that they do not have to compete with the iPhone on Verizon. They won't have that same advantage internationally for the most part.

Obviously, Android is likely to surpass the iPhone, because of massive industry support, but I don't think it is going to happen as fast as people are predicting.
 
mmmonopoly ....

Where are all the haters and bashers that just knew that Apple had a lock. If there were a court case ... this would be admitted as evidence (probably) to the perspective that Apple is NOT a monopoly.

You can chose RIM or Symbian ... or one of the many flavors of Android.
 
As we already knew...

Did you hear that trolls? Apple does not have anywhere near a monopoly in the smart phone market. Go get another device and find another forum to cry on.
 
SurfSpirit said:
I can do so much more with a Symbian phone than an iPhone, I love Mac, but on the phone side, Nokia and Symbian rules. It's good that lot of MacRumors users read, as they were certain that Apple was the biggest phone company in the world in other Mac OS Rumors Threads. NOKIA is the industry LEADER!
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I thought a Symbian was a sexual device? Just kidding. What I do like is that the iPhone generated so much competition. Apple is doing great, but rue innovation in tech comes from someone else breathing down your back.
 
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