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I'm not smart enough to understand this so help is needed. ISn't google just pushing to replace SMS with RCS? Apple could do this I would think. Dont care if green bubbles are still there since i am sure apple could make RCS texts green.
What am I missing?

Google's implementation of RCS != RCS, they'd like Apple to support their version of it AFAIK but someone correct me if I'm wrong.
 
I think Apple won't support RCS until the carriers insist. Hopefully they do so soon.

It's frustrating that Apple so often pretends Android doesn't exist. A phone is a communication device; it should be able to communicate as securely and reliably as possible with all other phones.
 
I'm not smart enough to understand this so help is needed. ISn't google just pushing to replace SMS with RCS? Apple could do this I would think. Dont care if green bubbles are still there since i am sure apple could make RCS texts green.
What am I missing?
RCS is much more featureful than SMS, it supports images, videos, geolocation, file attachments and so on, and also end-to-end encryption, which SMS does not. It’s not about the color of the bubbles, it’s about the capabilities of the protocol.
 
You can bet your ass Apple isn’t going to change the color of the bubbles for RCS. That has nothing to do with SMS or RCS. It’s a choice Apple makes to distinguish using an iMessage so people know they’re end to end encrypted and capable of all the advanced things it can do.

Is this commercial for iPhone users? Like any of us actually care? Everyone I know who is worth talking to has an iPhone or I’ve converted to iPhone over the years. Messages is so far above and beyond, it’s one of the highest rated things about Apple’s ecosystem. They know it brings more people to Apple which is why they’re spending millions on ads. They won’t if it didn’t benefit them and hurt Apple.

I think they’re barking up the wrong tree. If they want real change, they should convince carriers to deprecate SMS and require a new protocol (RCS) entirely.
 
I think Apple won't support RCS until the carriers insist. Hopefully they do so soon.

It's frustrating that Apple so often pretends Android doesn't exist. A phone is a communication device; it should be able to communicate as securely and reliably as possible with all other phones.

Part of the problem is the US insistence on using SMS. We should've moved to something better by now but here we are. By better I mean encrypted chat services, not RCS, its just the same problem with a different name.
 
I remember when Google had this really awesome messaging app called Hangouts that included video calls, flawless cross-platform features, and even SMS fallback, and was basically the easiest, most seamless way to get in contact with anyone who had a Google account.

(Of course, in true Google fashion, they took an amazing product and spent the next several years hobbling it and doing everything they could to make it worse, before finally killing it for good. But for a short, glorious moment in time, they actually did solve cross-platform messaging.)

I think Google would have much more success trying to bring back Hangouts rather than running ads for some messaging protocol that most people don't care about. :p
 
A very long read, but here's the history of Google messaging systems from 2005 - 2021 from Ars Technica. The fractured and self-competing nature of Google's messaging services is was I feel gives Apple pause in adopting any protocol from Google.

 
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