Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Gurman: Apple Still Plans to Announce AR/VR Headset at WWDC Despite Recent Uncertainty

macsplusmacs said:
Are we talking about the iPhone pre launch here or Apple AR goggles?

Jus' Check'n.
Click to expand...

The app store didn't launch until the second version of the iPhone was out. The first two models iPhone sold nearly 30 million units.

No sales, no developers.
 
macsplusmacs said:
https://twitter.com/x/status/1451923036450574342
Click to expand...
No wireless? Nothing was wireless back then lol.

As for the rest of the criticism it was all valid reasons. FireWire. Only compatible with OSX. Small storage. Things that got fixed with later generations. Same for the first Apple Watch. It was so slow to open apps, needed an iPhone, had no always on display.

The iPhone was fast until the 3GS. If there’s anything I’ve learned is to skip first generations of a new Apple category.
 
  • Like
Reactions: TheYayAreaLiving 🎗️ and MacWiz_007
"No sales, no developers."

So glad people thought differently when the Apple 2 was launched.

Otherwise I might be doing my taxes on an HP calc this year!

46s.jpg
 
  • Like
Reactions: TheYayAreaLiving 🎗️ and richinaus
Can’t wait to buy this 10 years from now when the price is low, the technology has matured and the apps are great!
 
BGPL said:
The silver lining here, Apple unveiling this AR/VR headset is going to drive innovation in this field, even if it is half-baked. It will push Meta to put up a better product that also supports AR and not just VR, and hopefully it will cause another big name to step up. Lots of potential.
Click to expand...
Instead of pushing Meta to up its game, I hope it puts Meta out of business...
 
  • Sad
  • Love
Reactions: TheYayAreaLiving 🎗️ and prefuse07
JohnApples said:
People said this about the AirPods, Apple Watch, iPad, iPhone, iPod… (for real, go search the MR archives)

You’d think after Apple’s numerous successes that people would stop preemptively declaring products DOA or “flops”, yet here we are once again.
Click to expand...
It’s employees of competitors trying to undermine Apple, so they don’t end up a layoff casualty.
 
Can't even begin to imagine the consternation inside Apple right now, when the CEO said "ship it" after viewing a prototype device designed to demo software for a product they can't yet build. This will be Tim's legacy for sure. And not in a good way.
 
  • Like
Reactions: gleepskip
DarthBuzzard said:
The idea that Apple needs to launch an iPhone equivalent as the first product in a new industry is now a fallacy.

Apple started out getting their hands dirty with the PC industry and the many, many years it took for that industry to take off. Smartphones were an exception to all other technologies - they were the easiest engineering task of the last 50 years, and the easiest marketing challenge because you had an easier time explaining why this smart phone is better than this cellphone.

We're back to the hard stuff again. PCs were alien both from engineering and marketing perspectives. VR/AR are also alien in the same way. People cannot grasp the technologies without serious hands-on time with them, and the engineering tasks are incredibly difficult.
Click to expand...
Made an account just to say you made the most reasonable argument regarding this headset that I've ever seen anywhere. I would trust Tim Cook, the guy who Steve Jobs called upon to save Apple once, and who he chose to be CEO after him, and who got Apple to be the first 1 and 3 trillion market-cap company, and who actually has been working on the headset for 7 years now and provisioning all the teams responsible for its development, to know what the hell he's doing.
 
  • Like
  • Sad
Reactions: richinaus and prefuse07
For all Tim Cook’s accomplishments, and I think they are many, he still is missing a “Jobs” level product. He thinks this is it. I think he is terribly wrong. Hard pass on this for me.
 
  • Like
Reactions: Malarkey
The iPhone couldn`t have come out without products like the iPod coming out ahead of it, which was considered a meh product at release much like this, much more expensive than other mp3 players too. BUT it was crucial to the iPhone coming out later... With the iPod, Apple made a product that supported the road to the iPhone with sales and cumulative research and development.

IF Apple wants to release Apple Glasses, which I am sure we will love for CERTAIN (AND will sell well to the general public) They need to take the steps that lead there... Just like the iPod being Apples start of the road to the iPhone, this can be their start of a road to light wearable AR glasses that connect to the iPhone...

I don`t think Apple AR/MR goggles are gonna be an iPhone level product in regard to sales, and I dont think the expectation should be that it WILL... Expecting that Apple will be able to release light Apple eyeglasses eyewear in 2026 without having products that support that with research and development is not certain-at-all...

Also, it leaves the entire Apple platform without substantial VR/AR development since NO 3rd party VR/AR glasses are supported...
 
Last edited:
jeffg819 said:
For all Tim Cook’s accomplishments, and I think they are many, he still is missing a “Jobs” level product. He thinks this is it. I think he is terribly wrong. Hard pass on this for me.
Click to expand...
I don’t think a man who’s entire “thing” is logistics, is under the delusion that a “Jobs” level product is something that happens more than a few times a century.

I do think that launch day (whenever that actually is) +5 years is going to be an entirely different consumer tech landscape than we’ve seen in the last few decades, however. But it’s not going to be a paradigm shift from launch day.
 
senttoschool said:
VR is perpetually 10 years away from being good. Maybe in 2033.
Click to expand...
VR was good when I got my first setup 7 years ago.

I do admit that technological progress has been slower than I though it would be, and slower than Oculus was predicting.
 
Malarkey said:
I've been a consumer of VR headsets since I purchased the Oculus developer kit back around 2012. I now think headsets are the wrong approach to immersive content. Glasses-free 3D displays are the future. Being shut off from your surroundings is just not the way to go. Better would be a curved display with stereoscopic imaging. The technology is not there yet, but Looking Glass and other developers have made great strides in recent years.
Click to expand...
I have triple-wide 24" setup, with the side monitors angled at 45 degrees from the center one. A big curved 72" display with face and eye tracking for glasses-free 3D could be a viable alternative to a VR setup. The biggest issue would be the lack of focus adjustment that will be supported in future AR/VR devices.
 
  • Like
Reactions: Malarkey
itsboi said:
If I recall, AirPods were supposed to be DOA, the iPad was also memed for being a big iPhone, and the Apple Watch was not a desirable product on release. It took many years for it to be practical.
Click to expand...
I was one of those that initially poo poo’d the Apple Watch at launch. I have a phone I can tell time on. Why would I need a freaking watch? Just another device to charge and buy.

Oh how wrong I was. Apple Watch has literally saved lives. What the impact of ar will be? I don’t know. No prediction here. Im just saying. Im not gonna call something a failure without even seeing it. Like others are doing here
 
  • Like
  • Love
Reactions: TheYayAreaLiving 🎗️, itsboi and macsplusmacs
Apple was assured they were the hippie company, at least compared to Microsoft. But Apple is conforming us into machines, first with their advanced microprocessors:

And now with Augmented Reality:

Fairytales and fables could never have sprouted from vision clouded in data. Later, the truth will be replaced by someone's data.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back