Maybe. But the crazy stat is 50% of google search traffic comes from Apple. Not sure google wants to gamble with that. Most people don’t change defaults.
well..its crazy, but if we assume that most people have a smartphone extension to their hands and half of them are on iOS, not to mention tablet users...it makes sense little bit.
Maybe Desktop usage is dying.
Do you really think a company like Google would pay this amount if it wasn’t worth it in ROI?
true, but sometimes I like to think they might pay it for exposure not to lose their status. If they don't pay it up, suddenly people will see "BING" or "DDG" as another option and start using that, its a little bit like brainwashing "There is Google, and only Google"
Exactly what company isn’t about money?
Steve Job's Apple...its known that Apple under Steve Jobs was not aiming for maximum profit. They were aiming to sell high grade products that improve people's lives. If All they wanted was just money they would have abandoned OS 7, and starting building Wintel machines like Dell and HP because thats where 95% of the computer market was.
Jobs said no, he came back and made the iMac which he believes a better pc than the competitors, Mac OS 9/X which he believes is better than the competitors. There was talks to license OS 8 to 3rd parties like Windows and he said no. They had standards and values.
That being said, other companies do exist when you think of Ferrari, they could do a ton more money if they released consumer cars on the level of BMW and Mercedes but they stick to the extremely high rare models. Porsche on the other hand chose to release cars for the higher middle class.