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Just finally give me an external display for less than 6000 dollars please, thank you.
You can buy an Apple Pro Display XDR from B&H for $4,999 without the stand and $5,968 with the stand. That's less than $6,000.🤣
 
I know this article is really about the hardware, but boy i hope iOS 16 brings home some refreshing UI changes.
 
A colourful MacBook Air and a big Apple Silicon iMac are the most exciting to me. Apple's (as a computer company) is at their best on aspirational consumer and prosumer. That "prosumer" actually covers like 99% of people who used to need a tower so it's not meant to be demeaning. I do graphics work and a beefy iMac is actually plenty.

For anyone who *needs* something like a Mac Pro, I don't know how you haven't switched to PCs. This unreliable hardware update cadence and Apple not having any sort of reliable updates on high end software is tough. What pro software are you sure they're committed to?
 
This post is directed (mostly) to Tim Cook:

Tim, highly-recommend you read the section of Walter Isaacon's Steve Jobs bio that describes Jobs returning to Apple & making the company "focus" ONLY on specific products.

To ALL others, that section of the book is a very good read !
 
A colourful MacBook Air and a big Apple Silicon iMac are the most exciting to me. Apple's (as a computer company) is at their best on aspirational consumer and prosumer. That "prosumer" actually covers like 99% of people who used to need a tower so it's not meant to be demeaning. I do graphics work and a beefy iMac is actually plenty.

For anyone who *needs* something like a Mac Pro, I don't know how you haven't switched to PCs. This unreliable hardware update cadence and Apple not having any sort of reliable updates on high end software is tough. What pro software are you sure they're committed to?

The problem is Apple is now a Jack of ALL trades, & Master of NONE !
 
The problem is Apple is now a Jack of ALL trades, & Master of NONE !

Yeah I am finding as Apple are entering more and more markets their focus is shifting from creating the best experience for the consumer to creating the most profit for the company.

Hardware quality control, software quality and other things that just worked are slowly becoming androidy, if Apple continues down the path they are currently on I feel they will just become like any other tech company, and eventually something better will come and take their crown.

Don’t get me wrong I still love Apple products but as time is going on the ‘IT JUST WORKS’ situation just isn’t as clear cut as it was.
 
a..and the 32” new monitors?

<insert photo of a koala open mouth full of green leaves>
 
2021 was equally nice I’d say! Great desktops and laptops. Phone was updated like clockwork. Lame improvements on Watch but that’s just their strategy to give as less as possible per year unless they’re forced to deliver otherwise.
Yup. And the introduction of the 2021 iPadPro 12.9” made 2020’s model of the same over $100 cheaper and that’s what I bought. Very satisfied indeed.
 
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Oh and in regards to "budget conscious" shoppers that the iPhone SE was marketed towards... I feel like the used product market addresses this sector just fine. I don't think it's absolutely necessary. Any used Consumer Level iPhone, refurbished, used, or recycled is a great place for budget conscious shoppers. It also has the extra benefit of keeping old technology out of landfills especially IF Apple is willing to continue servicing their older products for much longer. That's just my opinion on iPhone SE, but I think a Consumer Tiered iPhone Level at the lowest tier could absolutely cover the "budget conscious" shoppers just as easily for those reasons.

The iPhone SE is a budget option for costumers who don’t want all the new features, but still want a phone that gets 5~6 years of updates. The original SE is still getting up updates, while the 6 and 5s (the “older products” at the time of its launch) stopped at iOS 12. If instead of an original SE, someone bought a 6 or 5s in 2016, their phone would have stopped receiving updates well back in 2019, while the original SE is running the latest release.

I think that the iPhone SE fills up the same place that the regular iPad does in the lineup: a budget option, with less modern features but powerful internals. With that in mind, maybe a new name would make more sense, in a way to clarify both devices, I personally think that the ”Classic” suffix, used previously on iPods, would make the job.

This would be my lineup suggestion:
ClassicConsumerPro
iPhoneCurrent iPhone SE, older design and features (iPhone 6 look, Touch ID)Current 13 and 13 mini, newer design and features, but not as advanced as the proCurrent 13 Pro and 13 Pro Max, best of the best, everything that Apple has to offer
WatchCurrent Watch SE, older design and sensors (No ECG, Series 6 design and display)Current Series 7, nothing to addMaybe the rumored rugged version, or just the high-end of the current Watch models
iPadCurrent entry-level iPad, older design and features (No 2nd generation Pencil support, home button Touch ID and original iPad Air design)Current mini and Air (drop the Air suffix), newer design, features and internals, but not as advanced as the proCurrent Pro, best of the best, similar to iPhone Pro, everything that Apple has to offer
 
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67% of the line up has already transitioned in 18 months since the announcement, so long as the remaining 3 products transition by WWDC (or are at least announced) they are pretty much on schedule for the two year transition, as some might say the two year transition ends in November 2022 (as technically the transition never actually started until November 2020), however the two year transition was announced at WWDC 2020 so either timescales can be accepted.

I believe Apple's words at WWDC2020 were something like "about 2 years" (they said the same about the Intel transition, but that was done in one) so I think you're applying spurious precision here.

Meanwhile, the only "all new" Apple Silicon Macs are the 24" iMac and the 14"/16" MBPs (which were only released a couple of months ago and are still in short supply - Apple are showing delivery in March for the 16" where I live). The Air, 13" MBP and M1 Mini may be great, but they're clearly going to be replaced with ground-up redesigns - pretty convincing rumours, esp. of the new MB Air, have been circulating since last spring. Also, we haven't had any official clue about how Apple are even going to deal with replacing the top-end 5k iMac configurations, iMac Pro and Mac Pro, where a M1 Max isn't going to cut the mustard GPU and RAM-wise (yes, it sounds like the Jade 2C/4C to the rescue, but there's no confirmation yet).

