Don’t agree with everything you said, but a interesting points about the Apple Watch, I wouldn’t include Air Pods and fashion in the same sentence though, as they do look daft!
Unfortunately you made the point of Apple controlling the software and hardware, they do with all their devices but they’ve proven that isn’t always an advantage, iOS 11 proved that beyond doubt!
But with the Apple Watch it has become a geeky fashionable wearable tech accessory, still I cannot see these glasses getting anywhere beyond the workplace.
Truth be told, I can’t see myself wearing AR glasses in the public either, but then again, I recall being very self-conscious when using my airpods initially.
I recognise that by catering to the enterprise market, Google doesn’t have to care about aesthetics as much, but I also see that as a concession that they have pretty much lost the consumer market.
Essentially, my main point is that when it comes to something as personal as wearables, the user must first and foremost be willing to not only wear it, but be seen wearing it. Else, all the best tech in the world is moot. And I believe that Apple has many advantages here. They are still seen as fashionable, so I believe that consumers will be more amenable to trying out a pair of smartglasses if they were released by Apple than by any other company.
Smart glasses won’t be cheap either. I can see a pair with prescription lens maybe going all the way to $1000 and beyond? Again, the people who are willing to splurge on apple watches are iphone users who have the disposable income to spend on said accessory as well.
It’s a variation of the old “Apple could release a turd with an apple logo on it and it would sell” trope, but I have come to see it as more of a compliment than anything else.