Apple could do so much more and innovate so much faster as it wasn't so focused on profits alone. I hate to see competitors are overhauling Apple left and right. In the days of the iPod competitors tried as well. But then Apple innovated and gave their customers a good reason to choose ipod. These days Apple lost its focus and doesn't put effort in delivering the best. As with their keynotes lately, they're full of "jokes" and send the message they don't take themselves seriously anymore.
Compare Chromecast with Apple TV. 4 chromecasts for one Apple TV. You should think Apple TV should be 4 times better (NOT).
Well, Apple TV is alot better, the App Store on it is amazing, the game controller support, and Airplay is light years ahead of "Chrome Casting".