But Apple's not actually interested in that. They're interested in making money, a lot of it. And they're very good at it. You don't become really really good at making great big gigantic piles of profit by taking your eye off the prize with silly for-show antics like endorsing an also-ran. You partner with other giants. That's how it works.
Don't pay attention to Apple's glitter-throwing, pay attention to what they actually do, and the partners they keep. Business first.
Yes, and I think that's one of the points people have been trying to make about Apple. It's not so much about Apple wanting to push a more privacy-friendly experience, it's about the money and using (in this case) their Safari user base to make money off of Google’s tracking activities. In that sense, "users are the product” with Apple too.