yikes. and we dont even have all the features yet.
Apple stock will crash on Monday.
Apple stock will crash on Monday.
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Gurman: Apple Believes Its AI Technology Is Two Years Behind Rivals
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It’s interesting that’s the example you gave. Confessing?
LLMs are great at many things. Their utility is about as large as someone’s imagination.
They can be used for providing summaries of documents and emails. Generating quick images as mockups or even for use. Helping refine someone’s writing. Quickly fixing spelling and grammar issues. Providing outlines for documents or activities. Helping come at something from another perspective. Coding. Documenting code.
That’s just a sample of things I use LLMs for.
At my age, I’ll stick with the Apple ecosystem. All of this AI stuff doesn’t really matter to me at this point. However, I wonder if it’s going be more important to younger people. Will AI capability be a primary decision driver when purchasing a phone, buying a laptop, etc.
...and that's not even mentioning the operating system.
They're at least 8-10 years behind the competitors on that front.
Really pathetic.
They're at least 8-10 years behind the competitors on that front.
Really pathetic.
I have a basic knowledge of coding, but not enough to make something on my own. I've been working on my business website recently, and ChatGPT has been a game changer in doing my own work and helping me fill in the gaps in my knowledge. It has a tone of uses.
Is Gurman required to publish a newsletter every week? Because sometimes it feels like he doesn’t really have anything to write about so we get a bunch of filler.
that gap would be significant if there were any moat around AI, but so far there appears to be none. It's more like the black of hole of CapEx.
Despite the hype, AI is well on its way to becoming a commodity. Soon we'll simply refer to it as "software"
And that's why being 2 years late probably won't matter much to Apple except in the court of public tech forum opinions
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That’s what happens when while the world moves on you are designing emojis.
They aren’t two years behind, they are not even in the market, they have zero AI features available as we speak.
They are misleadingly marketing it though.
I don’t consider AI in its current form particularly useful and I don’t want to lose my writing skills and turn half dumb, but try Gemini on the Pixel phone, that’s pretty cool. It runs circles around iPhone.
I repeat before someone asks me: I don’t find it particularly useful.
It’s a cool gimmick and apple didn’t realize it was happening. I wonder how the software VP can still have his job to be honest. Since he took over, the whole software is falling apart and he also missed the AI train. They got rid of that genius of Scott Forstall for far, far less.
But apparently being a comedian is valued more than being a talent at apple nowadays.
They aren’t two years behind, they are not even in the market, they have zero AI features available as we speak.
They are misleadingly marketing it though.
I don’t consider AI in its current form particularly useful and I don’t want to lose my writing skills and turn half dumb, but try Gemini on the Pixel phone, that’s pretty cool. It runs circles around iPhone.
I repeat before someone asks me: I don’t find it particularly useful.
It’s a cool gimmick and apple didn’t realize it was happening. I wonder how the software VP can still have his job to be honest. Since he took over, the whole software is falling apart and he also missed the AI train. They got rid of that genius of Scott Forstall for far, far less.
But apparently being a comedian is valued more than being a talent at apple nowadays.
Every time i see comments like this it is obvious to me that a large part of the population is totally lost.
its like asking:
What are the internet good for ?
What are cars good for
What are a computer good for - my typewriter is just fine.
ok so here are real life use cases i that i use every day.
1) i have not googled anything for the last 1 year - i always ask Chat GPT why you might ask : because the business model of ChatGPT is to give me the answer - the businessmoddle of google is to drive me to the page that pays them the most, or where they have the most ads that then pays Google - and the whole internet is 99% pages designed to drive traffic, so they can get payed for ads
2) take a picture of plant in my garden on ChatGPT, ask what it is / when to harvest / how to best get seeds...
ON work
3) Have it make M-code for Excel power query for me
4) Have it help me in excel when formulas get to big for me
5) have it write small python scripts for me that e.g. extract info form a batch of 1000 excel sheetss - or getting info from all our departments and gather them in 1 sheet (took me 2 hours before now its 30 sek in python)
6) making SQL scripts - and helping me make Views in SQL - i can read it but having a hard time to write it - so before this i used 10K$ pr year on external partners.
7) I have a habit of writing long mails with alot of lists... and not the point... Chat GPT can make this better and more readble.
Every day tasks.
- im getting a new car... so i needed to get some info on cars
- im making a job application, I use it to make sure its tailored to the companey, my skills and the job posting.
I think i use it for minimum 5 times pr. day.
