Can someone explain Apple’s resistance to RCS messaging protocol? What are Apple getting from not adopting it? More people switching to iPhones because of iMessage? If so, iMessage is underused here in Europe as most people continue using WhatsApp, Telegram, Signal, etc. instead, all of which are cross-platform.
I will argue that Apple, like any company, doesn’t see any reason to channel their already limited time and resources into endeavours that do not result in a direct benefit to their business model.
It’s like how I still don’t get push gmail in the stock mail app because Google doesn’t want to support it.
It’s no different from a person realising that he doesn’t have the bandwidth to accommodate every single request that comes his way and so has to be very focused and selective on how he wants to spend his time at work and who he decides to help.
That’s why Apple continues to be as successful as they are today. They remain laser focused on what they want to do, and what they won’t do.