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Android users, later this year, will have the ability to opt-out of tracking across apps on Android devices, limiting the ability for apps to access their unique advertising ID, Google announced in a support page update (via Bloomberg).

play-store-google.jpeg

The new change, in theory, is similar to Apple's recently launched ATT, or App Tracking Transparency framework; however, it differs in direct implementation. On iOS 14.5 or later, when users first open an app, a prompt is shown with the options "Ask App not to track" or "Allow." According to Google, users won't see a pop-up for each app, nor will they have granular controls over each individual app's ability to access their IDFA.

Instead, according to the support document, a new toggle within Android settings will let users opt-out completely of all tracking, for all apps.
As part of Google Play services update in late 2021, the advertising ID will be removed when a user opts out of personalization using advertising ID in Android Settings. Any attempts to access the identifier will receive a string of zeros instead of the identifier
Initial reports suggested that Google was hesitant to implement a framework similar to Apple's due to concerns over the impact it would have on its advertising business. In the weeks and months leading up to Apple's ATT launch, which was first previewed at the company's developers conference last year, Facebook and other companies voiced concerns that the new privacy-focused change would hurt their bottom line.

Google says the new change, which will come as part of an update to its Google Play services, will be rolled out in phases starting later this year and "will expand to affect apps running on devices that support Google Play in early 2022."

Article Link: Google Announces Plans to Allow Android Users to Opt-Out of Tracking Later in 2021
 
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djcerla

macrumors demi-god
Apr 23, 2015
2,189
10,997
Italy
People outside the tech bubble seem to understand and appreciate A LOT Apple’s anti-tracking push, much more than I was expecting. It’s quickly becoming a selling point.

Google have to begrudgingly react somehow.
 

CarpalMac

macrumors 68000
Nov 19, 2012
1,560
3,802
UK
People outside the tech bubble seem to understand and appreciate A LOT Apple’s anti-tracking push, much more than I was expecting. It’s quickly becoming a selling point.

Google have to begrudgingly react somehow.

Facebook has ~1.88bn daily users, before you factor in their other apps.
The privacy bubble is akin to a fart in a jacuzzi.
 

contacos

macrumors 68000
Nov 11, 2020
1,740
6,686
Mexico City living in Berlin
I am almost disappointed by the lack of Apps that I am using that seem to have tracked me that way before due to the lack of pop ups I am receiving compared to the specific ads I always get. Instagram is still as specific with ads as before which is down right creepy. Yesterday I was meeting a friend with our dogs outside and my friend was mentioning how he is on his 50 day streak of learning spanish with duo lingo and just as I get home I am getting an ad for learning spanish in 30 days
 
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matrix07

macrumors 604
Jun 24, 2010
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Your Royal Highness

macrumors member
Jun 27, 2020
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Last edited:

swm

macrumors 6502
May 29, 2013
455
779
opt-out ad tracking scheme << knob to allow apps to _ask_ for tracking

it means it will allow tracking until you decide not to. not a great plan.
 

shapesinaframe

macrumors regular
Jan 14, 2020
216
264
The article says a string of zeros will be returned instead of the advertising ID.
This will limit app developers abilities to personalise/monetise apps using the advertising ID.

It does not say Google will stop tracking the user.

 

resonate

macrumors newbie
Dec 17, 2007
28
2
Proof that opting out will not really stop Android app tracking will arrive approximately 1 week after this is implemented. Google does not deserve your trust.
I think the new move is an extension of this that came 2 months ago already:


So in essence, "we stop tracking you, so that we can track you better...."
 

nikusak

macrumors regular
Feb 11, 2014
196
355
Instagram is still as specific with ads as before which is down right creepy. Yesterday I was meeting a friend with our dogs outside and my friend was mentioning how he is on his 50 day streak of learning spanish with duo lingo and just as I get home I am getting an ad for learning spanish in 30 days
Just a funny coincidence.

Instagram isn’t listening in the background to you or me or anyone in dozens or hundreds of languages, with zero effect on battery life, and it’s impossible for an app to get rid of the small “recording” dot.

Also, toggling off tracking has zero effect in Instagram’s ability to show you relevant ads based on accounts you follow, what posts you like and whatever information they already have on your profile.
 

Your Royal Highness

macrumors member
Jun 27, 2020
38
417
I wonder what the catch is? 🧐
It means things are changing and companies like Google and Facebook is going to implement user facing choices that is uncircumstantial to their business acumen and modus operandi. Their user is the the product and how they make money. It is a lark, a stalking horse, a fib, corporate propaganda and a new way to market themselves. Until their business model changes, there’s no reason to believe them. A matter of fact, they’ve proven it on multiple occasions. https://www.theverge.com/2021/5/29/22460070/google-difficult-android-privacy-settings-arizona
 

wanha

macrumors 6502
Oct 30, 2020
495
1,111
I am almost disappointed by the lack of Apps that I am using that seem to have tracked me that way before due to the lack of pop ups I am receiving compared to the specific ads I always get. Instagram is still as specific with ads as before which is down right creepy. Yesterday I was meeting a friend with our dogs outside and my friend was mentioning how he is on his 50 day streak of learning spanish with duo lingo and just as I get home I am getting an ad for learning spanish in 30 days
It's less likely that you were listened to, and more likely that your location was tracked, which allowed advertisers to see that you were together with your friend for an extended period of time, so you began to get ads for some things your friend is already into.
 

wanha

macrumors 6502
Oct 30, 2020
495
1,111
The article says a string of zeros will be returned instead of the advertising ID.
This will limit app developers abilities to personalise/monetise apps using the advertising ID.

It does not say Google will stop tracking the user.

Exactly.

No one else will be allowed to track the user across apps... except Google themselves.
 
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jaworskimatt

macrumors 6502
Sep 3, 2019
332
500
Kuala Lumpur, Malaysia
Instagram isn’t listening in the background to you or me or anyone in dozens or hundreds of languages, with zero effect on battery life, and it’s impossible for an app to get rid of the small “recording” dot.
More likely they inferred from his friends activity what he might be interested in, the user data is analyzed throughout the entire friendship / coworkers / family networks, not just one person at a time.
 

Wowfunhappy

macrumors 65816
Mar 12, 2019
1,313
1,558
I don’t know where the rumors of hesitancy are coming from—I would have expected Google to be delighted Apple gave them an excuse to do this. The key word in “third party tracking” is “third party.” Google makes Android.

“Excellent—no other company will be able to track Android users. Only we will. All the data is ours.”
 

rgeneral

macrumors 6502
Dec 2, 2012
289
914
I am almost disappointed by the lack of Apps that I am using that seem to have tracked me that way before due to the lack of pop ups I am receiving compared to the specific ads I always get. Instagram is still as specific with ads as before which is down right creepy. Yesterday I was meeting a friend with our dogs outside and my friend was mentioning how he is on his 50 day streak of learning spanish with duo lingo and just as I get home I am getting an ad for learning spanish in 30 days
They are probably using your IP address as well. Best thing is to delete any app that is owned by Facebook.
 

Steve Adams

Suspended
Dec 16, 2020
954
684
I don’t know where the rumors of hesitancy are coming from—I would have expected Google to be delighted Apple gave them an excuse to do this. The key word in “third party tracking” is “third party.” Google makes Android.

“Excellent—no other company will be able to track Android users. Only we will. All the data is ours.”
Following apples lead!
 
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