I'll most likely still visit the forums here, but until MacRumors removes the highly invasive and user-hostile ads from their site, I will be removing my bookmarks and will refuse to visit the site. Ads that expand to cover content are nearly the worst form of advertising on the web. Worse than that are ads and/or sites that force audio on users without warning. MacRumors had an ad over the weekend that opened and started running audio. Luckily I was not in a work environment or other situation where noise would have been inappropriate. A basic rule of usability is to not force video and/or audio on users unless they specifically enable it (on a case by case situation). This means any and all content with audio or video should have a clearly identified button to start the media. It's a shame. For the past 10 years (at least), MacRumors was one of a set of sites I loaded every morning. It was even the first site I viewed. Sad to say that will no longer be the case. Luckily there are many other rumor sites available. Hopefully MacRumors will come to its senses and remove these invasive ads and show its users they care about usability. Now I just hope they don't move those kinds of ads to the forums.