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They were referring to the new AppleCare+. I think we are all hoping they offer it a they currently do, plus a second option for loss and theft.
Knowing Apple it will replace the old AppleCare+ and you'll be paying for loss and theft cover weather you like it or not.
 
Don't the names of these things hint at the reveal?

Is no one talking about 'round' apple watch faces?

Given the render of the new Apple Watch that was leaked, I'm guessing the "Gather Round" with the round artwork references both the new design of the cellular designation on the digital crown and the design of the new Apple campus.
 
If all products that will be released today have been leaked, it's going to be a really weird event. I really hope we have the new MacBook even if it just gets a mention at the end, in the lines of "there's something more".
 
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$400 for Apple Care??? Is Apple now in the business of insurance? Buying with a credit card that offers protection is now even more valuable.
 
Please let that $399 AppleCare price be a typo. That's double what it should be.

I'd say quadruple when you factor in the deductible. That's some serious gouging. I wish Squaretrade had not deteriorated so much, they used to be a good option. Might be worth it to buy the phone outright and use my CC warranty.
 
$399 for damage and loss. My home insurance is £14pm and have gadget cover with a £100 excess if I lose it. Why would I pay $/£200 more plus excess when I have so many other, cheaper options?
 
Apple care + comes with a concierge service and while you are without a phone they provide you with a back up plus deliver your new phone via limo with z list celebrity
 
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