Gurman: No Apple Event Planned for Upcoming iPads and Macs

[MacRumors]

Apple does not plan to hold a traditional event to unveil new iPads and Macs, according to Bloomberg's Mark Gurman. Instead, he said Apple plans to announce the products on its website with a "series of online videos and marketing campaigns."

If this plan is accurate, we can expect the new products to be announced with press releases on the Apple Newsroom website.

Gurman expects Apple to announce the following products:

• Two new iPad Pro models with the M3 chip and OLED displays
• A new Magic Keyboard for the iPad Pro
• Two new iPad Air models, including a first-ever 12.9-inch model
• At least one new Apple Pencil
• New 13-inch and 15-inch MacBook Air models with the M3 chip

The new iPad Pro models are expected to be thinner, and they are rumored to be equipped with a landscape-oriented front camera like the iPad 10.

March or April are also common months for Apple to release a new iPhone color, and new colors for iPhone cases and Apple Watch bands.

In terms of timing, Gurman said that Apple is planning to release a "special version" of iOS 17.4 with support for the new hardware at the end of March, leading him to expect the devices to "arrive sometime in March or April." Presumably, there would also be special iPadOS 17.4 and macOS 14.4 versions preinstalled on the new iPads and Macs.

iOS 17.4 includes major changes to the App Store and more in the EU, as a result of the Digital Markets Act. Apple has until March 6 to comply with the Digital Markets Act, in order to avoid fines, so the common belief has been that iOS 17.4 will likely be released by then. The special version would follow later in the month.

Article Link: Gurman: No Apple Event Planned for Upcoming iPads and Macs

 

[krspkbl]

good. we don't need a whole song and dance. they are just revision updates. plus apple events are so dull these days the less the better.

still lookin forward to my 15" M3 Air.

 

[Jpcope]

With the new release of OLEDs for iPad pros this is surprising

 

[iPadified]

Prerecorded anyway. They can start tomorrow.

 

[PsykX]

Which means they won't reveal anything major.

No larger iMac.
No M3 Ultra, so no Mac Studio and no Mac Pro.

 

[CheffyDude]

Good! The whole pre-recorded "Life Changing Event"'s are old and boring.

 

[Kylo83]

The new iPad Pros are just gonna have oled wow nothing groundbreaking, the iPad is still an iPad that doesn’t do much more than a phone I want software to get better

 

[krspkbl]

The new iPad Pros are just gonna have oled wow nothing groundbreaking, the iPad is still an iPad that doesn’t do much more than a phone I want software to get better

It doesn't need an event and I do want the OS to be improved but OLED is a huge update for the iPad. Might actually buy one again. The LED on my old Pro sucks and MiniLED is awful.

 

[Kylo83]

It doesn't need an event and I do want the OS to be improved but OLED is a huge update for the iPad. Might actually buy one again. The LED on my old Pro sucks and MiniLED is awful.

Mini led is fine, never had an issue and no problems with burn in

 

[MayaUser]

so again this shows oled will be just an normal oled for the ipad air and ipar air max
the ipad pro will stay with micro-led

 

[rickster2kuk]

The LED on the Pro is still great even 5 years on. The OLED advantage for me (aside from media) is the power saving.

 

[bradman83]

No larger iMac.
No M3 Ultra, so no Mac Studio and no Mac Pro.

Apple has said there is not going to be a larger iMac.

The Ultra and corresponding Studio and Pro models will likely debut at WWDC in June as it did last year.

 

[johntw]

I guess they’ll share product specific videos where necessary (new iPad Pros) but just do basic spec bumps for the MacBook Air and Mac mini.

I really think they’ll want to push the iPad Pro improvements: new thinner and lighter design, better webcam placement, enhanced speaker design, all new accessories that add value to the device.

 

[Killerbob]

I would believe this, EXCEPT it comes from Gurman, who is entirely full of ****. He doesn’t know anything, he guesses a lot, and like they say “Even a blind hen finds a kernel of grain occasionally.”

Why MacRumors keep giving this guy any credit is beyond me.

 

[EugW]

I’ve been waiting years for the OLED iPad Pro 11”+ model with landscape camera… and I might wait a bit longer for the Back-To-School promotion too. Hopefully release in April and promotion in June.

And it’s good to see the movement to product specific videos.

 

[rappr]

Good… the videos they’ve been putting out have been better than the live keynotes

 

[ThatsMeRight]

I seem to be in the minority when reading the other comments, but I would have preferred an event. Not because it's necessary, but because I like it. I like the build up to the event when the first invitations go out, the livestream and live blogs during the event, the hands-on videos afterwards, etc.

iPads haven't been updated since 2022, so some love for them from Apple would have been nice, haha.

 

[ericg301]

I would believe this, EXCEPT it comes from German, who is entirely full of ****. He doesn’t know anything, he guesses a lot, and like they say “Even a blind hen finds a kernel of grain occasionally.”

Why MacRumors keep giving this guy any credit is beyond me.

Gurman?

 

[Woochoo]

Good! The whole pre-recorded "Life Changing Event"'s are old and boring.

Old already? It started only 3.5 years ago. I find them way more entertaining than having a dude in front of a giant screen that stops talking every phrase waiting for public to cheer over every little thing. Better audio quality, more concise, and Craig’s memes

 

[Sippincider]

Apple, you do have that Steve Jobs Theater.

Give yourselves a reason to use it.

 

[JohnRckr]

Must be quite minor and underwhelming update.. Which is strange considering the OLED iPads

 

[satpalram]

Guys… why aren’t you talking about the New Pencil?!

 

[Apple Mac Daz]

Highly doubt that Apple will want to show off OLED on a iPad

 

[H.E. Pennypacker]

Would anyone else find it useful if iPad Pro had a Mac OS option to be more of a “pro” device. I guess I just don’t see why they use then pro terminology since it really does everything else every other iPad does. Or am I missing something?

 

[The Chosen One]

Well I'm guessing that still means (assuming the rumour is true) that a prerecorded video is possible right?

Which also seems the right way to handle this. There's some big changes and products which require some highlighting and advertising but a massive event for a 'short bit' is not needed either.