Innovation is creating something new, first of its kind. The iPhone, as you say, completely disrupted a market because they released something that did not exist in that space. I agree the iPhone was innovative, which I said before.
I said they don’t really innovate anymore.
For example, the Apple Watch. Unlike the iPhone, Samsung and other brands had already released touch screen smart watches years before, and they were doing quite well. This wasn’t a case of floundering technology that no one really knew what to do with, where Apple (Steve, innovator) came in and identified all these missed opportunities and put them all together into a totally disruptive and innovative product, the iPhone. Instead, Apple was fat dumb and lazy off the iPhone and their other successes and made the smart, savvy move for their investors (Tim Cook, operations) and waited to see how well these smart watches performed in an already established market. Then, on a timeline of years, finally released their own version, which was hardly innovative. It was just an Apple version of what was already in the market.
And that’s my problem with the Tim Cook era of apple. There is a fine line between seeing missed opportunities and creating something brand new and disruptive, which is what Steve Jobs did, and blatantly waiting and just creating Apple versions of completely established products, which is what Tim Cook does.
The former requires risk and a willingness to fail in order to truly innovate. It’s why Apple booted Steve Jobs the first time, because real innovation is risky and shareholders and board members don’t like risk. The latter, however, requires only patience and operational acumen, which is the Apple of Tim Cook.
Today, Apple is sitting on a mountain of cash with existing product lines that generate huge amounts of profit every year. They have every incentive NOT to take risks. And as long as Tim Cook is at the helm, they won’t. However, I will acknowledge he has been a great steward of the company from a shareholder perspective. Apple has been a money printing machine. Not innovative, but certainly profitable.