Fair play to Google, that was quite a clever use of Movie Sponsorship to make a reasonably witty advert. And it’s not just the typical Samsung cheap shots, it’s genuine acknowledgement of the complete and utter stagnation in Apple’s hardware innovation.
When the best they can do is “we’ve made the camera bump bigger” or “we’ve gimped the tech inside to make it pointlessly thinner, but still with a huge camera bump” then it’s not surprising that Google with it’s much smaller share of the hardware market is able to make such jibes at Apple.
It’s painfully obvious we need something more from this company that was at one point at the forefront of innovation, let’s be honest Apple were the true pioneers of the bar phone and smartphone market, and they’ve just decided to sit there and bask in complacency. They get away with it for now, but they can’t coast forever.
I’m also a bit embarrassed reading some of the comments in here of what I can only assume are grown adults taking offence to an advert because it accurately mocks their phone of choice. Guys it’s a phone, not your child.
I’m a staunch iPhone advocate but I’m not going to get upset by a rival company taking a swing at my phone regardless of if it’s true or not. I’ve no emotional attachment to my phone, and nor should anyone else, it’s silicon, glass and metal.