Too much speculation, not enough facts. Leaving aside Apple-fanboyism and Apple Kool-Aid consumers, has anyone else noticed that most of the negative press is coming from those who have an irrational and rabid dislike (nay, hatred) of all Apple products. Apple has shortcomings, and has produced some right lemons in the past, but if it didn't have the guts to present its vision through its products, where would we be today?
So far, we know that Apple & Google failed to extend their license agreement allowing Apple to use Google Maps, especially for turn-by-turn (Google's hands may be tied on this, or Google prefers to keep turn-by-turn for Android).
My own speculations: Negotiations to extend licensing agreements will have started at least two years ago, and Google could have strategised and presented unacceptable terms, forcing Apple to dump the Maps app so that Google could fill the hole. Apple called Google's bluff and by creating (buying) its own maps solution, the whole thing backfired on Google.
Googorola/Nokia may well make fun of Apple now, but they'll only get away with it because most people are ignorant of the same problems appearing in Google Maps, albeit on a smaller scale. It took Google many years to get where it is today but being ancient myself, I can remember all the crappy satellite images in Google maps.
Apple had no choice but to include the Maps app in iOS6 or risk even bigger backlash. All software developers work with their users to improve their applications, and that is all Apple has done. Even if Apple extended the development timeline by an additional two years, the app would still need further development and refining.
iOS users were chomping at the bit for Apple to introduce turn-by-turn, but there was essentially no way for Apple to do this whilst using Google's maps, so Apple had a number of choices:
- buy out an existing navigation app;
- forgo turn-by-turn; or
- develop its own version of Google Maps.
Apple chose the last option. My own wish was for Apple to tie Nokia into a licensing agreement in perpetuity allowing Apple to use Nokia maps at a low fee -- whether that opportunity arose or discussion took place during the licensing negotiations, we'll never know.
Apple's chosen path means that it will become totally independent as far as mapping is concerned. Apple has a history of taking something and improving upon it, and I'm sure it won't want to screw around with its user-base, nor lose the market share it has.
Those waiting for Google to produce its own Maps app for iOS may wait forever:
- Apple's developer T&Cs don't allow for duplicating built-in apps;
- Apple wants to provide its own app otherwise why spend all that money?
- Apple could have dumped Maps & allowed Google to produce an app as has happened with YouTube. As mentioned above, there is a lot of speculation about Google's turn-by-turn function: Google is not going to want to produce an app that doesn't include turn-by-turn, whether by choice or limitations from licensing agreements it has entered into (contrary to popular belief, Google does not own all the tech that goes into producing mapping solutions) as the lack of turn-by-turn will have a negative impact on Google.
To me, this isn't a "suck it up" gesture from Apple -- I think Apple is trying to develop a solution which benefits both Apple and its users. Two or three years down the road, most people won't even remember all the hot air that's being generated right now.