So Apple have a long way to go yet before we're back to routine annual/18-month/whatever refresh cycles.
 
Or will the larger size simply be rebranded as an iMac Pro?
The "Pro" label is irrelevant. Apple have never used it consistently - if they wanted to start now they're in a good position to say "If it's got a M1 Pro or Max processor then it will be labelled Pro" (its a couple of years since they dumped the "MacBook" so they could re-name the 13" MBP - assuming that isn't dropped when the M2 Air comes out).

The pertinent question is what the starting price of whatever replaces the 5k iMac will be (I'm sure the higher-spec options with M1 Max and 64G RAM etc. will be reassuringly expensive - moreso if there are Jade 2C/4C options). So far, they've replaced the 4k iMac, the Air and the 16" MacBook with comparably-priced products, the low-end Mini with a cheaper product, and the only substantial price-hike comes if you treat the 14" MBP as a replacement for the 4-port 13" Intel MBP (...which it really isn't).

I'm hoping they don't slap a XDR-Pro style display in it and use that to justify adding a grand or two to the price - or, if they do, I hope there's a more affordable BYOD Mac Mini alternative)... because I'm really not looking at my 5k iMac and thinking "what this needs is a better screen" - I don't plan on colour-grading any 4k video to cinematic standards in the near future and in the highly unlikely event that changes someone else can buy me a reference display.
 
I know this article is really about the hardware, but boy i hope iOS 16 brings home some refreshing UI changes.
We at Apple have heard your request, and as a result are throwing all our development efforts into adding blinking to most of the UI elements in the upcoming version of iOS. We think it'll be the most blinkingest version of iOS we've ever made. You're welcome.
 
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Looks like it’s going to be another killer hardware year.

But I also hope it’s going to a killer software year, because Apple has not been scoring as high in that regard lately. More focus on MacOS and iPadOS especially please.
 
First time we've heard that new Macs may be fall rather than spring or WWDC. The must be the Covid / chip shortage delays coming into their own.

Hope my 2013 27-inch iMac can make it that long. It's making some very disagreeable noises.
I had three 2013 27" iMacs that were really struggling; their hard drives were apparently starting to give it up. In Fall 2020 I got a new 27" (Intel) iMac to replace one of them; I was super happy I did so, since the new one was so much faster. And in Nov 2021 I got an M1 Mac Mini to replace another. That was a harder decision, as I was waiting for a newer iMac or Mini to be released; I didn't really want to spend much on either another 2020 Intel iMac or an M1 Mini, thinking something newer/better may come out any time. (The 24" iMac screen is too small for me.) I'm glad I didn't wait; the M1 Mini is also so much faster than my 2013 iMac. It'll get me through until the next Mini or large-screen iMac gets released. My family (kids) are still using a 2013 iMac, so when I upgrade to something good that hopefully comes out this year, my M1 Mini will become the family computer.
 
Things that are overrated and don’t really have a place in the real world, outside of the idea that they might be cool:
  1. DVDs that you pay to rent every time you play them at home
  2. 3D TVs
  3. Amazon puppy that follows you around
  4. Foldable phones
  5. VR being a thing
6. A TiVo Streamer that is not like a TiVo but an Android TV.
 
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Whatever comes 1st of 27-32" iMac or MacMini with Pro/Max chips, I'll bite.
Don't care that much if I get an Apple display (iMac) or buy 2 LG displays (probably) to the Mini Max.

I don’t want to wait until fall!
 
The Mini is great if you need to

- run in headless mode, eg in a server farm
- build in a device as part of an installation
- use your own external monitors

So I would think it's more suitable for "pro" use than the iMac. Apple has kept the top-end Intel devices in the product line, suggesting that they will be replaced by something in due course. The M1 Max/Pro looks plausible
It’s an Intel device but, as it’s an i5, while it may have been the top end Intel Mini, I’d guess the $899 M1 Mini beats the $1099 Intel Mini in everything but Boot Camp. The top-end mini is here now. My question is… will they go 16G for the memory in a Mini? If so, then maybe the low end M1 Pro would replace the current $1099 Mini.
 


Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history.

Upcoming-Products-2022-Feature.jpg

In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end MacBook Pro, a refreshed larger-screened iMac, a new Mac Pro, a redesigned MacBook Air, second-generation AirPods Pro, three Apple Watches (Series 8, SE, and Rugged), a low-end iPad, and new iPad Pro models.
I'd hoped the MacBook Air would launch mid-spring or earlier. It has been overdue since November.
 
The answer is nobody. Remember how there used to be people who got married at Apple Stores or would shave the Apple logo in their hair? Apple hasn’t done anything remotely worth celebrating in the past decade.
I’m store they still do, and including getting tattoos as well. :) It’s just not the kind of news that gets clicks in the same way as “Apple doomed to failure” and the like.
 
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The reason that their products had to be simplified in the mid-to-late 90s is because they had so many of the exact same thing, with no structure or purpose to so many of them. And that’s just not the case today.
There were products in the past where the same EXACT configuration had two separate prices and two separate model numbers. Maybe it’s time to do a bit of googling and show some of the new folks what a REAL messy product line looks like :)
 
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