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But, we're talking about just the Apple cost per MacBook Pro. Yes, they may sell MANY more base models than the Pro or BTO. I believe the MBA was their biggest money maker in terms of volume sales for notebooks and may still be with the newly released one. But, breaking it down to the Pro line and increased upgrade prices on a per total cost to Apple. The R&D, design, development, tooling & manufacturing costs were all cleared long ago with the sales of the '16 MBP. This "new" 16" MBP may not change very much and could most likely have the same overall machining requirements for the casing, main board, etc. The increased screen dimensions can be achieved easily in the current '16-19 MBP line, along with replacement of the keyboard in the top. The TB isn't going any where. And good luck if they have changed the dimensions of keys to incorporate an "ESC". Until there is a major redesign, then the Apple line of products are more modular in terms of differences between years/models. Overall, this MBP will probably not be different from the footprint and after teardowns, overall design for including components, than the original '16 MBP.
So, Apple makes a RIDICULOUS profit for their computers in comparison to the plethora of other manufacturers, such as Dell, HP, Acer, ASUS, and so on.
It’s not the R&D cost of the MBP from 2016 that needs to be covered, it’s the current $1.5 billion per month that Apple is spending right now. And all the other costs including salaries for 130,000+ employees.

Apple has a certain cost structure though, and even with their high prices, Apple’s net profit after taxes is about 20%. If that were something special, Wall Street would reward Apple with a high P/E multiple. It isn’t and they don’t.
 
I'm just watching Rene Ritchie's video but so far I think it looks really cool, touch bar looks just right now that it's balanced by the ESC key on the left and the power key on the right.
 
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Well I hope you're not using UHS-II SD cards. Cause your MacBook Pro only supports basic SDXC card speeds. You would be much better off (and save a lot of time) by using an external UHS-II card reader.

Yes I know ;-{ Which is one reason of many why I wanted a newer system. I guess its off to the Microsoft store to checkout the current crop of Windows >> Cough! << systems. A Pro system thats not a Pro's system for mobile photographers without needing dongles or hubs!
 
It’s not the R&D cost of the MBP from 2016 that needs to be covered, it’s the current $1.5 billion per month that Apple is spending right now. And all the other costs including salaries for 130,000+ employees.

Apple has a certain cost structure though, and even with their high prices, Apple’s net profit after taxes is about 20%. If that were something special, Wall Street would reward Apple with a high P/E multiple. It isn’t and they don’t.
Yeah, you don't really know that Apple's net profit is about 20%. You can speculate from releases of revenue, gross profit, margins, and other stock price fluctuations all day long. So, I'm going to have to relieve myself now, much like this conversation about you trying to compare just a simple conversation on the Apple profit per MBP and your projection about overall company sales for the Apple computer products. However, if you wanted to compare, the individual profits of a model don't differ much from overall.
Last, I ever checked, R&D, tooling & manufacturing, materials purchasing, engineering, and all other associated costs of product production, for say the '16 MBP, are covered in the first release of that product line. At least, based upon Apple's business model of pricing. The '17, '18, and '19 MBP, including revisions are all derived from the initial overall production costs that were utilized in releasing the '16 MBP. I doubt this "16 inch MBP" is cut from completely new fabric.
 
The Canon EOS R isn't a professional camera (even Canon says so). The Panasonic S1R comes with both XQD (CFe) and SD, and for speed and reliabilities sake, everyone should be using the XQD interface, it's over twice as fast as UHS-II. Leica M isn't a professional camera, I know, I've had them all, from the M Monochrom, M9, M9-P, M240, M10 and M10-P. The next professional cameras from Nikon and Canon will all use CFExpress, now that the format "war" between XQD and CFast is over, and CFExpress (which is backwards compatible with XQD) won the war. XQD and CFExpress is also heavily used in most professional video cameras.

SD cards needs to die. The exposed pin's on SD cards is a serious reliability issue, and the main reason why SD cards often fail. XQD/CFExpress solves all of this, and is based on NVMe technology, with the speeds that comes with that (1st gen CFExpress cards are 1700MB/s read and 1200MB/s write and uses the PCIe 3.0 bus).
Does it matter whether a camera is classified as professional or not in regard to the topic of how many cameras offer SD cards? If you were to look at sales numbers, the cameras with SD cards just totally crush those with XQD, CFast or CFExpress. I can literally just think of four cameras that have no SD card slot (D5, 1DX II, Z6, Z7), the first two of which sell in very low numbers. And just four more cameras that have an SD + another type (5D IV, D850, S1, S1R).

Don't get me wrong, I'd love for Macs to have both SD and XQD/CFExpress card slots, but there are just so many more people with cameras that use SD cards that it makes much more sense for Apple to offer an SD card slot instead of an XQD/CFExpress slot.
 
