They don't want to understand it. They're afraid if they do it will nullify or dismiss their rants.
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Hands-On With Apple's $4999 Pro Display XDR and $999 Stand
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They don't want to understand it. They're afraid if they do it will nullify or dismiss their rants.
a lot of audio engineers spend such money on audio monitors tho
Even my Focal Twins weren't much cheaper.
This monitor is exactly that - a monitor. it's not simply a display.
I suspect that a lot of stands, VESA adapters and wheels will be thrown in as "deal sweeteners" for businesses placing substantial orders, so that the procurement officers of the world can justify their existence. It is interesting to note that the MP order page is encouraging businesses to register for better pricing - not something that Apple has done before, whereas 'sky high retail price, 30% discount at the drop of a hat, trebles all round if you don't haggle' is a fairly common business practice elsewhere.
PS: Dang! I better stop checking the prices of Mac Pros and high-end PC workstations for the sake of these debates... I'm now getting served ads for Rolls Royce dealers...
You're right. I don't. The price point is ridiculous, especially for the stand.
I suspect that a lot of stands, VESA adapters and wheels will be thrown in as "deal sweeteners" for businesses placing substantial orders, so that the procurement officers of the world can justify their existence. It is interesting to note that the MP order page is encouraging businesses to register for better pricing - not something that Apple has done before, whereas 'sky high retail price, 30% discount at the drop of a hat, trebles all round if you don't haggle' is a fairly common business practice elsewhere.
PS: Dang! I better stop checking the prices of Mac Pros and high-end PC workstations for the sake of these debates... I'm now getting served ads for Rolls Royce dealers...
The stands and mounts won’t be “thrown in”, but they might be heavily discounted, although, small businesses are looking at an 8% discount, possibly a bit more, while mid-size is looking at 12%-16%, depending on their purchasing volume. Larger companies are going to settle in at 18%-22%...no one is getting an instant 30%. Most of that will be paid for with “marketing” dollars.
Professionals do, you can't do work for Major Studios without the Certification, if you are looking for an alternative to a $30k monitor from Sony or Flanders that are the only ones currently certified you care.
I suspect that a lot of stands, VESA adapters and wheels will be thrown in as "deal sweeteners" for businesses placing substantial orders, so that the procurement officers of the world can justify their existence. It is interesting to note that the MP order page is encouraging businesses to register for better pricing - not something that Apple has done before, whereas 'sky high retail price, 30% discount at the drop of a hat, trebles all round if you don't haggle' is a fairly common business practice elsewhere.
PS: Dang! I better stop checking the prices of Mac Pros and high-end PC workstations for the sake of these debates... I'm now getting served ads for Rolls Royce dealers...
Don’t your content blockers or Reader View hide them?
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I don’t think I understood your post. The $1,000 stand earns the monitor some sort of certification?
The price point for the XDR Display is not ridiculous, considering the technology in it compared to a $30K broadcast reference monitor from Canon, Sony or Flanders. The stand is optional. Personally, I would buy the VESA mount.
What makes this so hilarious is that no one would be making a fuss on these forums if the monitor was being sold by NEC or EIZO, but because it says Apple on it, it’s like moths to a flame to criticize anything and everything about this display.
Pros are going to buy this, go about their day and be delighted. Everyone else’s opinions don’t matter.
I mean... Professional stands for anything are usually expensive, and more often than not non-universal.
This is aimed at professionals, more than any previous apple display, and the Mac Pro is the beefiest ever.
They didn't update the Mac Pro, they discontinued it, and opened an entirely new segment.
They could have done this... they should have done this.... a base model with the 27 inch iMac panel
But if they did that... that might have put the iMac at risk via cannibalism
And there’s the argument of the old Thunderbolt display being canned for poor sales
Agreed, and they have sold monitors in the $5000 price range right when HD and 2k panels were available. And they were ugly!
Fact is, the only reason people care is because they WANT it and can't justify paying for it or can't afford it.
Before beating me up, everyone should realize that most professionals couldn't afford the XDR if it weren't for their jobs or the necessity. A lot are excited because it does actually save them money. To be able to have a decent reference monitor for color AND a computer monitor in a DIT cart is awesome.
