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Gold Apple Watch Buyers to Get Special Purchasing Experience With 30 Minute Appointments

Statelymwhite said:
I'd like to believe that most rich people aren't stupid with their money. If they were, they wouldn't be rich for long.

For $10,000, there are a lot of better watches out there, if that's the fashion statement someone is trying to make.
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I don't like the Apple Watch Edition and I'm a luxury watch collector.

That being said, "better watches out there"? A watch is a jewel, a jewel is basically the conjunction of subjective attributes. Better at what? I don't think you can label something like a watch as "better than" other. Just can be more prestigious, have a more timeless design in your culture, more perceived quality, but apart from that, which are again subjective attributes, you can't say any other thing.

Is a PP Nautilus chronograph better than a Casio F91W? Why?
 
I wonder what happens after 30 minutes?

'And...... we're out of time. Sorry. I've got to move onto the next customer. Feel free to rejoin the back of the line if you make a decision to buy.'
(Gently unbuckles Gold Watch from current customer).
 
iPhysicist said:
You dated a liar? I only know of 3 Stars (Michelin) and "zillion" is that even a word?
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Yep, millionaire's whelps use to date people who don't even know what the Michelin guide is and invest their time on washing dishes, didn't you know that? :cool:
 
I'd love a gold watch, but at $10,000 I need a higher grade of gold and the ablity to upgrade later to a newer watch.
 
Patriot24 said:
This is where the system may breakdown to a degree. Apple Stores are busy and very loud. If I wanted to spend that kind of money, I'd want to be in a private space that is more calm.

I understand that dedicating 50-100 sqft of retail space to a small, quiet room for these appointments may not look great on the balance sheet, but it feels like it is necessary to deliver the type of experience customers might be looking for when they're about to drop $10-$20k on a watch.
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Some of the flagship stores already have private show rooms for high profile customers. 5th avenue in NY has a couple hundred square feet if I remember right. My guess is that all the shoppers looking for the Edition watch will have their appointments there.
 
$10,000 and you get only 15 minutes extra? I thought an apple store employee will visit the rich person's house, give a manicure, paint their nails gold and help you put on the Apple Edition, sing the Trinidad James song ( https://www.youtube.com/watch?v=7LOZhaxTw0I ) and reluctantly leave your company.

Ah.. ok.. that is for the $17000 tier... Got it!
 
Unfortunately these watches have that "Nickelback" feel to them. You may want to like them but society will probably shun you if you admit it.
 
Statelymwhite said:
I'd like to believe that most rich people aren't stupid with their money. If they were, they wouldn't be rich for long.

For $10,000, there are a lot of better watches out there, if that's the fashion statement someone is trying to make.
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You're underestimating a potential customer's wealth.

The people that can/would buy these make enough money that this wouldn't be treated as an investment. To them it's an easy birthday gift to their child that always wants the latest and greatest thing.

It's not stupid when it can be treated as pocket change.
 
Sl4ck3r said:
Those people wont be buying one either. They will buy the 150k rolex encrusted with diamonds. When youre filthy rich you dont need siri as your personal assistant, you will pay a human to do everything for you.
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What about their son or daughter?

There are plenty of reasons someone might toss what they consider pocket change at this. All of them we need not worry about, because I haven't seen anyone on these forums to date that sounds like they could ever afford it.
 
kdarling said:
So... gee... a half hour. And not even the courtesy of a reach-around, as Gunny would say.

For the most expensive Watch, a profit of ~$15,000 should buy an amazing amount of personal attention.
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While you're post makes a lot of sense, in the real world a person that is coming into to the Apple store to buy a $15,000 watch most likely isn't expecting boutique-style service as they would get at Tiffany & co. Not saying this is the only clientele but I'm willing to bet those Apple Watch Edition will be bought by local celebrities or local sports stars who have that type of money and it's nothing to them to drop $15k on a watch.
 
Where I live their are huge numbers of wealthy couples that fit the demographic for the gold watch.

