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This whole Apple Fellow title is so weird. If you look at the list of previous Apple Fellows they’re all random employees who worked at Apple in the 80s and early 90s. It’s obvious Schiller is transitioning to retirement. Why not do what they did with Jony Ive and promote Schiller to c-suite i.e., Chief Marketing Officer? Or just make him a special advisor to Tim Cook.

Fellow is not an Apple title, is a job title several companies have.
 
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I agree with you 💯 percent! I'm waiting to yell out "Phil! Phil! Phil! If Tim Cook announces his name for the upcoming iPhone event. Due to the news of him becoming a fellow on August I've been thinking that for the first time I am actually looking forward to Tim announcing that Phil will announce the iPhone 12 more than announcement of the iPhone 12 itself lol!

If this was a normal way of life I’m sure the crowd would also cheer Phil x3/5 times.

Phil has been presenting at WWDC & Macworld for about as long a Steve Jobs has! I loved his enthusiasm for bake offs of Pentium chips or Emagic’s Logic comparisons on up to Apple’s Logic Pro on the PowerMac g5.

honestly Joz (I’m annoyed Apple keeps hiring people or knicknaming them anything to resemble the Jobs’ name), has barely announced any products in 20yrs. He’s a horrible presenter and his vocal delivery is so boring. There is no excitement. No energy. What the Hell was Tim Cook thinking about saying he’s got Energy on his SVP role announcement. Energy is a stretch to think of about Joz unless we’re talking about his energy pushing and waiting for svp. Now he’ll have to really work here.

i also find it ironic from this whole company that a woman made it (2 actually) to the executive team for years yet nobody of colour except for the announcement of a Chinese global sales lead at a time where sales in China was at 1% for Apple. Maybe soon some solid and experienced internal representation can occur - I’ve not forgotten about Boz getting 1 spotlight where wwdc fans enjoyed her presentation even if unorthodox (thinking different) shocked them and they didn’t know Rappers Delight ¯\_(ツ)_/¯ the media hated on her and well she was shoved to the door a few short months after. And she was very integral in getting Beats Radio integrated into Apple Music. I’m sure there are a few latinos doing lots of good work and working hard as well.

the top executive tram looks too unlike their customers.

PS: what’s with 4 executive or Snr staff throwing up triangles with their hands at the last presentation as if it was gang signs?!

this has significantly increased over the years - even Tim Cook never done this in his first 4yrs as CEO anyone-else notice this?!!
 
Is it just me, or does anyone else think that Joz mumbles and doesn't talk as clearly as any other presenter on stage? His volume is also quite quiet, and I have to turn up my computer volume to hear him speak. Plus, he really lacks intonation, always so monotonous without excitment in his speech.

Precisely! How can anyone at Apple honestly believe or say he’s been involved with marketing Apples well loved products with all of that. Tim saying his energy will benefit the rest of the marketing team - what energy?!?!!
 
Nothing against Tim Cook, but I would have loved to see Phil as CEO. Mostly for his genuine love and enthusiasm for all Apple products!

specifically I think I’ve only ever recall Phil stating Apple makes the best products for their customers NOT cause our customers love the products. Something Jobs would say as well. Cook I feel says the latter.
 
I fear the day that Craig moves to Fellow (or out of Apple entirely) as he is my favorite part of the keynotes, I feel like all the key people are moving on one by one. I know it is inevitable, but still.

Apple will change over time. There is no doubt about it. Hopefully it changes in a direction that keeps existing users happy. That’s the biggest concern I have with leadership changes. It’s human nature to want to put ones mark on the products they make. Plus, the further away we get from Steve Jobs original vision, as generation after generation takes over, the less the company will resemble the Apple we know and love. For better or for worse.
 
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He retires but keeps his office and pay, and gets to pal around with the friends he made at work as he still wants to be active. No responsibility, works on what he wants. Nice.
 
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Precisely! How can anyone at Apple honestly believe or say he’s been involved with marketing Apples well loved products with all of that. Tim saying his energy will benefit the rest of the marketing team - what energy?!?!!
I don't get it either. Every time I check out his iPhone SE presentation I always think how much better Phil would have done it to the point of having me preorder the phone before still getting the iPhone 7 lol!
 
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