I went to the Apple store today to get a new cover for my space gray 16gb 5s. While I was there I looked at the ONE Gold iphone they had on display. At first I thought it was silver. Then after looking closely and holding a silver next to it, I could see the difference. This thing is not BLING. It's a very subdued, almost white gold color. I was thinking about switching if the opportunity arose, but not now. I no longer feel like I missed out, the space gray is a prettier phone. JMHO.