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Gurman: iPhone SE 4 Coming 'By Next Week,' Other Announcements Starting Tomorrow

Meanwhile, the shipping dates for 256 GB SE3 models are slipping into March for Midnight and Red and into April for Starlight. It’s clear there is a new SE coming, but to unveil one now right at the tail end of Chinese Lunar New Year celebrations and the Valentine’s Day shopping period would be odd within the 14-day return window. There is a reason Apple rarely releases new products in February.
 
These rumours are all over the place. They need to bring back the annual spring event and keep it at roughly the same time every year.
 
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JCCL said:
Just speculating. Like pretty much everyone else, without any solid info.
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Probably we will never know for sure. Apple has hundreds of thousands of employees and many receive information on new products some weeks in advance as part of their job (marketing, logistics, retail, IT, etc). If a new iPhone is coming this week, tens of thousand of people within Apple already have this information so someone giving a "tip" to Gruman is entirely possible.
 
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Who is this Gurman person? Seems like a lot of store is put in their crystal ball gazing. No, seriously, I've no idea who they are.
 
orbital~debris said:
I don't follow what you mean in terms of the 14-day return window – could you clarify, please?
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Chinese Lunar New Year and Valentine’s Day are typically the two biggest consumer spending events after the holiday shopping season. Imagine buying an SE3 during that period only for the SE4 to be unveiled in time for you to return it and order the latest model. It would create some logistical headaches not only for Apple corporate sales but for other resellers and retailers as well.

Cutting down supply ahead of time and pushing shipping dates well into next month is one way to prevent that, as a cancelled SE3 order is much easier to deal with than a returned order that is no longer sealed new-in-box. But it would still be unlike Apple to release a new generation of product in February. In the past 11 years, the last 3 times Apple released a new product for sale in February, there was no immediate predecessor to risk a rush of returns of the last-gen model from the aforementioned consumer spending events. In 2018 the 1st-gen HomePod went on sale in Feb., in 2023 the 2nd-gen HomePod went on sale in Feb. after the 1st-gen was discontinued in 2021, and last February Apple Vision Pro went on sale. None of those products replaced another one that Apple was marketing at the time, but the SE4 will be a much-improved immediate successor to the SE3.
 
Lamborrari said:
Chinese Lunar New Year and Valentine’s Day are typically the two biggest consumer spending events after the holiday shopping season. Imagine buying an SE3 during that period only for the SE4 to be unveiled in time for you to return it and order the latest model. It would create some logistical headaches not only for Apple corporate sales but for other resellers and retailers as well.

Cutting down supply ahead of time and pushing shipping dates well into next month is one way to prevent that, as a cancelled SE3 order is much easier to deal with than a returned order that is no longer sealed new-in-box. But it would still be unlike Apple to release a new generation of product in February. In the past 11 years, the last 3 times Apple released a new product for sale in February, there was no immediate predecessor to risk a rush of returns of the last-gen model from the aforementioned consumer spending events. In 2018 the 1st-gen HomePod went on sale in Feb., in 2023 the 2nd-gen HomePod went on sale in Feb. after the 1st-gen was discontinued in 2021, and last February Apple Vision Pro went on sale. None of those products replaced another one that Apple was marketing at the time, but the SE4 will be a much-improved immediate successor to the SE3.
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Ah yes, I see what you're getting at. Thanks for taking the time to explain!
 
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all i care about is getting the macbook air m4 annouced!

i think it will be the first week of march though...
 
Poor old Marc is getting a lot of stick but I don’t see anyone else out there with more accurate predictions. IMO speculation is better than silence.
 
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Gurman: Blah, blah, blah de blah blahhhhhhhh

Please stop giving him headlines.
 
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anshuvorty said:
Is it this news about a new Apple Health Study??

www.apple.com

New holistic Apple Health Study launches today in the Research app

Today, Apple introduced the Apple Health Study, which aims to further understand how technology can play a role in improving health and wellbeing.
www.apple.com

It was released just now.
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I wonder if they'll ever genuinely study if humans would be better off without an dopamine slot machine (iPhone) in their pocket?

In an alternate reality, I could have seen some e-ink devices and much smaller and more optimized form factors running things more akin to watchOS that were truly geared towards being tools that best suit the human user of the device.

Instead everything we have is actually working backwards from keeping you addicted and "engaged"
 
Aeronauts said:
These rumours are all over the place. They need to bring back the annual spring event and keep it at roughly the same time every year.
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The SE has always just been a press release. They don't want to bring that much attention to it.
 
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