1) Yes some women are rocking larger watches, but 40mm is hardly "big-ass". Try on a 52mm beast and you'll have some idea what a big-ass watch is, and there are very few ladies rocking those...but there are some.
I wasn't calling 40mm big ass, but one of the larger ladies sizes that's roughly the same size as Apple's 42mm. Apple's 42mm is hardly big ass, but yes, there are some women wearing actual big ass 52mm so that defeats your point that 38mm is for women and 42mm is for men.
2) Historically men's watches ranged from 35-37mm wide, going up to 37-39mm in the 90's and now sitting in the 45-48mm range. The 38mm Apple watch might be 38mm high, but it measures only 32.3mm across which makes it smaller even than the historical average for men's size watches. It is not "akin" to men's watches at any point in time.
Many watch aficionados would argue that Apple's 38mm "wears the same" as some of the smaller Rolex men's watches.
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