Gurman on 2018 iPhone Names: iPhone Xs, iPhone Xs Max, and Possibly iPhone Xr

Discussion in ' News Discussion' started by MacRumors, Sep 10, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Just two days before Apple is expected to unveil new iPhones at Steve Jobs Theater, Bloomberg's Mark Gurman has outlined the potential names of the devices, along with his other expectations for the media event.


    Gurman believes Apple will introduce three new iPhones, as widely rumored, including a 5.8-inch model named "iPhone Xs," a larger 6.5-inch model named "iPhone Xs Max," and a lower-priced 6.1-inch model that Apple has considered naming "iPhone Xr," according to his sources familiar with the company's plans.

    Those three names have already surfaced in various reports over the past few weeks, and now that they've been corroborated by Gurman, who has a very reliable track record, there is an especially good chance they are accurate.

    Apple has used "s" branding for several iPhone models over the years, including the iPhone 4s, iPhone 5s, and iPhone 6s, which were iterative versions of the iPhone 4, iPhone 5, and iPhone 6 respectively. iPhone Xs would keep with this trend, as the device is expected to closely resemble the iPhone X.

    Gurman doesn't specify why Apple will apparently ditch its "Plus" branding for its largest iPhone, although "Max" certainly sounds fresher, and emphasizes that the 6.5-inch model would easily be Apple's largest iPhone ever.

    Meanwhile, some Twitter users have speculated that "Xr" could be short for "X Reality," a mix of augmented reality and virtual reality, but it could also be short for something as simple as "regular"--we may never find out. Other speculated names for the 6.1-inch model include "iPhone Xc," à la iPhone 5c, and "iPhone 9."

    Apple has routinely expressed a "profound interest" in augmented reality in particular, but it seems unlikely the company would emphasize the technology in the 6.1-inch iPhone, especially if it has only a single-lens rear camera.

    Gurman also expects the 6.1-inch model to have an LCD screen, rather than an OLED display; an aluminum frame, instead of stainless steel edges; and a wider range of color options, with some reports mentioning blue, red, and orange. Like the current iPhone X, it should have a notched display and Face ID.

    Many analysts expect the iPhone Xs to be priced from $899, with the iPhone Xs Max starting at $999 and the iPhone Xr priced anywhere from $699 to $849 in the United States. These would be the prices for the base models with 64GB of storage, with configurations up to 512GB expected to be available.

    Last year, the iPhone X was released November 3, six weeks after the iPhone 8 and iPhone 8 Plus launched. This year, Gurman expects all three new iPhones to be available for purchase much closer to their announcement date, but he cautions that the 6.1-inch model could be available in limited quantities initially.

    Apple may elect to delay availability of the 6.1-inch model entirely, according to some analysts, including JP Morgan's Rod Hall:
    Beyond the iPhone, Gurman expects the Apple Watch Series 4 lineup to be unveiled Wednesday. These models will likely have larger displays, as seen in a marketing image leaked by 9to5Mac's Guilherme Rambo and Zac Hall. The website also leaked a marketing image for the so-called iPhone Xs and iPhone Xs Max.



    Gurman concludes his report with a list of other products in Apple's pipeline for release by the end of this year, including its long-awaited AirPower charging mat, a lower-cost notebook to succeed the MacBook Air, two new iPad Pro models with Face ID, and a so-called "pro-focused" upgrade to the Mac mini.

    Our guess is that AirPower availability may finally be confirmed at Wednesday's event, alongside a new pair of AirPods with "Hey Siri" support, while new Macs and iPad Pro models with Face ID could be enough for an October event.

    Many of these details have been rumored numerous times leading up to September, so fortunately there is just over 48 hours to go until the real deal. MacRumors will be providing live coverage of Apple's event from Steve Jobs Theater on Wednesday, starting around 8:15 a.m. Pacific Time.

    Article Link: Gurman on 2018 iPhone Names: iPhone Xs, iPhone Xs Max, and Possibly iPhone Xr
  2. macmanmass, Sep 10, 2018
    Last edited: Sep 10, 2018

    macmanmass macrumors member


    Jun 16, 2009
    Ugh....iPhone Xs Max...... Just another dumb mistake made by Timmy.....I miss Steve.

