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This is getting pretty G-D ridiculous. This is nothing but corporate greed at this point and will turn off a lot of iPhone users, myself included.
 
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And it was better way back when. Lower middle maybe could then but not now. We are middle and barely can sometimes. The bigger issue though is it's not exciting anymore, so even if we had infinite money, it's not worth it
Nostalgia is a heck of a thing.

iPhones aren't exciting anymore because we've had 14 or so years of them now, and whereas the first five to ten years of CPU/RAM/Camera upgrades were noticeable, they aren't now. Apple users don't want exciting, well they say they do but they certainly wouldn't tolerate the teething pains which come with true tech excitement and innovation. People say they want under screen cameras to get rid of the notch/island, but they wouldn't tolerate the glimmer you see when the camera is hidden or the reduced image quality. People say they want exciting form factors but look at the reactions to the teething pains that come with folding devices or something like the curved Samsung displays. And if Apple puts a Periscope zoom in the 15 Pro, Apple users will complain about the reduced battery life because all current zoom modules are at least twice the size of the 14's main camera module which means a smaller battery will be used.

So despite all the claims to the contrary, Apple users actually want the flat rectangle that they are used to. And this is why iPhone upgrades are never as exciting as upgrades form other manufacturers.
 
Wrong. I'm getting terribly bored with iOS and need Apple to refresh something - anything - in the next year. Samsung phones are starting to look enticing to me and that's not good for Apple.
iOS is always going to work the same basic way and Apple is not going to radically change it. Heck, look at all the complaints about Stage Manager, which is completely optional BTW, people don't want new ways of doing things, they want something they know.

You're going to have to get to a completely different OS to get something you consider exciting. By the same token, people who are bored with Android because they are used to it will try iOS because it is different. There is nothing wrong with changing OSes every few years.
 
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Nostalgia is a heck of a thing.

iPhones aren't exciting anymore because we've had 14 or so years of them now, and whereas the first five to ten years of CPU/RAM/Camera upgrades were noticeable, they aren't now. Apple users don't want exciting, well they say they do but they certainly wouldn't tolerate the teething pains which come with true tech excitement and innovation. People say they want under screen cameras to get rid of the notch/island, but they wouldn't tolerate the glimmer you see when the camera is hidden or the reduced image quality. People say they want exciting form factors but look at the reactions to the teething pains that come with folding devices or something like the curved Samsung displays. And if Apple puts a Periscope zoom in the 15 Pro, Apple users will complain about the reduced battery life because all current zoom modules are at least twice the size of the 14's main camera module which means a smaller battery will be used.

So despite all the claims to the contrary, Apple users actually want the flat rectangle that they are used to. And this is why iPhone upgrades are never as exciting as upgrades form other manufacturers.

All of that works as long as no one else is really innovating either.

You could take your entire statement to justify why the OG iPhone will fail in the face of established and comfortable form factors such as the BlackBerry or your trusted Nokias. People don't want exciting. In fact, that's exactly what many said prior and even post launch of the iPhone.

Now, I haven't seen anything compelling or affordable (looking at you foldables) enough that would really entice me to drop the iPhone. But at some point there will be, because there always is. Maybe Apple will introduce that thing, maybe they will have to have an answer for it. Time will tell, but as of right now I'd agree that the iPhone, and smartphones in general, have gotten a bit stale.
 
I really hope they don't do this.

What is needed is a Mini Pro – which was the biggest gap in their lineup and has never been released.
iPhones are already over-priced as is. I think filling in Pro gaps in the lineup is MUCH more important than trying to introduce some new even more exclusive/illusive pallet of a phone – because of course the only way they could justify a bigger price is with a Bigger is Better mentality.
I really want to agree with you as these phones are unwieldy.

But having the 13 mini, it’s thermal regulation was baaaad. Constantly getting hot.

And Apple’s “MOR CAMERA!!” Bumps just aren’t reasonable on the mini size.

:(
 
That Apple Watch was overly priced and it was nothing but a premium fashion statement. Pure marketing ploy and tactic. It was only released due to its looks, not functionality. That is why you saw high-end celebrities promoting it. Also, it was released when Angela Ahrendth was working for Apple (former CEO of Burberry).
Oh please don’t mention her name ever again. I’m so glad she got the boot.

😆
 
Tim Cook is just trying everything he possibly can to keep the company growing until he retires so he can say his legacy was great.

Anyone smart knows that his legacy is marred with terrible decisions though.

1. Purchasing Beats (just wow)

2. Not making an extremely cheap Apple TV Pod ($49) and extremely powerful gaming Apple TV Pro ($399).

3. Releasing terrible service after terrible service (Apple TV+, Fitness, Apple News, Apple Arcade)

4. Giving the okay on adding ‘Peek’ and ‘Pop’.

5. Switching the iPhone to a matte glass back from the beautiful and grippy smooth glass.

6. Switching the iPhone back to sharp squared edges.

7. Giving the okay on moving Notifications to a hidden submenu on the Lock Screen/Notification Center

8. Giving the okay on moving notifications to the bottom of the lock screen while simultaneously adding Lock Screen customization but not including the obvious customization of moving the notifications back to the smart place, up the screen.

