It amazes me that people think Apple is this white fluffy bunny of a business that will protect its consumers privacy and data.
Apple is not. But their business models are different and as a result they're more respectful.
The business model of Apple is to sell products that are perceived as premium with a very high margin (much higher than the usual in this industry). Their secondary business model is distributing copyrighted contents from third party, again with a high margin.
So, Apple makes his money off selling stuff and being perceived as a premium brand. There is a direct customer relationship : when you use an Apple product, you give money to Apple. Apple is mostly a B2C company.
The business model of Apple is to sell its clients. When you use a Google product, you don't pay for it. So, you're not really a customer, you are a product. And you are sold to other businesses through advertisement.
The real customers of Google are businesses, it is mostly a B2B company, with free offerings whose sole purpose it's to attract the real products.
Apple can afford to respect consumers privacy and data. Not because it's a fluffy bunny, but because most of their money is not earned from consumers privacy and data. Apple would only earn a little extra money but could risk losing customers or their premium brand image. They respect privacy more than Google not because they're morally superior, but because they would not gain much if they did not.
On the other hand Google (and it's even worse for Facebook) cannot afford to respect them, because most of their income comes from using and reselling them... If Google respects your privacy and data, it goes out of business...
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