    Whats next the iPhone XXX? The iPhone for Adults Only ;)
  3. asdavis10 macrumors 6502


    Feb 3, 2008
    Gurman is talking out of his r(ear). If he has "sources" that fed him that bit of info, he needs to evaluate where he is getting his intel. No chance Apple uses "Xr".
  4. Bustycat macrumors regular


    Jan 21, 2015
    Kaohsiung, Taiwan
    So we had iPhone Eh-kuh-soo-see and now we have iPhone Eh-kuh-soo-ahhh, with iPhone Eh-kuh-soo-eh-soo and iPhone Eh-kuh-soo-eh-soo Mah-kuh-soo?
  5. gsurf123 macrumors regular

    Jun 1, 2017
    How is this worthy of being reported. Gurman brings nothing to the table other than a way to get himself published across the internet. He like plenty of others are just speculating. All these articles include references to "tight supplies" of which they have no idea what reality is.
  6. Elian_Gonzalez macrumors member


    Mar 17, 2016
  7. L-Viz macrumors 6502


    Apr 28, 2017
    What about all the people, who use the current SE just for its size?

    I don't want anything bigger than my current SE. Is it so hard to understand for Apple?

    All the Apps that I have work wonderful on this 4 inch display, yes it is not as convenient to use safari on it, compared to a bigger phone, but THAT'S IT! Despite the worse "web browsing experience", the small form factor is SO MUCH BETTER in many other ways.

    Apple, why don't You give Your customers a real choice? Where is that 4-inch-iPhone X?
  8. FrankieTDouglas macrumors 65816

    Mar 10, 2005
    Is John Sculley back?

    All i can think of is Pepsi Max.
  9. blairh macrumors 68040


    Dec 11, 2007
    XS Max and Xr are comically bad names, which is why Apple will never use them.
  10. k2k koos macrumors 6502a

    k2k koos

    Jan 21, 2003
    Somewhere between yesterday and tomorrow
    The 'Gather Around' theme around this keynote, could it be hinting to round edges, the round shape of the homepod and other Siri based assistants, new round Apple Watches?
  11. PlainviewUVGF macrumors 6502a


    Oct 4, 2013
    If true, Apple is on a roll with terrible product names. Calling the iPhone X "Ten," was the beginning of poor product naming. Then it was Apple Home.
  12. cube macrumors P6

    May 10, 2004
  13. chromite macrumors regular

    Jul 6, 2013
    It’s been 7 years. How much time has to pass before his name stops being invoked?
  14. iapplelove macrumors 601


    Nov 22, 2011
    East Coast USA
    I miss when things were more simple. It was just iPhone white or black lol
  15. Andres Cantu macrumors 68030

    Andres Cantu

    May 31, 2015
    Rio Grande Valley in South Texas
    Get ready for the pirate jokes: iPhone Ten Arggg!
  16. Eduardo1971 macrumors 65816


    Jun 16, 2006
    Lost Angeles, Ca. usa
    Wait, any info on updated iMac’s?

    So October it is (which I hope is true).
  17. house13um macrumors newbie

    Aug 9, 2015
    I hate these names to no end. Please let this not be true...
  18. dizastor macrumors 6502a


    Dec 27, 2001
    Los Angeles
    iPhone X Professional Enterprise Edition 2018

    They should just let Microsoft take over naming the devices
  19. cube macrumors P6

    May 10, 2004
  20. bigchief macrumors 6502a

    Feb 26, 2009
    I wonder when the Apple watch series 4 will be available for sell?
  21. recoil80 macrumors 68020

    Jul 16, 2014
    I think the name will be XS, XS Plus and XC
    I don't love them, but find them to be way better than Xr and X Max
  22. ralpa macrumors member


    Sep 8, 2015
    Since when people care about the names of the iPhone more than new functions?
  23. ericg301 macrumors 65816

    Jun 15, 2010
    No. It’s referencing their new HQ. nothing more. Nothing less
  24. fumi2014 macrumors regular

    May 21, 2014
    Everyone I know calls the the iPhone X, "the iPhone EX" as in the letter not the Roman numeral. Are they really now going to have people calling it "the iPhone Ex-Cess-Max".

    Please no.

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