I am surprised by the results.
I'm not.
Shiny toys sell.
The glossy display "looks cool" at a glance, and consumers respond by buying them. Steve Jobs is a powerful influence over certain people. He pushes cool toys & they buy them.
Matte is for professionals.
MacBook Pro sales took a hit when Jobs tried to cram glossy down our throats. When Apple "switched" matte for glossy as the standard & only display, the professionals pushed back by closing their wallets. Finally after months of resistance, greed prevailed & Jobs silently admitted his mistake by putting matte back as a choice. Then the ever arrogant child had to prove his power by charging for what was once standard. No big surprise.