It’s about doing an AW that’s more feature packed and premium all around and doubling down on product segmentation for the entire AW line.$999 sounds steep for a starting price.
Titanium starts at $799 I believe so I do wonder what these "higher-end materials" will be.
Consumers were not readily willing to shell out extra for AW Edition as they don’t actually have better internals or more features over the standard AW.
So this is Apple second attempt at getting the average AW buyer to spend way more than just $399.
Apple already does this for the iPhone line with the Pro models. So now the same strategy will be put to use on the AW line.
AW Sport = More features, more premium materials and better specs at a markedly higher price.
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