It’s already been covered- the phone isn’t suited to this purpose. Maybe someday one will be but that’s ten years (or more) away
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Gurman: Apple Could Release $2,000 'Apple Vision' Headset Next Year
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I have glasses, so I can't even wear the damn thing without spending MORE for custom prescription lenses. Meta Quest is usable with glasses, and you can pair an airpods pro with them too. It may not be as effortless of a pairing process, but it works.
I maintain that Meta has a more compelling product at this point. Until there is a use case that actually demands a several thousand dollar device like this, this is going to go down as one of Apple's flops, joining the Pippin, Cube, HiFi, etc.
The real problem here is the Vision Pro development news and yet another example of this Apple’s approach to product development where they ship V1 of a new product and never meaningfully improve it.
Theres clearly belief inside Apple (at the key decision making levels) that the current Vision Pro is good enough and only lacking computing power to run Apple Intelligence.
That is incorrect. They should be working to make the value proposition more appealing. Don’t just make it faster, make it lighter, make it more comfortable, increase the FOV. Take the feedback from V1 and improve it.
This was a hallmark of Steve’s Apple. They don’t do this anymore. They slap a new port on it, give it a new color option and call it a day. It’s no wonder that there’s endless brain drain at the company. There’s no hunger and no passion at the highest levels of the company. Hopefully the next regime can reinvigorate the product first culture
Theres clearly belief inside Apple (at the key decision making levels) that the current Vision Pro is good enough and only lacking computing power to run Apple Intelligence.
That is incorrect. They should be working to make the value proposition more appealing. Don’t just make it faster, make it lighter, make it more comfortable, increase the FOV. Take the feedback from V1 and improve it.
This was a hallmark of Steve’s Apple. They don’t do this anymore. They slap a new port on it, give it a new color option and call it a day. It’s no wonder that there’s endless brain drain at the company. There’s no hunger and no passion at the highest levels of the company. Hopefully the next regime can reinvigorate the product first culture
Apple should obviously engage in a profitless race to the bottom. Just give away their stuff for free because that’s what had clearly worked so well for Android.
30-40% margins are great if you've got a product that people want.
I do think one needs to be realistic about how much the price of the Vision Pro can be reduced, and what gets compromised in order to bring that price down.
Like is an AVP with only 1080p displays still a Vision Pro? If in the process of try to cut corners here and there, you strip away everything which makes the AVP stand out from the competition, then what's the point?
It's not unusual for companies to sell products at a low cost in order to get or keep people in an ecosystem, drive the sale of other more profitable/higher margin products or services, etc. This can include software but also hardware like printers and game consoles.
Yes, a company has to be "realistic" but selling products (including AR/VR devices) at or below cost to drive adoption, usage, etc. is not necessarily a bad idea if they have confidence in the future of that market and their products.
Is Apple planning to cut corners on the Vision Pro? Perhaps lower spec models will be marketed as non-Pro Vision and/or Vision SE models while Vision Pro will maintain premium specs.
AirPods Pro paired to meta aren't gonna give you atmos sound. stereo for movies sucks. When I use the Vision Pro and AirPods Pro I feel like I'm in the best theater I've ever been in for audio and video and never think I'm really watching tiny screens with tiny ear bugs. Gave me a completely new respect for AirPods pros.
Yeah, I’ve used the AVP, so I specifically said that the process wouldn’t be as cumbersome, but if you are assuming that iPhone becomes the brains of that VR headset, you then need the addition to it of the R1 processing ability, which is certainly possible. But even with wireless I still see the battery as an issue, though. The headset having its own power battery will help, but I would expect the load on the iPhone to be much higher than your standard iPhone usage, assuming the processing and amount of data that would be exchanged wirelessly (assuming latency isn’t an issue). Again, CPU advances will help, so maybe it won’t be the issue I expect, but it is non-trivial, as they are already pushing the boundaries just getting it working in an integrated headset.