"make me a matrix comparison of Volkswagen id4 and Xpeng G6"
| Feature | Xpeng G6 RWD Long Range | Volkswagen ID.4 | Pris (DKK) |
|---|
| Rækkevidde (WLTP) | 570 km | N/A | Inkluderet |
| Batterikapacitet | 87,5 kWh | N/A | Inkluderet |
| Opladning DC/AC | 280 kW / 11 kW | N/A | Inkluderet |
| V2L (køretøjs-til-last) | 3,3 kW | N/A | Inkluderet |
| Adaptiv fartpilot (ACC) | Inkluderet | DK-pakke | Inkluderet (DK-pakke) |
| Adaptiv kurveassistent (ATC) | Inkluderet | Assistentpakke | Inkluderet |
| 360° Kamera | Inkluderet | Assistentpakke Plus | 24.595 |
| Automatisk parkering | Inkluderet | Assistentpakke Plus | 24.595 |
| Blind Spot sensor | Inkluderet | Assistentpakke Plus | 24.595 |
| LED-lys | Inkluderet | Designpakke | 8.195 (Designpakke Plus) |
| Panoramatag | Inkluderet | Designpakke Plus | 8.195 |
| Sædejustering med hukommelse | Inkluderet | Interiørpakke Plus | 8.895 |
| Sædeopvarmning og ventilation | Inkluderet | Komfortpakke | Inkluderet |
| Lydsystem med 18 højttalere | Inkluderet | Multimediepakke Plus | 12.495 |
| Head-Up Display | N/A | Multimediepakke Plus | 12.495 |
| Elektrisk bagklap | Inkluderet | Assistentpakke Plus | 24.595 |
| Apple CarPlay & Android Auto | Inkluderet | DK-pakke | Inkluderet |
| Over-the-air (OTA) opdateringer | Inkluderet | N/A | Inkluderet |
| Garanti (nyvogn) | 7 år eller 160.000 km | 2 år | Inkluderet |
| Batterigaranti | 8 år eller 160.000 km | N/A | Inkluderet |
| Vejhjælp | 5 år | N/A | Inkluderet |
Promt :m making a post on a formum : CAN YOu help me make it more to the point and in a friendly tone:
I often see comments like these and it seems a lot of people are missing out on how useful tools like ChatGPT can be in daily life. It’s like asking:
Example: "Make a matrix comparison of Volkswagen ID4 and Xpeng G6."
I often see comments like these and it seems a lot of people are missing out on how useful tools like ChatGPT can be in daily life. It’s like asking:
- What’s the point of the internet?
- Why use a car when my bike works fine?
- Why upgrade from a typewriter to a computer?
- No more Google: I haven’t googled anything for a year. Why? Because ChatGPT gives me direct answers, while Google’s business model is to show results that benefit them the most through ads.
- Plant ID: I take pictures of plants in my garden, upload them, and get advice on what they are, when to harvest, and how to get seeds.
- Excel Power Query: It helps me write M-code quickly.
- Excel formulas: When my formulas get too complicated, it sorts them out.
- Python automation: It writes scripts that automate tasks like extracting data from hundreds of Excel files. What used to take 2 hours now takes 30 seconds.
- SQL help: It assists me in writing SQL scripts and creating Views, saving me the $10k/year I used to spend on external consultants.
- Email improvement: I tend to write long, list-heavy emails that can be hard to follow—ChatGPT makes them concise and clear.
- Researching cars for an upcoming purchase.
- Tailoring my job applications to specific companies and roles.
Example: "Make a matrix comparison of Volkswagen ID4 and Xpeng G6."
| Feature | Xpeng G6 RWD Long Range | Volkswagen ID.4 | Price (DKK) |
|---|---|---|---|
| Range (WLTP) | 570 km | N/A | Included |
| Battery capacity | 87.5 kWh | N/A | Included |
| DC/AC charging | 280 kW / 11 kW | N/A | Included |
| Vehicle-to-load (V2L) | 3.3 kW | N/A | Included |
| Adaptive cruise control (ACC) | Included | DK package | Included |
| Adaptive curve assist (ATC) | Included | Assistant package | Included |
| 360° camera | Included | Assistant Plus | 24,595 |
| Automatic parking | Included | Assistant Plus | 24,595 |
| Blind spot sensor | Included | Assistant Plus | 24,595 |
| LED lights | Included | Design package | 8,195 |
| Panoramic roof | Included | Design Plus | 8,195 |
| Seat adjustment with memory | Included | Interior Plus | 8,895 |
| Heated & ventilated seats | Included | Comfort package | Included |
| 18-speaker sound system | Included | Multimedia Plus | 12,495 |
| Head-up display | N/A | Multimedia Plus | 12,495 |
| Electric tailgate | Included | Assistant Plus | 24,595 |
| Apple CarPlay & Android Auto | Included | DK package | Included |
| OTA updates | Included | N/A | Included |
| Warranty (new car) | 7 years or 160,000 km | 2 years | Included |
| Battery warranty | 8 years or 160,000 km | N/A | Included |
| Roadside assistance | 5 years | N/A | Included |
It also assumes those competing services will still be around 2 years from today. 
