Though as a consumer, don't you think that you don't need to look at this through the companies side? Where I live we have very strong consumer protection Laws, and that is a good thing, cause companies need to be kept honest, and support their product for x years. Only people who should be seeing it from apple's side are shareholders .
The lawsuit going places is for our benefit. So I hope it does. I give apple plenty of money, I also expect them to be kept in check..... and its lawsuits like this. Also things like battery replacements, or any recalls , only come around after lots of users pushing for lawsuits, what you will find is that apple does not acknowledge an issue and initiates a repair program, the repair program only kicks off after an issue gains enough tracking and starts picking up media attention, until such point even if blatant, apple denies it. Please research some of the bigger repair programmes and see how much fighting it took from apple to take action.......
Well, for the record, I don't own any Apple stock nor do I have any vested interests in Apple. I guess my favourable impression of Apple overall is due my largely positive experiences with them. I have never needed to have my devices recalled, and the 3 times I needed my devices serviced due to hardware failure, Apple replaced them right off the bat. No questions asked.
I agree that all other things equal, of course I as a consumer would want maximum bang for the buck. Why would I say no to cheaper hardware or free 3-year warranty? That said, if we look at it from Apple's perspective, I do feel that there is only so much they can realistically do to address this issue.
Thanks to their design ethos, Apple likes unibody designs which entails sealing the batteries in. While it is nevertheless possible to crack open your iPhone and replace the battery yourself, it's not going to be as easy and straightforward as prying open the back cover and swapping out the battery, so that limits the number of people who can reasonably carry this out on their own.
Second, Apple easily sells hundreds of millions of iPhones every year. Can you imagine the chaos if once a year, everyone started converging at their local apple stores to have their batteries replaced? Not to mention the waste that would result once everyone is done.
To put it simply, Apple was faced with a decision to make between battery life and performance, and they chose to prioritise battery life over performance. And clearly, regardless of which decision Apple made, there would be unhappy users, which is why Apple doesn't inform their users of this. I would refer you back to a statement made by Steve Jobs during his D10 interview (since so many here evidently love quoting him so much) about how Apple users pay Apple to make the tough decisions for them so that they don't have to. And if you like the decisions made by Apple, you continue to show your support by purchasing their products. And if you didn't, you voted with your wallet by not buying their products.
From Apple's perspective, simplicity is not having to over-inundate the user with an endless array of buttons and toggles. While I do understand the frustration of many of the posters here, I just don't see a case for a lawsuit, nor am I sure what sort of payout you are expecting. One free replacement battery per user? This matter is different from the other aforementioned cases you brought up. The issue of the iPhone 6s with defective batteries was confined to a limited batch which has since been addressed. Apple throttling your devices via a software patch is by no means admitting that their devices are faulty. It's simply them acknowledging that lithium batteries do wear out over time, and this is their way of managing it for the end user.
Likewise, looking at an issue solely from the consumer's perspective is equally limiting, because what you want done as an individual may not be what Apple can feasibly implement on their end when you consider that there are hundreds of millions of other users like yourself. To use an analogy, it's easy for one person to cook a bowl of instant noodles and garnish it to your own individual preference. It's not possible, from Apple's perspective, to prepare 200 million bowls of noddles and garnish them to each individual's unique tastes and preferences.