It seems that if Cue is as confident as he is about Apple's Fall prospects, why has HE cashed out of his stock?
Now click into Cook's shares. He's been selling off shares regularly for the last few weeks. Key word "disposition" (look it up if you need to). At the same time, he's been touting "best product pipeline ever". Why is he selling off shares?
Corporate executives are paid partly (in the case of top executives, mostly) in restricted stock. As the stock restrictions get fulfilled, typically vesting over a five year period, they sell the stock-- this is the same as cashing a paycheck for regular employees. Typically it has nothing to do with the prospects of the company, as the execs then get new restricted shares to replace the ones they sell. Corporations now routinely pay their execs mostly in restricted shares to align their own financial interests with those of the company.