Well, they do sell roughly 20 million a year, so, there’s ENOUGH people happy with it to make it a profitable thing for Apple to keep doing. The majority of folks buying computing devices DON’T want Macs, and that’s fine.
They CAN sell “fastest Macs we’ve ever made”, though. We know this because… that’s actually how they sell them.

No one cares when the computer is plugged?? Fan noise?? And, whatever Apple releases will be the fastest possible way to run macOS and macOS apps, whether someone likes it or not.
Faster renders, yes, the M1 systems will be faster, just like I said.

The ones two years later will be faster and the ones two years after that will be faster still. I can almost guarantee you ALL of them will be slower than Intel in specific benchmarks. And, it doesn’t matter. If a user needs FCP and macOS, they REALLY don’t have a choice. They’ll get a M1 Mac Pro that performs two times better or more that also runs quieter and cooler, and they’ll just have to deal with it.