More obsession over complicated scifi fantasy tech gimmicks that have little actual examples of practical and reliable execution in the real world. Buzzwords. That's all they are.
But when the tech industry is involved, that's all they DO. Apple discovered what people actually can use, and made it function reliably without all the crazy scifi fantasy gadget crap. They got lucky, too, but there was a clear vision involved and it was not a status quo mentality. iPhone came out, everyone else went "wait, what? That'll fail... Wait, what? That's what people want? Why didn't we think of that? Because we have our heads up our own tech industry butts blindly following the status quo. Time to change direction and not thank Apple for kicking us in the ass to move this industry the hell along..."
And what do we have post-Jobs? Is Apple headed back to "competing" the same way it did when it last had no vision (though Newton was the right direction at the wrong time, with the wrong marketing)...? I disliked Jobs as a person, but the computer industry (those who aren't arrogant mindless geeks) can thank his influences at Apple, in two different generations, for pushing crappy technology forward to where it started actually being useful to normal people. Or, mostly normal... ;-)
I don't worship Jobs. I'm sure I'd have hated him in person, and I will never want to work at Apple (or any of these monstrous corporations), but the scenario played out well for computer tech progress, and it's pretty clear Jobs' actions and attitudes were greatly involved in influencing this techno garbage to be turned into useful appliances most everyone can reasonably use. The elitist geeks can go prattle on to each other in their desire to keep technology in the hands of geeks (that's not smart, it's perpetually dumbed down), the real world doesn't care what they think. That includes me when I was a BeOS advocate (again, right product, wrong time): normal people didn't care because it wasn't presented to them.
Every industry goes through this process. It's just painful to see an industry laze around in its self-defeating arrogance as long as the computer industry has. It still has a long way to go.