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Yeah, you don't really know that Apple's net profit is about 20%. You can speculate from releases of revenue, gross profit, margins, and other stock price fluctuations all day long. So, I'm going to have to relieve myself now, much like this conversation about you trying to compare just a simple conversation on the Apple profit per MBP and your projection about overall company sales for the Apple computer products. However, if you wanted to compare, the individual profits of a model don't differ much from overall.
Last, I ever checked, R&D, tooling & manufacturing, materials purchasing, engineering, and all other associated costs of product production, for say the '16 MBP, are covered in the first release of that product line. At least, based upon Apple's business model of pricing. The '17, '18, and '19 MBP, including revisions are all derived from the initial overall production costs that were utilized in releasing the '16 MBP. I doubt this "16 inch MBP" is cut from completely new fabric.
What do you think pays for Apple’s monthly expenses, including salaries for 130,000 employees and $1.5 billion per month in R&D? Spoiler: the Macs they are selling this month, the iPhones they sell this month. Current expenses covered by current sales.

It is what it is. Read Apple’s financials. People think Apple makes a killing on iPhones, Macs, etc. No they don’t. Gross margin is 31.8% for hardware, net profit is 21%.
 
What do you think pays for Apple’s monthly expenses, including salaries for 130,000 employees and $1.5 billion per month in R&D? Spoiler: the Macs they are selling this month, the iPhones they sell this month. Current expenses covered by current sales.

It is what it is. Read Apple’s financials. People think Apple makes a killing on iPhones, Macs, etc. No they don’t. Gross margin is 31.8% for hardware, net profit is 21%.
Yeah, the ability for a company to have the cash reserves they do and to immediately have the capital to dabble in, Apple Car, or pursue, Apple TV produced shows, makes a greater profit that data which is released to the average stock holder. Pretty much a company of this size and valuation that surpassed the quickest growth of other companies in valuation, even Microsoft in the 80's, makes more profit than you would like to believe is a measly 20%. I can't even speculate on what that would be but most people have enough sense to know that it's more than 20%.

But, on a side note; I'm glad to have been surprised with the change in the keyboard which includes a physical ESC key and move from butterfly switches. Wow! Actually, impressed and glad my skepticism was duped. Awaiting dimensions and tear downs to know if this was all able to be fit in the same base footprint of a 15.4".

Dimensions 15.4" MBP
Height: 0.61 inch (1.55 cm)
Width: 13.75 inches (34.93 cm)
Depth: 9.48 inches (24.07 cm)

Dimensions 16" MBP
Height: 0.64 inch (1.62 cm)
Width: 14.09 inches (35.79 cm)
Depth: 9.68 inches (24.59 cm)

Difference
Height: 0.03 inch (0.07 cm)
Width: 0.34 inch (0.86 cm)
Depth: 0.20 inch (0.52 cm)

Looks like with a very slight adjustment in the jigs and milling process for the 15.4", then Apple saved quite bit with any retooling since they should have been able to use the existing setup. Most mills and lathes would have the tolerance adjustment for these very slight changes. Makes sense that they could offer these at a cheaper starting cost now.
 
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Please:

Remove useless touchbar
Give us back MagSage
Give us back physical ESC key
Give us back SD Card Slot
Give us back HDMI
Add 2 USB A ports

Sadly, I think this release proves that this is NEVER going to happen.

Its a good thing this computer won't cost the $3k starting price everyone was predicting, because I'll end up spending the difference on dongles, adaptors, external SD card reader, etc.
 
It's sad that the Touch Bar has no haptic feedback, yes.

it's not haptic feedback I need, but press instead of touch – too hard to hover over a button or function key when focused on work
[automerge]1573666530[/automerge]
 
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Yeah, the ability for a company to have the cash reserves they do and to immediately have the capital to dabble in, Apple Car, or pursue, Apple TV produced shows, makes a greater profit that data which is released to the average stock holder. Pretty much a company of this size and valuation that surpassed the quickest growth of other companies in valuation, even Microsoft in the 80's, makes more profit than you would like to believe is a measly 20%. I can't even speculate on what that would be but most people have enough sense to know that it's more than 20%.
I’m not making up the numbers, and there’s no need to speculate when the numbers are on the financial statements. For 2019, net profit (in billions) after taxes was $55,256. Net sales were $260,174, or 21.24% net margin.

