Apple you have failed!
Apple failed to make us desire the Apple Watch Edition by the lack of involving specifically the Edition in the presentation, giving some simple hype and making us want to buy the Edition wether or not we can't or can afford it. By unveiling the Edition in a more prestigious manner it would everyone want it and those who couldn't afford it would dream of it! Apple you've failed us, for the first time in a long time I can personally say, you did not make me feel like I needed the Edition.
Because it's simply in gold? There's no difference other than the materials, precious metals used but the problem is after you changed and modified how the gold is created it is no longer true 18k gold. For example bring this Apple Watch Edition to a pawn shop in 5 years from now once it's obsolete and they will not offer you its weight in gold since the gold is not pure 18k but a custom refinement of different metals changing the way all 18k is created. You would be luck to get half the gold value as a pawn shop bases the offering value on melting the gold as scraps... Custom gold items such as rings, bracelets and chains rarely hold any resale value and in most cases are sold for scrap, melted and re-crafted into a desired piece. Luxury wrist watches on the other hand are never sold for scrap since they hold their value and are highly collectable but in this case the Apple Watch Edition could not possibly hold much value as in 5 to 10 years from now it will be discontinued, obsolete and Apple might no longer support the current operating system which leaves the watch purely as a collectors item and not a functional, up to date wrist watch but merely a useless and worthless piece of old technology. We clearly know that technology quickly becomes out dated and the same will go for the Apple Watch... It's trademark name might be Watch but should we even consider it a watch. This would be the first time in all timekeeping history a wrist watch of such high value would decrease in value so rapidly and become out dated. Has a Rolex, Patek Philippe, Omega or Vacheron Constantin ever been out dated? No, because these are true wrist watches and not some electronic gadget most wrists watch enthusiast who have the money to buy Apple Watch Edition would even consider a true time keeping piece.
With that said Apple really should have given us more for our money. Fine if you don't want to use pure 18k gold, if you don't want to give us a solid 18k gold bracelet and if you don't want to give us a diamond bezel you need to bring something special to the table which is very obvious to those who know a little something about the luxury wrist watch world.
Simply telling us the Apple Watch Edition is limited in quantity is the most obscene statement and this scares even those with disposable money from buying it from the start. First impressions are everything right? From the start the Apple Watch Edition should have been presented in its own limited edition presentation box. The watch itself should have been numbered directly on the back of the case. At a price tag of $10,000 plus each Apple Watch Edition should have been physically numbered which would actually help keep each watches value in place and locked in time, no pun intended. Also offered should have been a gold charger which has yet to be seen which in my opinion probably won't be a reality and if it is... Apple failed to properly present the product.
I absolutely hate using the words Apple and failed together but this is how I truly feel. Would these same mistakes have happened if Steve was with us today? I don't doubt he's looking down at us thinking even just a little of what I'm saying has some sense. Make us WANT IT, MAKE US DESIRE IT, MAKE US LUST FOR IT! Apple called it Edition for no other reason than it has SOME gold. Not because you get a luxury case, not because it comes with a gold bracelet, not because it's physically numbered, not because if you own one you have access to and exclusive version of the Watch Edition application.
Apple why have you failed me? Failed us? I have $20,000 in the bank reserved for my Edition but you failed making me WANT IT.
). My mother has been a career waitress and can pull in a couple hundred dollars per day.
Watch will be a success. I only know I won't be buying one. It doesn't solve any tech issue I have.
