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Apr 12, 2001
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Google today shared a new Pixel 5a ad that's meant to parody some of the product intro videos that former Apple design chief Jony Ive used to make to highlight new iPhone features.


In the video, Google spends a full two minutes describing the design of the Pixel 5a's headphone jack in exaggeratory language, and as noted by CNET, there are even two moments where the video uses Ive's British pronunciation of aluminum. From the video description:
Calling this perfectly-symmetrical, technological marvel, a "headphone jack" may feel like an understatement...but technically, that's what it's called, so... fair enough. Behold! The Headphone Jack, on the Google Pixel 5a with 5G.
Since Jony Ive is no longer Apple's design chief and does not make Apple's product videos, it's not clear why Google has opted to make a video imitating him two years after he left the company. A video promoting the headphone jack is also an unusual choice as fervor over the component has died down now that many high-end smartphones have eliminated it, including Google's own flagship Pixel models.

The $449 Pixel 5a goes on sale today. In addition to a headphone jack, it features a 6.3-inch display with hole punch camera cutout, IP67 water resistance, 5G connectivity, and a Qualcomm Snapdragon 765G chip.

Google's Pixel 5a competes with the $699 iPhone 12 mini and the $399 iPhone SE at the current time, but Apple plans to release an upgraded 5G version of the iPhone SE for 2022.

Article Link: Google Channels Jony Ive in Ad Promoting Pixel 5a Headphone Jack
 

TravelsInBlue

macrumors regular
Feb 7, 2020
152
482
Apple has kind of become a parody onto itself.

Glad to see the 3.5mm still around.


I would bet the main reason Apple got rid of it was due to having the AirPods early in the pipeline, and it would have been too obvious if they ditched the 3.5mm jack the same year.

Create a problem and sell the solution.
 

happyslayer

macrumors 6502a
Feb 3, 2008
965
486
Glendale, AZ
Thought this would be dumb but… listened to it and giggled a couple times. It was funny. Though I do wonder how many people still care. From my (admittedly limited) observations, most people I see out and about now use wireless headphones whether they be AirPods or whatever the competition is depending on their phone brands.
 

mi7chy

macrumors G3
Oct 24, 2014
8,932
9,762
Had to watch it a second time with closed-captaining for the whispers. Is that a first that it takes 3-pole TRS and 4-pole TRRS?
 

florida man

macrumors newbie
Apr 22, 2021
4
39
I’m in the “it was funny” camp.

Apple pioneered the practice of breathless hyperbole narration over close-up device video, which is kind of ridiculous if you take a second to think about it.

If you can’t laugh at this, you’re taking your smartphone to seriously.
 

NightFox

macrumors 68030
May 10, 2005
2,690
2,899
Shropshire, UK
Since Jony Ive is no longer Apple's design chief and does not make Apple's product videos, it's not clear why Google has opted to make a video imitating him two years after he left the company. A video promoting the headphone jack is also an unusual choice as fervor over the component has died down now that many high-end smartphones have eliminated it, including Google's own flagship Pixel models.
I think you're over-analysing the joke
 
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