9. Moving the company to more operations-led rather than design-led.

10. Moving the company to more services-led rather than hardware-led
OMG! This guy is terrible!!!

*iPhone and Airpods Pro 2 in trash*

It hasn’t been too terrible :/ I agree with every one of your points, but I’d say it’s been a move to mediocrity, and that’s probably okay. 😑
 
Hey Tim, if you're coming out with some folding or transformable phone, make a deal with Hasbro so you can name it iPhone Omega Supreme!
 
Iphone PRO MAX PRO

EDIT: on a more serious note, Their SKUs are way too chaotic. Basically like the old windows vista basic/home premium/ultimate/enterprise that they made fun of back in the days.
I just want them to call it the "iPhone Supa Dupa!" (exclamation point and all). Then I can buy it and make my ring tone, "I'm super, thanks for asking. All things considered I couldn't be better I must say!"
 
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Or add a software feature, like Dynamic Island, to higher end models so consumers will pay more to have it...

Having consumers pay more for new features IF they are something of interest to them sounds reasonable to me. If they don't want/care about those features, they can choose a less expensive lower level phone instead or maybe another brand.
 
This seems all about pushing up the prices of the entire line. So the current Pro models end up becoming the mid-tier when they used to be top of the line.

Not necessarily. It could just add another price level at the top end while keeping SE, regular, Plus, Pro and Pro Max model pricing basically where it is now. Just because a company adds a new high-end product level doesn't mean the price of lower-level versions have to go up.

Although it will never be perfect for everyone, more models can give consumers more choices and can thereby allow them to more closely choose what they want instead of having to take and pay for things they may not want or need.
 
The regular iPhone 14 is a proper middle finger to the public. I'm actually shocked by how bad it is for the price. It is literally an iPhone 13 with an extra GPU core, more RAM, latest bluetooth, slightly faster main and front cameras and software enhancements for photos, satellite SOS and crash detection (which still seems in beta). Why is there no A16 (which itself doesn't seem to be a big boost), high refresh rate display (how about 10-90 Hz vs 1-120 Hz on the Pros) or 48 MP camera sensor? Just laziness. The fact that the dynamic island and 48 MP sensor are rumoured to be coming to the iPhone 15 suggests that Apple is drip-feeding these features down to the basic model just so there is something new to add next year.

Works out well for me because the only "Pro" feature I use is the telephoto camera and I actually prefer the 2x crop of the 48 MP camera for portraits as ~50 mm works better for me than the ~77 mm telephoto that is now standard on the Pros, meaning I can just go for the iPhone 15 later this year.
 
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Apple: We're giving you another choice.
The People: "We hate choice! There are too many choices! Please, won't somebody take away our choices? It's too hard to make a choice!"

Just tell us what we want, and we'll all be happy. Except that we won't.

Can there be too many SKUs? Sure. But it's probably not for any of us to decide. That's a decision for Apple's marketing and leadership people.
 
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As absolute as you present it I'd say in a romanticised version of capitalism maybe.

In reality, yes if you push your customers beyond their breaking point or produce products that they absolutely do not want there's an alignment between what is bad for customers is bad for shareholders.

But in between there's plenty of wiggle room to squeeze your customers, try to monetise everyone and everything as much as you can get away with and push them into higher price tiers, often unnecessarily, by making features exclusive or having a "creative" price ladder.

That is NOT good for customers, but great for shareholders -- if you can pull it off.
What’s not good for shareholders is when customers decide (if they decide) they have had enough. There is nothing wrong with apple monetizing its customers provided it’s done in a way that doesn’t push the customer off the cliff. There’s nothing wrong with more segmentation; it may go against Jobs 101 but we’re in 2023.

But again when customer values don’t align with apple values, shareholders notice. Wiggle room or not.
 
iOS is always going to work the same basic way and Apple is not going to radically change it. Heck, look at all the complaints about Stage Manager, which is completely optional BTW, people don't want new ways of doing things, they want something they know.

You're going to have to get to a completely different OS to get something you consider exciting. By the same token, people who are bored with Android because they are used to it will try iOS because it is different. There is nothing wrong with changing OSes every few years.
Yea last time I tried Android was GS8+. But Oreo coming soonsoonsoonsoon made we return to Apple. So far so good this time around.
 
Apple: We're giving you another choice.
The People: "We hate choice! There are too many choices! Please, won't somebody take away our choices? It's too hard to make a choice!"

Just tell us what we want, and we'll all be happy. Except that we won't.

Can there be too many SKUs? Sure. But it's probably not for any of us to decide. That's a decision for Apple's marketing and leadership people.
It does happen. The best and worst thing about decades ago was you could walk in a store and have six choices for something. Then I'd be there balancing feature vs price forever. Or at one time with DVDs and now with streaming, I sit there looking at all the movies but then watch nothing.
 
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