Might just be a me thing. The headsets comfort wise that I have used are fine it more just was that I start to feel not great using them for long. Also very disoriented coming out of them
A lower price won't help the Vision Pro succeed. VR just doesn't have mass appeal - gamers and some specialized business use cases are just too small a market for Apple. The only product that would have mass appeal - as great or greater than iPhone - will be AR glasses. Tim Cook, back in 2018 or 2019 even said so! I have no idea why Apple went the route they did with Vision Pro and with trying to cram so much technology into a small space - even smaller with glasses - when they had a perfectly good workhorse that could do all the heavy lifting: the iPhone! YES - AR glasses don't need to represent such a huge technological hurdle that Apple had to give up and go with ugly VR goggles. If AR glasses simply displayed data sent from the iPhone and sent back sensor data, you could easily have something much superior to what were already useful AR glasses 10 years ago - Google Glass.
I think it’s because they need “number to go up” and they are also pretty wary of how basically all of their eggs continue to be in the iPhone basket
The thought was likely to try to make something totally standalone in case the iPhone eventually falters, which is of course very likely at some point
Cook seemed skeptical about being able to do AR glasses "in a quality way" in 2017 (MR article link below). Did his view regarding AR glasses really change that much a year or two later?
Don't neuter high priced devices. If Apple truly believed in the market for these Goggles then they should be doing the right thing, not trying to wring every dime out of their victims.
But think about it: if they made AR glasses that required an iPhone, iPhone sales would go up - or at least the probability of iPhone sales ever going down decreases. That's the whole beauty of the Apple ecosystem - every new device that integrates into it makes the existing devices even more valuable. In other words, Apple doesn't need a new standalone device - especially not one as useless as AVP. They need new devices that add to the ecosystem.
The reliance on the iPhone is the thing I think there is concern about
It’s highly probable that something that is a dongle to the iPhone is not the long-term future of revenue growth
These vary user to user obviously. I tend to get wonky if my glasses are out of adjustment. My wife can’t wear VR as it makes her really sick. I’ve never had an issue with it, go figure. I have a larger than normal head. Not sure if that makes it easier to wear or if it makes it harder because technically I should feel like I have an elastic band on my head. I tried one of the 3rd party straps so I wouldn’t need to use the light seal in the mornings (my eyes tend to run) and it was ridiculously uncomfortable. The strap that comes with it is perfect. Again, go figure.
I’m guessing you haven’t tried it. The experience is so next level compared to a question it’s like you’re comparing a cheap olds school box TV to a brand new OLED flat screen and saying no one will ever buy OLEDs because they are too expensive and both display pictures on the screen so why would anyone not buy the cheapest. The experience is VASTLY different. And isn’t the experience why Mac users pay more?
I have glasses also. I paid for the zeiss inserts. It’s not an issue
Which third party did you try? I just ordered the AnnaPro v1 from eBay cheap and backed the v2 on kickstarter lol
How is it highly probable when all evidence - e.g. Apple Watch and AirPods - shows the opposite?
And, as a side note, just because AR glasses initially require an iPhone in your pocket, doesn't mean that as technology moves forward that it will always be the case.
Aside from nobody really needing/wanting the AVP, it has a chicken & egg problem: the developers Apple hopes will develop the killer app(s) for it aren't really developing for it because they don't see a market for their product! I don't know what the precise numbers are, but from what I hear, less than a million AVPs have been sold - and many of those probably to developers. How will an AVP app developer recoup their investment in time/money with so few sets out there?
Apple AR glasses would completely avoid this problem. Out of the box, they'd let you do most of what you'd normally pull your iPhone out of the pocket for. More importantly, since ARkit has been available for 5+ years now, there are already AR-ready apps out there that the user could now use more realistically with AR glasses. And while I can't see any must-have killer app for VR, I could list many right off the bat for AR glasses.
What product have Apple ever produced that was sold at a loss or ‘doing the right thing’ in your words? Their phone cases cost $60.
Those aren't even remotely close to the level of future revenue growth driver we are talking about here
Very true and I think they should have made it an iPhone accessory for now
I'm not really commenting overall about what I would have preferred, but more about what it appears Apple would like (standalone ... no iPhone involved at all)