Legit the only thing cool about the entire thing is the glowy effects of Siri now. I just need it like that on my watch now instead of the old Siri circle.
Doesn‘t change the fact that this article talks about the 2025 AI Siri refresh, not what you currently know / use as Siri. The new Siri may or may not be useful / good UX, no one knows.
Apple is way, WAAAAAAYYYYYYY behind on AI. And other companies are not waiting around for Apple to catch up. They are aggressively investing and improving, and they already have a better basis to continue. So unless Apple has a super breakthrough or the other companies slow down drastically, Apple will not catch up. I think the only way is for Apple to go on a shopping spree and buy some companies.
In any case, it's not like Apple has been sitting on their hands all this time. I am buying the Apple Car as soon as it comes out. Any time now.
In any case, it's not like Apple has been sitting on their hands all this time. I am buying the Apple Car as soon as it comes out. Any time now.
Apple is attempting to do too much, too quickly. iOS is plagued with numerous UI bugs and quirks, particularly in the Lock Screen, Control Center, and widgets. Yet, instead of addressing these issues, they’re jumping into the race for LLMs, even though they’re trailing behind competitors. For years, Apple products were known for being somewhat basic but reliable. Now, they seem to be both flawed and unstable.
Agreed. But I wouldn’t say they are trying to do too much. They made icons in the control center round instead of square, messed up the photo app and called it iOS 18, it’s quite ridiculous if you ask me.
There's nothing sexy about software maintenance for an Apple employee. That won't get you a seat at the big table. Apple runs on abandonware these days (new feature - what it is is as good as it will ever be).
Also 12 month cycles have been known for decades to be too ambitious. Just as we learned with Adobe, 18 months is more realistic, which is why we can't trust a .0 update to be bug free. You're a still a beta tester until .3 or more. I still do it though.
Also, Apple had a chance to pull a Snow Leopard on iOS to tidy up its code base, but missed the chance now AI goodies have to be baked in.
I feel the exact same way.
Same here, and yes, I suppose we are indeed getting old.
Apple made sure it wasn’t upfront and in your face, but when you look through the Settings, it’s everywhere. As for the glow, it is pretty cool isn’t it?
Totally agree Apple dropped the ball on this one.
I love how Apple touted that Siri is supposed to be able to do many things on device. I asked Siri a simple addition problem but there wasn’t a network connection at the time so she was unable to do it. That’s something so easy that should be handled on device.
Most AI even on other devices is just marketing spin currently.
I haven't seen anything wonderful produced and shared with me from any Android users.
Well apaprt from the AI faked Samsung "moon shots"...
So saying Apple is two years behind isnt really saying much is it?
Looking forward to a better Siri experience soon. It needs it.
But on device handling could be a point of difference for security and speed.
I haven't seen anything wonderful produced and shared with me from any Android users.
Well apaprt from the AI faked Samsung "moon shots"...
So saying Apple is two years behind isnt really saying much is it?
Looking forward to a better Siri experience soon. It needs it.
But on device handling could be a point of difference for security and speed.
You called Siri "her"
Apple's mentioned AI stuff isnt all generative... the summarise AI stuff is going to be useful at cutting content down.
It's not generative, it's reductive. And could be very useful in freeing up time.
Funny how people say Siri is so behind yet she holds her own when compared to the others. And she is definitely better than the rest at actually assisting people. She is better than the others when you ask her to send an email, reply to a text, create a calendar entry, remind me of something or turn on/off smart home devices...etc. Try asking Google Assistant to remind you of something when you get out of your car. Nope, can't do it. Ask Assistant to remind you to do something when you get to work. Nope, can't do it. Ask Alexa to change a calendar entry..etc. Siri is not good at general info but how many people actually trust ChatGPT or Gemini to give them the correct answer. Remember how gemini told people to put glue on their pizza. How often do people tell you that you need to verify answers coming from ChatGPT/Gemini. Well if I have to verify the answer I might as well just look up the info myself.
And Apple's slant on generative AI imagery is to stop it being passed off as real.
Go cartoon content. Fun stuff.