You should be teaching at Wharton or HBS.
Super!!
With your endorsement, I will be a shoo-in!
You know, if Apple sold a 32Gb iPad for $100 more, and a 64Gb for $90 more ($190 from base), that $10 discount will seem like a bargain and prompt more people to buy the 64GB version, and more than recoup the mere $10 loss due to more sales of the higher margin 64gb version.