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Forget the marketing. All grey/black Steel and Titanium Watches have DLC coating. There is zero reason to believe Apple ever changed this. They just don‘t advertise it because this sort of data point is meaningless for most customers. If you only judge by marketing material, no iPhone model has any RAM. ?
they might have stopped DLC because of cost? Unless you provide a link to a spec sheet that says otherwise, we have no other source to believe than what is published on Apple's website. And quite frankly I trust them more than a poster on MR ...
 
It is unfortunate that Apple won’t clarify. If they aren’t going to hold up then I’d rather go Aluminum and just replace it sooner.
 
they might have stopped DLC because of cost? Unless you provide a link to a spec sheet that says otherwise, we have no other source to believe than what is published on Apple's website. And quite frankly I trust them more than a poster on MR ...

Of course you can believe what you want. But it‘s an obvious fact that for all products not all specs are „published on Apple‘s website“, so you absolutely cannot „trust“ them to be complete. Also, DLC is a proven process and the „cost“ is a) minimal and b) smaller than to develop another, completely different process. So Occam‘s Razor says it was and still is DLC.

At this point, you can either trust Apple not to do something dumb like suddenly dropping DLC for no apparent reason or wait for a few weeks/months to see if there are numerous forum posts about the new black/grey Watches getting scratched easily (if that should satisfy your concerns) or just cling to the published specs and get something else.
 
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Of course you can believe what you want. But it‘s an obvious fact that for all products not all specs are „published on Apple‘s website“, so you absolutely cannot „trust“ them to be complete. Also, DLC is a proven process and the „cost“ is a) minimal and b) smaller than to develop another, completely different process. So Occam‘s Razor says it was and still is DLC.
And there's also the consideration that at what point does something that was "new" become normal to the point you don't specifically call it out anymore.

Again, I find it hard to believe that "the most durable apple watch ever" is missing something that would actually make this a massive blatant lie.
 
Of course you can believe what you want. But it‘s an obvious fact that for all products not all specs are „published on Apple‘s website“, so you absolutely cannot „trust“ them to be complete. Also, DLC is a proven process and the „cost“ is a) minimal and b) smaller than to develop another, completely different process. So Occam‘s Razor says it was and still is DLC.

At this point, you can either trust Apple not to do something dumb like suddenly dropping DLC for no apparent reason or wait for a few weeks/months to see if there are numerous forum posts about the new black/grey Watches getting scratched easily (if that should satisfy your concerns) or just cling to the published specs and get something else.
I agree that not all specs are published, but DLC was mentioned up until S6 and it is missing now, for whatever reason, and, I can certainly see Apple being "dumb" and dropping it, but, we all can believe whatever we want, after all we are on "rumors" and not on "Apple facts" ;)
 
And there's also the consideration that at what point does something that was "new" become normal to the point you don't specifically call it out anymore.

Again, I find it hard to believe that "the most durable apple watch ever" is missing something that would actually make this a massive blatant lie.
and "the most durable apple watch ever" is not coming from Marketing?? and why would that statement be a lie because of DLC missing? not all SS/Ti had that in the past either ...
 
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and "the most durable apple watch ever" is not coming from Marketing?? and why would that statement be a lie because of DLC missing? not all SS/Ti had that in the past either ...
Well it's quite obvious really .... for example, if the Graphite SS S6 had DLC and the Graphite SS S7 doesn't, then the S7 obviously isn't the most durable.....
 
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Well it's quite obvious really .... for example, if the Graphite SS S6 had DLC and the Graphite SS S7 doesn't, then the S7 obviously isn't the most durable.....
Durable can mean different things. They could have only been referring to the aluminum model. Since that’s the one they are advertising.
 
Forget the marketing. All grey/black Steel and Titanium Watches have DLC coating. There is zero reason to believe Apple ever changed this. They just don‘t advertise it because this sort of data point is meaningless for most customers. If you only judge by marketing material, no iPhone model has any RAM. ?
Simply not true my friend. If you notice Apple never advertised ram figures because it was lower than what other people offered and they didn’t want that metric compared. If you notice, they now state ram figures for iPads. They want iPads to be seen as real computing devices as their prices increase.

Now take a look at what they did with the watch. They advertised how they made their special gold materials in the beginning, advertised DLC, advertised their special ceramic process. Then they cheapened out and made everything PVD but didn’t say anything about it. They want you to believe it’s quality because the last ones were. But the gold is PVD now and so are the other stainless options. However the space black Ti is dlc and that want you to know that. Unfortunately I think the materials will continue getting cheaper. To keep the price low.
 
Simply not true my friend. If you notice Apple never advertised ram figures because it was lower than what other people offered and they didn’t want that metric compared. If you notice, they now state ram figures for iPads. They want iPads to be seen as real computing devices as their prices increase.

Now take a look at what they did with the watch. They advertised how they made their special gold materials in the beginning, advertised DLC, advertised their special ceramic process. Then they cheapened out and made everything PVD but didn’t say anything about it. They want you to believe it’s quality because the last ones were. But the gold is PVD now and so are the other stainless options. However the space black Ti is dlc and that want you to know that. Unfortunately I think the materials will continue getting cheaper. To keep the price low.

All of this is just happening in your head. The gold steel was always PVD, because DLC is dark. Show me the threads where the newer dark Watches get scratched more easily. You can‘t.
 
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Well it's quite obvious really .... for example, if the Graphite SS S6 had DLC and the Graphite SS S7 doesn't, then the S7 obviously isn't the most durable.....
The most durable I believe they are referring to is the thicker crystal.

Occam’s razor. They don’t mention it on SS because they don’t use it simple. They do mention it on Titanium black.
 
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we can go around this forever :)
fact as of today remains, according to Apple's published spec, that ONLY the SB Ti is labeled with "DLC", not even the Hermes SB has the info. Could that be an oversight? Sure. Could it be that Apple has made changes to the finishing? Sure.
I would expect that at some point we will get an official answer from Apple, until then, I will not get the SS graphite S7.

 
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As of this minute, the U.S. Apple site still specifically mentions DLC, but only for the S7 Space Black Ti model. If they were to drop DLC mid-production and without any notice for the SB Ti S7, there would be all sorts of outcry. Without the mention of DLC for any other model they have the freedom and plausible excuse that “other materials and colors are not advertised as having DLC” so they can do what they please. Yes they can do whatever whenever, but you’d think they’d have removed the advertising of DLC for the SB Ti S7 if they are planning on dropping it. My opinion.
 
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All of this is just happening in your head. The gold steel was always PVD, because DLC is dark. Show me the threads where the newer dark Watches get scratched more easily. You can‘t.
My point wasn’t about the gold. It was about the graphite and space black.
 
As of this minute, the U.S. Apple site still specifically mentions DLC, but only for the S7 Space Black Ti model. If they were to drop DLC mid-production and without any notice for the SB Ti S7, there would be all sorts of outcry. Without the mention of DLC for any other model they have the freedom and plausible excuse that “other materials and colors are not advertised as having DLC” so they can do what they please. Yes they can do whatever whenever, but you’d think they’d have removed the advertising of DLC for the SB Ti S7 if they are planning on dropping it. My opinion.
Apple updated finishes section: https://www.apple.com/watch/compare/. Graphite is pvd
 
i have been looking to upgrade from an Aluminum AW5, but i really dont care for the colors on the new Aluminum models, the silver is now a silver-gold hybrid and the midnight is a black-blue hybrid...was thinking about going for the titanium. but can't decide between the Space Black Titanium and the Natural Titanium...it seems the TiSB would be more resilient against scratches with its DLC, but i think the Natural may look better initially.

Decisions, decisions
 
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