Gurman on 2018 iPhone Names: iPhone Xs, iPhone Xs Max, and Possibly iPhone Xr

[DotCom2]

The 'Gather Around' theme around this keynote, could it be hinting to round edges, the round shape of the homepod and other Siri based assistants, new round Apple Watches?

The Steve Jobs theater where it's at is round.

 

[WiseAJ]

Is his the source the other guy that made up these names for media attention? Changing Plus to Max and the “r” doesn’t make Apple Sense. They haven’t used either in the past on any product line. Now the report of the Xc yesterday does. They have history with that letter/naming scheme.

 

[stevet]

How is this worthy of being reported. Gurman brings nothing to the table other than a way to get himself published across the internet. He like plenty of others are just speculating. All these articles include references to "tight supplies" of which they have no idea what reality is.

I agree with you on the details of the names, but the meat of his reporting is usually pretty spot on.

 

[bluespark]

A “Max” in the name wouldn’t keep me from buying it, but it would make me embarrassed to do so.

 

[Logic368]

They should have just stuck with iPhone Tennis and iPhone Tenor...

 

[nviz22]

What about all the people, who use the current SE just for its size?

I don't want anything bigger than my current SE. Is it so hard to understand for Apple?

All the Apps that I have work wonderful on this 4 inch display, yes it is not as convenient to use safari on it, compared to a bigger phone, but THAT'S IT! Despite the worse "web browsing experience", the small form factor is SO MUCH BETTER in many other ways.


Apple, why don't You give Your customers a real choice? Where is that 4-inch-iPhone X?

I could see an iPhone SE successor in 2019. It's a shame that they abandoned their plans for this year. Though it would be a nice pleasant surprise if there is a 4th iPhone Wednesday.

 

[jclardy]

If we are just going for random letters now, how about iPhone XP

 

[Tiger8]

Xr? Regular? Seriously?

I don't like either name (Xr or Xc). 5c was for color, people mocked it as cheap

There's nothing cheap about a $699 phone

 

[EVGabe]

"iPhone Xs" is kind of cringeworthy to be honest. I'll stick to my Huawei P20 Pro, unless this new iPhone is substantially better, which I kind of doubt.

 

[iReality85]

These names are just terrible. Sorry, but they are.

 

[cube]

Since when people care about the names of the iPhone more than new functions?

Since people don't care about buying an iPhone?

 

[Spizike9]

Everyone I know calls the the iPhone X, "the iPhone EX" as in the letter not the Roman numeral. Are they really now going to have people calling it "the iPhone Ex-Cess-Max".

Please no.

This right here.

 

[Heineken]

XR as in extra retarded?

 

[Lesser Evets]

If true, Apple is on a roll with terrible product names. Calling the iPhone X "Ten," was the beginning of poor product naming. Then it was Apple Home.

Does that make the new phone the “ten s”? Tennis anyone??

 

[BODYBUILDERPAUL]

What about all the people, who use the current SE just for its size?

I don't want anything bigger than my current SE. Is it so hard to understand for Apple?

All the Apps that I have work wonderful on this 4 inch display, yes it is not as convenient to use safari on it, compared to a bigger phone, but THAT'S IT! Despite the worse "web browsing experience", the small form factor is SO MUCH BETTER in many other ways.


Apple, why don't You give Your customers a real choice? Where is that 4-inch-iPhone X?

Don't worry. Apple knows the success / market for the SE. I have a feeling that we may see a new SE 'X' style next year. Maybe a 5" or 4.7 in the size of the SE or smaller. Let's see but yeah, strange how 5.8 will be the new smaller - I have the X and it's HUGE!!!!!!!
Plus you have to take into consideration markets - for sure the USA like HUGE TVs, big meals, big waistlines and big phones BUT I go over to Paris every weekend and I've lost count the amount of people using the SE over there. There's a degree of chic to the smaller phone size that the huge phones can't compete on.

 

[MrGimper]

So, basically, no-one has a clue what they're going to be called.

 

[iReality85]

Apple should have just done away with numerals, numbers, and letters starting with this year's models.

It ends up being a mouthful of garbled gibberish, which is what we're now seeing.

"iPhone" and "iPhone Pro" are perfectly fine.

 

[BODYBUILDERPAUL]

A “Max” in the name wouldn’t keep me from buying it, but it would make me embarrassed to do so.

But PLUS was a truly awful name. It was used in fashion for 'larger' sized clothes!

 

[NetMage]

iPhone Pro makes no sense.

 

[MacDawg]

I bought my iPhone X in November
Don't think I have ever had to invoke the name of my phone once

 

[iReality85]

iPhone Pro makes no sense.

Mac Pro, iMac Pro, MacBook Pro, iPad Pro.

No, doesn't make any sense at all.

 

[now i see it]

Gurman is an extension of Apple's marketing machine and he's on the "in list" at Apple. Was he not one of the trusted sycophants that was invited to the exclusive mMacPro powwow?

Whatever "rumors" Gurman puts out about Apple, are fed directly to him by Apple with their blessing. This is just an Apple marketing ploy designed to whip up the hype.

 

[krause734]

The naming has gotten out of hand. How about just using the year to describe it?
iPhone (2018)
iPhone Plus (2018)
iPhone C (2018)

 

[max.ine]

I love iPhones, but I kind of hope these names are real just because of how comedically bad they are.

 

[wigby]

It’s been 7 years. How much time has to pass before his name stops being invoked?

It's not about how long it has been since Steve died. It's about how long the people invoking his name will themselves live.

 

[kemal]

Xr. Suppose the "r" is for "really Cheap."

And if you don't call it Xs now, you can't call it "High Xs" next year.