97EC3A46-9F1F-495C-976F-86939AE11A78.jpeg




BB50C88D-171E-4EDA-9ECD-11F7D0A748A9.jpeg


Net margins vary little in recent years; before iPhone and iPad (pre-2007), they were around 10%. After iPhone they moved up to 15-20%; when iPad was in full swing it edged up as high as 27% in 2012, then settled back down into the 21-23% range for the last six years or so. It’s the iOS devices that boost Apple’s margins, otherwise we’d likely still be in the 10% range.

But, on a side note; I'm glad to have been surprised with the change in the keyboard which includes a physical ESC key and move from butterfly switches. Wow! Actually, impressed and glad my skepticism was duped. Awaiting dimensions and tear downs to know if this was all able to be fit in the same base footprint of a 15.4".


Here are the measurements, courtesy of @Metrosey

Macbook Pro 2019 15 inch:
Height: 0.61 inches (1.55cm)
Width:13.75 inches (34.93cm)
Depth: 9.48 inches (24.07cm)
Weight: 4.02 pounds (1.83kg)

Macbook Pro 2019 16 inch:
Height: 0.64 inch (1.62 cm)
Width: 14.09 inches (35.79 cm)
Depth: 9.68 inches (24.59 cm)
Weight: 4.3 pounds (2.0 kg)

As you see, the footprint changed very little to accommodate the larger display, and Jony Ive managed the new keyboard and maxed out battery with an increase of only 0.7 mm in height!! That guy is amazing! :) Hopefully he continues working with Apple for many years to come.
 
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The number of cameras with CFast/XQD/CFexpress is actually shrinking. You find SD-only cameras in categories as high as the Canon R ($1800), Sony A7R IV ($3500), Panasonic S1R ($4000), Sony A9 ($4500), in medium format mirrorless ($5000+), and Leica M and SL ($6000+). And almost all CFast/XQD/CFexpress cameras come with an SD card slot as well. It's almost only the highest-end sports cameras (Nikon D5, Canon 1DX II) that come without SD card slots (Nikon's Z6/7 are the exception with only a single XQD card slot).
CFexpress is the way to go if you're going to have integrated anything in that family of storage. Similarly it doesn't make sense to go anywhere near USB-A on the Macbook while you can have as much USB4 for as much speed versatility as possible in a portable form factor.

The 2020+ Macbook Pros should ideally have
  • CFExpress
  • HDMI 2.1
  • USB4 (Thunderbolt 3 + Displayport 2.0)

    It's undesirable to have older ports take space/speed away from having such fast I/O w/proper longevity throughout the 2-4 years a Pro would have the laptop before replacing it again
[automerge]1573674941[/automerge]
A small tweak to the back two USB-C ports could make it dual function MagSafe port.

There's enough SD Card hardware still being produced that SD card support makes sense. Yes, the pro gear will slowly migrate to CFexpress but thats going to take years. Right now Nikon is using a custom storage system (XQD) in addition to SD card. So SD is not going away that fast (They learned from Apples cold turkey move to USB-C - Big mistake!)

Still need, want! Two USB-A ports as well as the USB-C ports!
I don't get the infatuation w/ USB-A ports. I would much rather have 1 extra USB4/Thunderbolt 3 over Two USB-A ports that are a dinosaur in speed & versatility over a TB3 port.
 
I’m not making up the numbers, and there’s no need to speculate when the numbers are on the financial statements. For 2019, net profit (in billions) after taxes was $55,256. Net sales were $260,174, or 21.24% net margin.

View attachment 876872



View attachment 876875

Net margins vary little in recent years; before iPhone and iPad (pre-2007), they were around 10%. After iPhone they moved up to 15-20%; when iPad was in full swing it edged up as high as 27% in 2012, then settled back down into the 21-23% range for the last six years or so. It’s the iOS devices that boost Apple’s margins, otherwise we’d likely still be in the 10% range.




Here are the measurements, courtesy of @Metrosey

Macbook Pro 2019 15 inch:
Height: 0.61 inches (1.55cm)
Width:13.75 inches (34.93cm)
Depth: 9.48 inches (24.07cm)
Weight: 4.02 pounds (1.83kg)

Macbook Pro 2019 16 inch:
Height: 0.64 inch (1.62 cm)
Width: 14.09 inches (35.79 cm)
Depth: 9.68 inches (24.59 cm)
Weight: 4.3 pounds (2.0 kg)

As you see, the footprint changed very little to accommodate the larger display, and Jony Ive managed the new keyboard and maxed out battery with an increase of only 0.7 mm in height!! That guy is amazing! :) Hopefully he continues working with Apple for many years to come.

You referenced me, you are making me blush. Ha :)
 
I'm still pretty impressed with my (2015) speakers, considering the 2016 was meant to be considerably better, and the 2018 significantly better than that, I can't wait to hear what this sounds like in person! 😄
 
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