Greg Joswiak on the iPhone SDK, iPod

Discussion in ' News Discussion' started by MacRumors, Nov 26, 2007.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Fortune interviews Apple's Vice President of Hardware Product Marketing, Greg Joswiak, about the iPod and the iPhone.

    The article covers Apple's marketing and research focus over the years, and does reiterate that Apple will likely be using a digital-signature approach to the upcoming iPhone software developer kit.
    Joswiak also claims that one of the main advantages Apple has over their competitors is looking ahead to the future:
    Article Link
  2. luke-j-s macrumors newbie


    Jun 18, 2007
    This sounds great.. one or even TWO generations ahead. Oooh i cant wait :apple:
  3. MadDog31 macrumors 6502a

    May 20, 2007
    Very good read...and he's right, the others aim to match now, Apple's already miles ahead. I still find it amazing how they can do that over and's the reason why I'm switching over next year from Windows...I'm tired of the same old crap.
  4. plumbingandtech macrumors 68000

    Jun 20, 2007
    Yep. And when android ships, they need to get all 30 cooks in the kitchen to start working on the next rev of it.

    That'll be fun, and fragmented IF they do not require the same specs on every phone.
  5. Tymmz macrumors 65816


    Jan 6, 2005
    I really need to see one major "useful" update before I start believing in Apple's words. Wifi store, good, but what else beside bug-fixes?
  6. MarkMS macrumors 6502a

    Aug 30, 2006
    I just want to be able to shoot video. Plain and simple.

    Besides that, I'm still happy with my purchase of the iPhone.
  7. MattJessop macrumors regular


    Apr 24, 2007
    Manchester, UK
    It'll be very interesting to see what 'one or two generations ahead' is?

    I mean, I'm guessing tying GPS into contacts would be a good idea? - Want to find somebody? Just send them a text message w/ GPS signal link, so they can just google map to you? Or you could just find a friend the same way.

    Or maybe they actually just mean that the iPhone Safari will be snappier.
  8. theheadguy macrumors 65816

    Apr 26, 2005
    Agreed. Additionally, none of this comes off as impressive. The iPod still does not have a native FM transmitter. Lame. Regarding planning one or two generations ahead, yippee. While everyone jumps for joy at the thought of that, I'll celebrate in 4 years when the work comes to fruitition. Lastly, while people take aim at how I am not precise with the "4 years", calm yourselves... My point is it's frustrating to see such long pauses between advancement. While Apple's VP of hardware takes aim at Nokia and other's, it's not like they haven't done a lot of their own R&D, and rather quickly. They pump out new models very quickly, and some of them are very good. While Apple's R&D process obviously has it's strong points, it is in my opinion, deeply flawed timewise.
  9. Stella macrumors 604


    Apr 21, 2003
    As long as Apple don't charge for the signing then this is a good approach.

    Symbian are moving to having all its applications signed ( though not mandatory ). The digital signing dictates what APIs the application can access, for security purposes.
  10. donlphi macrumors 6502


    May 25, 2006
    Seattle (M$ Country)
    AGREED! This is ridiculous. I took off all of my hacks, refreshed my iPhone to factory settings, anticipating SOMETHING, ANYTHING worthwhile, but I feel like they have really dropped the ball when it comes to developing stuff for this device. It is starting to feel like APPLE-TV. They updated the YOUTUBE and they were done.

    I have a hunch 1st generation iPhone purchasers are going to get screwed one more time. The 2nd generation phone will be released before we see any major updates.

    Bummer... :rolleyes:
  11. twoboxen macrumors newbie

    Jun 25, 2007
    It's true... when the iPhone gets 3G everyone else will still be on 1G.

    Android already has several steps up on Apple.
    1. Customer choice -- Same software, you choose what features you want in a device
    2. Customer choice x2 -- Choose the provider that works best for YOU, the consumer.
    3. Open, no need to hack it to make it work.

