I’ve wondered if they’d team up with Casio and create a G Shock Apple Watch. Would be a great combo.
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Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall
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When I read the headline I thought “wow, they’ll outdo the early 2007 event where they unveiled the Apple TV and iPhone at the same time?”
Then I read the article and saw that Apple is in fact planning on absolutely nothing.
They’ll reveal an iPhone that has a sideways exclamation point for a hole. Wait, not just one, but four!
Who cares?
The answer is nobody. Remember how there used to be people who got married at Apple Stores or would shave the Apple logo in their hair? Apple hasn’t done anything remotely worth celebrating in the past decade.
(And if you wonder why I’m still here… IDK. I keep hoping somebody is still at Apple. Somebody has been so hard at work in a secret workshop that they haven’t noticed that Steve stopped checking on them.)
Then I read the article and saw that Apple is in fact planning on absolutely nothing.
They’ll reveal an iPhone that has a sideways exclamation point for a hole. Wait, not just one, but four!
Who cares?
The answer is nobody. Remember how there used to be people who got married at Apple Stores or would shave the Apple logo in their hair? Apple hasn’t done anything remotely worth celebrating in the past decade.
(And if you wonder why I’m still here… IDK. I keep hoping somebody is still at Apple. Somebody has been so hard at work in a secret workshop that they haven’t noticed that Steve stopped checking on them.)
I gave up waiting late last year when my 2013 27-inch started reporting disk io errors
.
And that was an Apple teetering on the brink of bankruptcy.
Different contexts call for differing business strategies. The Apple of today is not lacking for resources (except maybe talent). Their focus is instead on targeting as wide a market as possible, and that explains their more diverse range of offerings.
Yes, please! Spread your focus even wider so we have more things that half work!
Not really. It's actually a common optimistic forward prediction slip. Someone says Product X appears to be in the pipeline for release mid-to-late year. Then it's quoted as having predicted "as early as mid-year." Then it's quoted as having predicted "possibly WWDC." Then it's quoted as having predicted WWDC. Then the initial prediction slips to "probably toward the end of that timeframe" and everybody acts surprised because they only heard the beginning of the timeframe. (Same way price predictions quickly settle on the low and and feature predictions settle on the high end, usually simultaneously)
I'm all for a product line up clean-up but I think after Jobs' passing, leadership is very much team based as opposed to dear leader. I'm not knocking the concept of a dictatorial "we're going to restructure now!" but there's a few things that have to be asked.
Is there leadership at Apple Corp. with enough chutzpah to force a "we're going to streamline our product line up to xyz". Even if there is, will whoever else needs to approve go along with it? Jobs was able to clean-up the product line because Apple was in disarray and struggling to survive, so there was enough defeat and humility within leadership for them to be open to idea of restructuring everything and taking in advice. They were going to tank otherwise.
Apple is currently at the top of their game, so will they be open to restructuring that drastically - especially if they see the current line up as a success? Weren't they rated as a trillion dollar company just a few months ago? Imagine the ego of these leaders at Apple Corp. Rarely do companies change unless it's hurting them not to change.
As much as the lineup needs a clean up and clearer offers, I don't know that it's going to happen anytime soon. Apple was able to turn around quick (as seen by the 2021 MacBook Pro offers) but it only happens when the customers start to leave the platform and product line for competitors.
How exactly is the internal Apple corporate politics? There's corporate politics in every company. I'd argue there's more politics the higher up you go. Tim Cook seems like a cooperative type. Jobs was combative and stubborn perhaps people respected his opinion partially due to him being a co-founder - that's a level of respect that is hard for Tim Cook to manufacture. They are two different personalities and Apple is richer than ever.
Do we want that? Yes. Will it happen? I wouldn't hold out. 😐
It was a smaller company with much less cash and much fewer employees back then.
Apple's biggest problem at the moment is lack of enough software devs, or more likely, lack of the correct management in the software division.
This is truly going to be an incredible year.
Very excited for iPhone 14 Pro’s updates, a potential standalone display, LARGER M1/M2 iMac, AirPods Pro 2nd Gen. and a redesigned large iPad Pro.
Let’s gooo!!!
Very excited for iPhone 14 Pro’s updates, a potential standalone display, LARGER M1/M2 iMac, AirPods Pro 2nd Gen. and a redesigned large iPad Pro.
Let’s gooo!!!
Yes, but that was when Apple was almost exclusively well-known as a computer company, and their computer lineup was a disaster with tons of different, but almost identical computers with different letters, numbers, names, etc.
all of Apple‘s current computers serve different markets and have clear differences between them that are clearly marketed at different people and price points, unlike that mid 90s lineup.
People like to really twist Steve Jobs’s words and actions to meet their own agenda or their own thoughts of what Apple should be.