Honestly I just think it was because Apple's margins weren't that high. People still moaned about the price of the TBolt display too, and it was only $1300. People would complain if there was a 4k-5k monitor with XDR's style BUT was only 27". Or if the stand was still $1000. Or that it was made from plastic.
If Apple didn't release a monitor at all people would be complaining.
The stand is worth that much money because of the engineering that went into R&D. Making it look the way it does and function with all the moving parts sealed/concealed the way they are is not an easy feat. To raise, tilt, and rotate, all while holding a $5000 monitor with magnets securely and safely is worth $1000, imho.
I think Apple discontinued displays to free up manufacturing lines for iOS devices. Different tooling, but if I am selling iOS devices so fast I can’t keep them in stock, why have a line making displays and routers when they can make Watches and AirPods?
I had intermittent issues with every 27” Thunderbolt Display that we leased. The one on my desk would suddenly lose its mind and none of the USB ports would work. It was maddening. I hated them with a passion. The reflectivity drove me nuts, too. And then they didn’t update them for Thunderbolt 2 or try and lower the reflections or give me a Retina version, but yet left the price at $999. I gave up and moved on to Dell and BenQ.
The XDR Display is a game changer for those that REALLY need it. I agree 100% that there are people that are mad and complaining simply because they want it and cannot afford it. I can’t afford it...yet. The same for the Mac Pro. This is really the first time in a long time that Apple has sold something with such a high base price as to exclude a certain segment of users and those users are pissed because they think they are entitled to buy anything they want and they just cannot deal with it. It’s both humorous and maddening to watch and read. To me it is an extension to the complaints about pricing of the MacBook Pro that began as son as the 2016 MacBook Pro was introduced.
Well run companies charge what the market will bear.
Apple could simply have included the stand and charged $6K for the monitor, and no one would have batted an eye. But most of the customers in the target market don’t need the stand, so that would be a waste. The few that buy it are going to cover all the costs of design, manufacturing tooling and other one-time costs. There’s no economies of scale when there's no scale.
That said, Apple takes their profit where they can make it. The customers who buy it are willing to pay for it, so why should it matter to others (non-buyers)?
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Close but a better way to think of it is that they are costs deducted from the profits and you are taxed on profits. So if you buy a monitor (or a dump truck, or a shovel) it is taken out of your profits and the net is the taxes result. It’s not an unusual system for most countries.
I don't want the display. I just want the $999 monitor stand.
Now I know why Apple charge $999 for a monitor stand, Simply rob your hardworking money that's all really.
At one point, Apple made their own printer as well, to ensure that Mac users were guaranteed some sort of printer support. That went away as competitors filled the void. Today, printer support is practically a given, and there is no longer a need for Apple to do so.
My guess is that Apple doesn't feel that there is any point in continuing to dedicate resources and attention to come out with some kind of differentiated router. Instead, Apple moved the features from AirPort routers that may have been valuable to customers, like wireless music playback, and put the functionality into a new kind of Apple device (ie: the HomePod).
Same goes for the 5k display, which uses thunderbolt (an open standard). There just isn't much value an apple-branded router or display can add to the apple ecosystem.
So what Apple has done is reallocate precious resources towards products that can better utilize Apple hardware, software, and services to produce an experience that improves users lives.
Does not look like this was mentioned; but those $40k Sony and Flanders monitors have 12G SDI inputs and built in waveform/vectorscope monitoring as well. A top end scope is going to cost more than $5k.
With that said, if the reviews come in and Apple's LUTs actually do show the extreme amount of accuracy claimed then the monitor is indeed a bargain.
I'd rather have a Flanders though if given the choice and money was not being considered.
With that said, if the reviews come in and Apple's LUTs actually do show the extreme amount of accuracy claimed then the monitor is indeed a bargain.
I'd rather have a Flanders though if given the choice and money was not being considered.
isn’t True Tone a setting in the Mac and not the screen?
Don’t they ask you when setting up the Mac if you want it or not?
It is not. It is a feature that uses dual ambient light sensors built into the monitor. It's on by default and you have to turn it off
Set up and use Apple Pro Display XDR - Apple Support
Learn about Pro Display XDR and how to set up and use it with your Mac.