    Fortunately, if you don't like the way android is going, feel free to make it your own branch (at risk of breaking compatibility with other 3rd party software, of course)

    I think the iPhone is cute, has nifty visual effects that many users love, and will continue to be good for those users. Me, however, I'll wait for the Android deviceS arriving throughout 2008.
  12. shawnce macrumors 65816

    Jun 1, 2004
    ...they added iTunes WIFI store and various other requested features to existing iPhone applications.

    Anyway Apple has been obviously focusing on building out the international support for the iPhone. That work has mostly finished now so expect more focus on expanding features (primarily around the time of the 3rd party SDK).

    The iPhone is a VERY young device, some folks appear to have way to high expectations for feature roll out given all of the build out for the international market and real world customer feedback that Apple is processing.
  13. fishballer macrumors member

    Sep 26, 2007
    3rd party apps?

    geez. i'm still hoping to surf and play music for more than 5 secs without crashing. :(
  14. k2director macrumors regular

    Jan 2, 2006
    Well, Greg, when it comes to a To Do application for the iPhone, you're not exactly one or two generations ahead, are you?

    5 months and counting...
  15. Roy Hobbs macrumors 68000

    Roy Hobbs

    Apr 29, 2005
    FM transmitter, are you serious???
    The iPod and iPhone may be lacking but an FM transmitter if the last of their worries.
  16. viennese macrumors newbie

    Nov 26, 2007
    Vienna, Austria
    Well, I have already switched to Apple since 1985. They were the front runner then and still are.
  17. crackermac macrumors member

    Sep 14, 2007
    Doubtful it will stay open. Google already said they were expecting companies to lock down the OS and put their own flavor or spin on it. It'll still be up to the carrier to manage. Look at Symbian, "The open mobile operating system." It's just another OS that developers have to write applications on. Android = lame, but only because it won't stay open. Carriers are greedy and want to nickel & dime you.
  18. Stampyhead macrumors 68020


    Sep 3, 2004
    London, UK
    I think it's progressive that the device does NOT have an FM transmitter. What a total, pointless waste of space. I got an iPod so I wouldn't have to listen to the radio anymore...
  19. chr1s60 macrumors 68000


    Jul 24, 2007
    I feel the same way. I am currently very happy with my iPhone, but I continue to hear about the great things Apple has for the iPhone and I am yet to see them. I don't need some enormous update that completely changes the phone, I would simply like one or two new features that improve the phone. Something simple like copy/past or the addition of MMS would be enough to give me faith is what Apple is developing for iPhone.
  20. psychofreak Retired


    May 16, 2006
    You may be in the majority, but a significant minority of people want radio, and it would hardly cost Apple anything to put one in...
  21. AgingGeek macrumors regular

    May 21, 2007
    "Always to the future he is looking. Never is his mind on WHERE he is now, WHAT he is doing..." - Yoda (Paraphrase)
  22. crackermac macrumors member

    Sep 14, 2007
    What the heck is that? Oxymoron?

    I'm glad there is no FM transmitter or radio. Cost most likely isn't an issue. It's space and the fact that the significant majority don't want it. :)
  23. Popeye206 macrumors 68040


    Sep 6, 2007
    I think you're wrong here. I do think Apple stay's ahead of the game much further than it seems most of the time. Development of these sort of things take time and think about it... we just heard of the iPhone less than a year ago and it's only been out since July. Yes, I wish there was a more substantial update by now, but in the bigger scheme of things, we shouldn't expect something until closer to MacWorld. Then it will be one year since the intro and I'm sure Apple wants to keep the iPhone hype going.

    Look at it this way... what if we were talking about the Zune Phone from MS... we'd still be waiting on our first virus patch! :) Major update? Don't even think of that for 2 years... of course, some other company would need to develop it first so they could copy it. :p
  24. shawnce macrumors 65816

    Jun 1, 2004
    FM transmitter = sends out an FM signal allowing FM receivers to lock and decode the signal

    FM receiver = listens for FM transmissions, decodes them converting to (most often) an audio signal.

    The later is often called a radio.
  25. psychofreak Retired


    May 16, 2006
    Nope, just as a significant minority of people want the lap-timing function on iPods, enough to justify having it...

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