I think it’s partly a marketing problem. Instead of calling it “RCS”, they should have just called it “HD Texting” or something (maybe an even sillier name like “5G Texting”). That may sound a bit ridiculous to us more technical folk, but hear me out.
I think that this kind of branding could really resonate out in the market more with regular customers who have no idea what SMS or RCS mean. Everyone knows what Texting is. If you could simply say, Apple is stuck using an insecure, slow, Lo Fi Texting version, while these cool phones over here give you secure, fast, HD Texting, that might at least resonate with many of the less technical folks.
You know, “oooh, ‘HD Texting’, gotta have it. Poor Apple users over there stuck using that old, slow Lo Fi texting”. Let’s stoke those FOMO flames! 😂
Even though of course we’re using iMessage which is better all around, this message could get through to more customers, perhaps, which in turn could increase pressure on Apple.