Yup. But that’s to compensate for lower margins on entry level models. Across the mix of all configs sold in their various quantities, they’ve got to get a certain ASP and it’s associated gross margin. Hardware gm is about 32%, net margin about 20%.Yes, but their margins on BTO upgrades will be fairly high nonetheless.
When they used to report ASP, I was always surprised at how low it was. Like ~$1,300 across all Macs. That tells us Apple sells a lot of MBA and a ton of the entry level models overall. We’re not typical here