It's positively laughable that Apple's ego is so massive they feel qualified to give fashion advice... It even comes across as offensive when I read this:

"Apple employees, including those who will work with customers interested in the Gold Apple Watch, are being trained to offer fashion and styling advice to customers."

This roll out ought to be quite entertaining...:)
 
houstonche said:
You're underestimating a potential customer's wealth.

The people that can/would buy these make enough money that this wouldn't be treated as an investment. To them it's an easy birthday gift to their child that always wants the latest and greatest thing.

It's not stupid when it can be treated as pocket change.
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Who are these cheap-ass folks you're talking about? Their kids should sue them.

Me? I always buy Breguets and Blancpains for my babies. My dog won't even play fetch with an "Edition" :D
 
HenryDJP said:
While you're post makes a lot of sense, in the real world a person that is coming into to the Apple store to buy a $15,000 watch most likely isn't expecting boutique-style service as they would get at Tiffany & co. Not saying this is the only clientele but I'm willing to bet those Apple Watch Edition will be bought by local celebrities or local sports stars who have that type of money and it's nothing to them to drop $15k on a watch.
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I'm wondering how many people with $10-17K to drop on a gold smartwatch, are used to going to the shopping malls where many Apple stores are.

Although they did say that only certain stores would carry the Edition. It'll be interesting to see which ones / types they pick.
 
technosix said:
It's positively laughable that Apple's ego is so massive they feel qualified to give fashion advice...
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I know, it's all so unbearably pretentious.

kdarling said:
I'm wondering how many people with $10-17K to drop on a gold smartwatch, are used to going to the shopping malls where many Apple stores are.
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Gasp. The shopping malls. Swarming with commoners! :eek:

I suppose in the old days they could just send a flunky and avoid the hoi-polloi.
 
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mikefla said:
This is going to be really interesting. Apple Stores are tiny, lets shove the iphones, iPad's and MacBooks to the corner and stick some Apple Watches in there.

Apple Employee: "Sir I really see you in a Gold 44mm Watch..."

Customer: "Sure you do, if only I could afford it you d*** ***!".


-Mike
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That scenario would never happen. The Apple store employees are not on commission and I've never known them to push products.

----------
kdarling said:
I'm wondering how many people with $10-17K to drop on a gold smartwatch, are used to going to the shopping malls where many Apple stores are.

Although they did say that only certain stores would carry the Edition. It'll be interesting to see which ones / types they pick.
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While you may not "see" them daily, sports stars and local celebrities would gladly go into malls. Just because they have money doesn't mean they are too much of a snob to go into a mall. I've seen sports stars and local celebs multiple times at the Apple store.
 
I'll walk in the Apple store saying, "I would like a Gold watch". I'll sit down and listen to a 30 minute commercial.
Then finally, I'll walk out with an iPod Shuffle.
 
Serious question. Do I have to go in for an appointment if I preorder online or can I just have it delivered to my house?
 
Stridder44 said:
That's not what he/she was saying. Anyone who's worked in a restaurant before knows that a watch would get nicked-up or covered in food at some point.
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No, that is exactly what he/she was saying. Food and nicks weren't the issue.
 
Not sure why people are so upset. I think all Apple is trying to push is that employees are able to look at a customer and recommend a certain band. That's it. Not sure what the big deal is.
 
HenryDJP said:
No it's not. It's just your own elitist thinking that someone with a job that appears to pay very little that they don't have money. I've known people over the years with high-paying prestigious jobs and can't even pay their mortgage and end up going back to live with their parents. I'm talking about husband and wife.
Sheesh, the way people are stereotyped around here. :rolleyes:
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Stereotypes don't just pop up out of thin air. Obviously there are exceptions, but the universe of high wage earning jobs in the restaurant service industry is small. Very small.

People who make a lot of $$ that can't manage it well doesn't disprove the original point.
 
ugahairydawgs said:
Stereotypes don't just pop up out of thin air. Obviously there are exceptions, but the universe of high wage earning jobs in the restaurant service industry is small. Very small.

People who make a lot of $$ that can't manage it well doesn't disprove the original point.
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That's because you maybe don't know the magic of the concept "fallacy" :D
 
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