Sure, when Steve Jobs returned to Apple in 1997, he wanted to cut their computer lineup down to just four machines.
When he resigned from Apple in 2011, they had way, way more products than just four.
There was the MacBook Air, the 13 inch MacBook Pro, the 15 inch MacBook Pro, the 17 inch MacBook Pro, the white plastic MacBook which was only being sold to educational departments but was still pretty easy to get, the Mac mini, 21.5 inch iMac, the 27 inch iMac, and a MacPro that was already dated.
There was four different iPod models, and even though we only learned this much later, there were plans under jobs to release a cheaper, lower end iPhone and there were already lots of rumors of a smaller iPad.
So to say that Steve Jobs truly always believed that Apple should only sell four products is frankly ridiculous, especially since the market is so different these days.
I don’t think Apple would have been quite as successful if they didn’t diversify the iPad, iPhone, and Apple Watch, and I guarantee that Steve Jobs would have done the same thing. In fact we know he would have, it’s exactly what he did with the iPod.
I see the exact same thing when it comes to Steve’s comments about a stylus. When he said what he said, he was specifically talking about using a stylus as a main input on a smart phone. Not using a stylus as an artistic/drawing device on a 10+ inch screen. So I don’t think Steve Jobs would have been against the Apple Pencil.
People really, really need to learn to look at Steve Jobs’s comments and actions in context of The position that Apple was in at the time, the products that they were creating at the time, and what the market wanted at the time.
He wasn’t a stranger to changing his mind or re-adapting his strategies to meet more customers needs.
Both the iPod and Mac lineup should prove that
I don’t think you have a choice.
It seems kinda dumb to announce something half a year away.
Definitely won’t be a touchbar packing version, probably just a lower end MBP to fill in the gap between the MacBook Air and the new 14 inch MacBook Pro that starts at $2000.
So it’ll probably look similar to the new 14 inch, but with no 120 Hz, only an M2 instead of the pro/max, maybe only 2 Thunderbolt ports with no SD card slot, for somewhere around $1500.
No need to save Apple when they have so much money that they can afford to fail several times over.
But really. Apple is just throwing stuff at consumers at this point and seeing what sticks and what doesn’t.
Yeah, but it would be highly amusing to have the following engraved on an iPad:
"Nobody wants a stylus."
Steve Jobs
Just waiting on the 27 inch iMac and the new ipad pro..gonna upgrade from my 2018 ipad pro just waiting for it to come out
Not entirely sure what you’re expecting.
To start with, throughout the 2010s Apple did introduce new products. Wildly successful ones too, the Apple Watch, AirPods, the iPad.
We know they’re working on some sort of headset, but outside of that what more do you really want?
I don't think @Cosmosent is suggesting cutting off entire product lines or not to diversify their lineup. That would be insane since the iPhone has a huge market share. I'm assuming OP wants a clean up in their current offerings not a "yeah, stop iPad, iPhone, Apple Watch all together".
Jobs did restructure Apple at the time, Apple was stretched too thin in terms of focus but most importantly money and resources. The focus was chaos back into order. He was restructuring to get Apple stable and profitable and slowly expand. The company was doing no bueno, it was bad y'all.
Your'e right though, Jobs was always adapting and forward thinking. Wasn't there a whole "you don't know you need it until you see it" with Apple while Jobs was around? They were always talking about Jobs in that manner. He was just very anal about building things well (seen or unseen) not that he was not forward thinking. He definitely did introduce the iPods, iPhones, and many things after that - but the focus was on the quality of the existing lineup and making sure there were clear differences between them and I think that's what the Op is touching upon.
I don't think anyone is truly suggesting that Apple should ONLY do computers. If anyone remembers what cellphones were like before iPhones came out, it was unbearable with incremental crap updates. iPhones single handedly changed the industry and forced companies to adapt. I'm assuming that the post is not a complaint about having too much products, but that the lineups are just getting a bit cluttered and needs some clear separation and TLC.
Apple's success is locking us into their ecosystem. We can all complain about certain lineups needing focus, care, a clear direction and attention... but suggesting that an entire industry be ditched? Unless I'm mistaken, who would want that? A world without iPhones, iPads, Apple Watches? That's yeah, a no go for me.
If something was truly the future, I feel like I would get it.
I get the original iPhone.
I got the Apple Watch.
I get the major major potential of augmented and virtual reality
I don’t get a very fragile Bendy piece of plastic that gives A smart phone an extra… what… inch of usable space?
I’ll take a pair of glasses that give me unlimited space for content over the phone that’s twice as thick, half as durable and requires an extra step and A dozen compromises to use.
Other than a new Mac Pro it looks like just any other year.