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macrumors bot
Original poster
Apr 12, 2001

Apple today updated its leadership page to add Greg Joswiak, who is taking over for Phil Schiller as Apple's Senior Vice President of Worldwide Marketing. Phil Schiller's position on the page has also been moved to reflect his new role as "Apple Fellow."


Apple in August announced that Phil Schiller would be transitioning out of his role as Apple's marketing chief, with Greg Joswiak planning to take on the position instead. At the time, Apple gave no timeline for the leadership shift, but it appears to have taken place recently.

As an "Apple Fellow," Schiller will continue to lead the App Store and Apple Events, but he will no longer be in charge of Apple's marketing decisions. According to Schiller, he decided to step down from his marketing role in order to "make some time" for family, friends, and personal projects.

Schiller is not leaving Apple and has confirmed that he will remain with the company "as long as they will have me." When the transition was announced, Cook said that he was "thrilled" to have Joswiak, also known as "Joz" on the marketing team.
"Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep. In this new role he will continue to provide the incredible thought partnership, and guidance that have defined his decades at Apple," said ‌Tim Cook‌, Apple's CEO. "Joz's many years of leadership in the Product Marketing organization make him perfectly suited to this new role and will ensure a seamless transition at a moment when the team is engaged in such important and exciting work. I'm thrilled that the whole executive team will benefit from his collaboration, ideas, and energy."
Joswiak is now in charge of Apple's product management and product marketing, developer relations, market research, business management, and education, enterprise, and international marketing. He will report to Apple CEO Tim Cook.

Prior to taking over from Schiller, Joswiak served as vice president of Worldwide Product Marketing and he has been at Apple for more than 20 years.

Article Link: Greg Joswiak Added to Apple's Exec Site as Phil Schiller Transitions to 'Apple Fellow'


macrumors 6502
Jan 28, 2006
Sounds like a good choice to pick up Schiller's marketing decisions. 20 years with Apple is better in my opinion since they have a history.


Sep 13, 2014
Schiller remains the app store godfather, will defend his 30% extorsion rate for life.

Extortion? Don’t like the terms? Don’t publish in their store. Pretty simple. Average American retailer needs 50% gross margins. That’s what you’re paying in the store over what they’ve paid for the goods. Why should Apple be any different? The store doesn’t run itself. It’s not a charity either. It’s a profit center.


macrumors 6502
Dec 10, 2015


macrumors 6502
May 16, 2015
hope phil still takes part in the keynotes, he's a great presenter

Except that after all this time, he still doesn't know what to do with is bare hands... ANd unless it is about photography, man is bored to death to present a new minor iteration of the iPhone as something "amazing".
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macrumors Penryn
Nov 14, 2011
This whole Apple Fellow title is so weird. If you look at the list of previous Apple Fellows they’re all random employees who worked at Apple in the 80s and early 90s. It’s obvious Schiller is transitioning to retirement. Why not do what they did with Jony Ive and promote Schiller to c-suite i.e., Chief Marketing Officer? Or just make him a special advisor to Tim Cook.


macrumors 65816
Nov 13, 2008
Phil, Phil, Phil! always a great presence at the Apple keynotes and demos, he definitely was a core part of Apple's DNA.

the newer leadership, no offense to them, come across like corporate shills and dont seem like they are in anyway innovators or ones that "think different"


macrumors 68020
Apr 20, 2016
La Jolla, CA
Phil's strength: Annual iPhone Announcements, & I hope he still has a role there !

Phil's weakness: iPhone Product Planning ... He & Cooked moved AAPL's iPhone product line too far up-market ! ... the iPhone X should have been a ONE-OFF !

BTW, it looks like Joz joined AAPL right out of college.

That's both good & bad.
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