The NYC stores have lots of BTO options. I purchased my 8GB 11" i7 at Grand Central the day it came out. You have better luck with the "loaded up" options (in other words, don't be surprised if they don't have an 8GB i5 with 128GB SSD, but do have an 8GB i7 with 256GB SSD). Don't go by what's on the website for in-store pickup. They might say a model won't be ready for 1-2 weeks, but the store might have them in stock anyway.
I don't know about the alternative keyboards, though, since I have never asked about them.
I have not inquired about going into a store and asking if they can order a BTO for you. You might try calling up one of the stores before you come here and see if they can do that and place a hold on your card. NYC stores get more tourists, so they may be more familiar with the process.
There is no harm in trying to see if you can order one online and have it shipped to your hotel with a European card. The worst it can do is reject it.
Ah, that's what I originally thought! I'll have to check it out then.
NY stores are probably my best bet as far as that goes. Hopefully they won't reject it, lol.
Regarding alternative keyboards, can someone in US call an Apple Store and see if they can order a MBA with Swedish keyboard? It's pretty difficult for me to call them from Sweden right now(and obviously I can't call the Swedish Apple Store and ask them about buying something over in US).
I've heard some people say that some larger stores stock BTO options, but the main store in Toronto certainly doesn't. I don't know if it's a New York only thing or not.
The websites for both the US and Canada specify that BTO options are sold online only, but obviously from KPOM's post above mine, that's not necessarily the case.
Website says
Configure your MacBook Air to order with these options, only at the Apple Online Store:
2.0GHz dual-core Intel Core i7 (Turbo Boost up to 3.2GHz)
8GB memory upgrade
256GB or 512GB of flash storage
2.0GHz dual-core Intel Core i7 (Turbo Boost up to 3.2GHz)
8GB memory upgrade
512GB of flash storage
you can order this keyboards:
Backlit Keyboard (English) & User's Guide
Backlit Keyboard (Western Spanish) & User's Guide
Backlit Keyboard (French) & User's Guide
Backlit Keyboard (Japanese) & User's Guide
Here you can check the layout of each one:
http://support.apple.com/kb/HT2841 ( not sure if updated )
The French sucks because is an AZ... instead of QWERTY ( EDIT: I check in the URL above and the French Canadian is QWERTY and with the same format as the Spanish one)
The Spanish is probably the best option:
Image
But, If I was you, I would buy the american keyboard, and then used with short cuts to the specials characters. After a while you will get used and type really fast.
But this option is not that good if 99% of your time you will writing in Swedish.
Luckily I will only be visiting larger stores!
The Spanish keyboard was awesome. It's exactly the same, cutout-wise, to the Swedish keyboard!
I will be writing Swedish a lot as well as English so I really prefer the Swedish layout.