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How do people even buy Gucci? It's not just price. I just looked at their website. Moused over a few bags and looked at the clothes.

Not only are they unbelievably expensive. They're also incredibly tacky. It's like they took the worst stuff that ever came out of the 60s through 80s and put a huge price tag on it.

All the shots of models with bags look horrible. The models look like they are hating life for dressing up in those absurd outfits.

This is how awful the brand is. Pulled from their website.
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Edit: I didn't bother to price it. But that ensemble is probably $5K to $8K.
 
One would have to sell a kidney to afford that. It's kinda funny that Gucci's website says "monthly payments available". The average Gucci customer has enough cash to not need monthly payments; only people who waste their money on luxury despite having an average income would need this.
You'd have had to sell your kidney for the airpods in the first place
 
maybe us lot do not understand Gucci because we are not stupendously rich to understand Gucci.
 
I seriously do not understand Gucci.
I don’t suspect average consumers would. This appeals to a niche demographic that would really have to appreciate the style and the branding behind Gucci.

It’s like those who I don’t understand that pay ~$90 for a white Kim Kardashian T-shirt at a K-Dash store in the city that I live in. It’s a bit ridiculous for a cotton T-shirt. But hey, it’s their money and how they choose to spend it.
 
maybe us lot do not understand Gucci because we are not stupendously rich to understand Gucci.
The kind of rich people who stay rich. Don't just buy random expensive junk because they can. That's how a lot of people who become rich end up broke a couple years after their big paycheck stops rolling in.

Their items are all emblazoned with a logo. It looks like it's all designed to stand out. In a horrible way. For people to advertise that they have money. Which leads me to believe their target group is really people who want others to think they are wealthy. People making a decent income and swimming in debt.
 
One would have to sell a kidney to afford that. It's kinda funny that Gucci's website says "monthly payments available". The average Gucci customer has enough cash to not need monthly payments; only people who waste their money on luxury despite having an average income would need this.
This is a common misconception. The overwhelming majority of people who buy name brand "luxury" are actually poorer to middle class in an attempt to look richer than they are. Celebrities etc all get this stuff for free to convince fans this is what is needed to look rich.
 
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