I'm not a huge TC fan as demonstrated in many MR posts but I am a fan of truth and TC has never made a blanket claim that using Apple products guarantees 100% privacy, especially when the user actively discloses the information or allows a company to track them.
He has only said Apple isn't in the data mining business;
If he said that, he was being disingenuous, thinking he could later claim that he meant not as a primary function. Because Apple is absolutely involved in data mining.
That's what iAds are about... using private info Apple has collected, to sell us as a product to advertisers, just like Google.
The only difference is that apparently Apple is not very good at the ad business and/or iOS users don't click on ads enough to make it worth the extra money Apple wants for access to its users.
won't disclose private information it has without a warrant; will build the OS with strong encryption and won't keep keys to unlock it. That has zero to do with someone doing a search on Google.
That's true, people keep confusing Apple's claims of privacy with claims of their customers not being a product. They're two different things. Apple means privacy from prying by the government. (They do NOT mean privacy from Google or the banks, however.)
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As for the Google deal, if Apple didn't charge Google for access to us, or didn't take a cut of their revenues,
then Apple could claim we're not a product. Even better, if Apple PAID Google to provide services to Apple customers in return for Google not collecting data,
then Apple could claim we're not a product.
But Apple is not just an innocent bystander, allowing Google apps to be loaded. Instead, Apple has for years made a deal to share in the profits from Google ads, while making Google the default and allowing Google to continue to freely collect search data.
Nothing wrong with that, of course. It's just business. What's wrong, is Tim Cook trying to distract people from Apple's greed, by pointing at others and hoping nobody notices Apple is profiting from those "free" internet services as well.