Many things are considered beautiful now that were seen as ugly before. That's because people don't like what's good, they like what they are used to. Of course, something truly awful will never become beautiful through the passage of time - it may merely become palatable. Great design, however, frequently looks odd and even ugly at first but then, as people begin to understand it, they come to love it. Something ugly becomes beautiful.
Apple has a right to "impose" what it thinks of as beautiful because they make the damn things! It's up to them to figure out what they think is wonderful and then to try to convince us they are right. They're very good at this because, frankly, they often are right. I certainly don't agree with all of Apple's design choices. I think the iPod nano has been on the decline since the first generation which was gorgeous and the Shuffle was never a great design as far as I'm concerned. The iPhone 3G and 3Gs are, in my opinion, OK but not wonderful looking devices and not nearly as beautiful as the original. The 4/4s is among the most beautiful designs in a mass produced item in history if you ask me and the new iPhone design looks to be shaping up to be a worthy successor. /QUOTE]
That's where you are wrong, true beauty is percieved immediatly, and does not require a getting used to periode. And if it does, thats not the point in the case of the new iPhone, because it's not a radical change. Besides, you look at the world in a very naive way dude. The reason why Apple "decides" what is beautiful is their popularity and their cult followers, not because Apple has some divine knowledge. If any other less popular compony had made the iPhone 4 design, it wouldn't had sold that much and it wouln't be considered beautiful.
To sum up, if a big majority likes the design at first sight, then it truely is beautiful. If that perception is only achieved by popularity and conformity, then it's not. So now with this new iPhone, the majority don't really like it (ofcourse the fanboys like yourself do, like always) and at the same time, it's not a radical change, it will never be truely beautiful. Doesn't mean ofcourse it can't be populair and sold in huge numbers, but that's just conformity, achieved by the marketing strategy of Apple (elitism).