Gurman on 2018 iPhone Names: iPhone Xs, iPhone Xs Max, and Possibly iPhone Xr

[hybroid]

Xr? Regular? Seriously?

I don't like either name (Xr or Xc). 5c was for color, people mocked it as cheap

There's nothing cheap about a $699 phone

It was a tiny screen plastic cheap phone regardless of price.

 

[redheeler]

Yesterday the 2018 iPhone was called iPhone XS Plus, today it's called iPhone Xs Max. Wednesday can't come soon enough...

 

[matthew23]

I think they should leave the "X" naming to last years iPhone which was initially thought to be an "anniversary-edition" phone for 10 years. They should name the new phones iPhone 10s, 10s Plus and 10(whatever they choose for the cheaper 6.1 version)....

Then, next year they can go with 11, 11 Plus, etc....

 

[justperry]

Xr. Suppose the "r" is for "really Cheap."

And if you don't call it Xs now, you can't call it "High Xs" next year.

Nope, next year iPhone will be called "iPhone Xrc.

I think they should leave the "X" naming to last years iPhone which was initially thought to be an "anniversary-edition" phone for 10 years. They should name the new phones iPhone 10s, 10s Plus and 10(whatever they choose for the cheaper 6.1 version)....

Then, next year they can go with 11, 11 Plus, etc....

Can't do, last year iPhone was the 10, as in roman X.

 

[Baymowe335]

Ugh....iPhone Xs Max...... Just another dumb mistake made by Timmy.....I miss Steve.

Do you miss 4 inch screens and the $700B less in market cap too?

Jobs was great, but Cook is doing fantastically well for Apple.

Besides, these names are RUMORED and Cook likely doesn’t personally name the phones. He more likely relies on his team to market the product and trusts their recommendation.

 

[Gasu E.]

Actual consumers really don't care how many X's, S's, R's, or numbers are attached to the end of the name.

 

[Rogifan]

iPhone Xr? I think Apple is just messing with Gurman now.

 

[shyam09]

Come on Gurman.

LCD - iPhone Xr

2nd Gen X - iPhone Xs

6.5" iPhone - iPhone Xt

smh ...

 

[Rogifan]

Gurman is an extension of Apple's marketing machine and he's on the "in list" at Apple. Was he not one of the trusted sycophants that was invited to the exclusive mMacPro powwow?

Whatever "rumors" Gurman puts out about Apple, are fed directly to him by Apple with their blessing. This is just an Apple marketing ploy designed to whip up the hype.

No he was not invited to Apple’s Mac roundtables. And no Apple is not feeding him stuff. Apple doesn’t need to generate hype and the people that work on these products want the element of surprise not everything known before hand. It’s possible some rogue employee or 3rd party is leaking to him but no way this is coming from high up in Apple corporate. That’s a dumb as when people claim Apple intentionally restricts supply as a way to increase demand.

 

[bluecoast]

I’d be really surprised if the pricing is anything different than the 8.

I think that this will be the ‘rabbit out of the hat’ moment ie ‘we’ve bought many of the enhancements found in the X but at then same price as the 8!’

Anything more and too many people will pass.

Finally, $699 will leave a pricing gap for the 256GB to remain at $849.

For that reason, I doubt that the XS is going to move from $999.

 

[eroslws]

Alright so Xr is fine in my book, but only because it will decrease the SEO of mixed reality devices. Worst fad since the 3D TV.

 

[Rogifan]

I agree with you on the details of the names, but the meat of his reporting is usually pretty spot on.

I’d disagree actually. Most of his reporting now is full of filler. He might be good at reporting something specifically told to him but he’s not very good at providing context or understanding broader meaning. People like John Gruber, Rene Ritchie, Jason Snell are much better at that.

 

[fumi2014]

My sources, people close to the supply chain and those familiar with the situation have told me that in the next 48 hours, all will become clear.

You heard it here first.

 

[oliversl]

This is the most stupd price line up, I blame Jony Ive and his jewelry

 

[bluecoast]

These names are just terrible. Sorry, but they are.

I wish/I hope that the LCD iPhone is just called ‘iphone’ ie like the iPad is.

But maybe that’ll come next year.

This year is more about eking out the ‘special edition’ that is the X design and bringing the X’s features to a cheaper phone.

I wouldn’t be surprised if next year we go back to their being just two new September phones which will likely be made of less premium materials than the X (and they won’t have 3D Touch and this apple will be able to source the OLED displays from multiple vendors, hence the phones will be cheaper).

And then with the March after being reserved for whatever is the ‘budget’ phone.

 

[Scottsoapbox]

One thing going for max is that it does better fit biggest, while plus previously mean bigger.

 

[PickUrPoison]

If Gurman had any decent sources at Apple, would he still be guessing about iPhone names two days before their release?

 

[eroslws]

I wish/I hope that the LCD iPhone is just called ‘iphone’ ie like the iPad is.

But maybe that’ll come next year.

This year is more about eking out the ‘special edition’ that is the X design and bringing the X’s features to a cheaper phone.

I wouldn’t be surprised if next year we go back to their being just two new September phones which will likely be made of less premium materials than the X (and they won’t have 3D Touch and this apple will be able to source the OLED displays from multiple vendors, hence the phones will be cheaper).

And then with the March after being reserved for whatever is the ‘budget’ phone.

Not gonna happen until Samsung stops calling their Galaxy phones by number or people stop buying new phones every two years, the latter of which will happen if it hasn't already. The numbered version continues to drive sales and is likely the reason this weird naming scheme exists. There isn't even a functional reason to upgrade an iPhone 7, it runs iOS 12 flawlessly. As much as I would love a simple iPhone/iPhone Pro name, there's also this marketing issue.

 

[macpanzer]

iPhone Xkr and Xj (UK-only models, with the charging port on the other side)

 

[imronburgundy]

XS Max and Xr are comically bad names, which is why Apple will never use them.

Anyone around when the "iPad" name was introduced? The whole world joked at that name, yet here we are, even so much as to call Microsoft's Surfacebooks "iPads".

 

[Zachari]

Actual consumers really don't care how many X's, S's, R's, or numbers are attached to the end of the name.

"Hold up, let me grab my iPhone XS Max...." that is pretentious AF.

 

[nordique]

Mac Pro, iMac Pro, MacBook Pro, iPad Pro.

No, doesn't make any sense at all.

It’s a fair point from an apple naming convention. There was no iPad 5s or MacBook 6

 

[jonnysods]

I wonder when the Apple watch series 4 will be available for sell?

I reckon this Friday or next Friday. Build the hype.

 

[Westside guy]

iPhone Winken, iPhone Blinken, iPhone Nod.

...or perhaps iPhone Tinkers, iPhone Evers, iPhone Chance.

 

[Black Magic]

I think they should leave the "X" naming to last years iPhone which was initially thought to be an "anniversary-edition" phone for 10 years. They should name the new phones iPhone 10s, 10s Plus and 10(whatever they choose for the cheaper 6.1 version)....

Then, next year they can go with 11, 11 Plus, etc....

While I agree with your comment, X looks so much sexier in marketing material and lines up with other product names like OSX.