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I don't understand the pricing logic behind this

Call me naive, but I have been waiting for this Macbook for quite some time now, as the 15' rMBP was too expensive. BUT I am completely lost on why they decided to price it like this.

It comes with an i5 processor and 128 gb SSD. If you want to upgrade to an i7 and to a 256 gb ssd it will set you back another $500 (200 for i7 + 300 for SSD) which leaves the price at 2199...Wait what?!? Yep you read that correctly, same price as a 15' rMBP.

So for the same price you get a smaller screen (although it weighs less). Is anyone else perplexed by this, or is it just me?
 
Call me naive, but I have been waiting for this Macbook for quite some time now, as the 15' rMBP was too expensive. BUT I am completely lost on why they decided to price it like this.

It comes with an i5 processor and 128 gb SSD. If you want to upgrade to an i7 and to a 256 gb ssd it will set you back another $500 (200 for i7 + 300 for SSD) which leaves the price at 2199...Wait what?!? Yep you read that correctly, same price as a 15' rMBP.

So for the same price you get a smaller screen (although it weighs less). Is anyone else perplexed by this, or is it just me?

I'm with you. I've been waiting for the 13" for a long time now. As soon as I did the basic bump for 256GB and an i7 it was the same exact price as the 15" with the same flash and memory, only half the cores and no discrete graphics. The base price is probably ok, but the upgrade price on the i7 and the 128GB of flash is a joke.
 
Unfortunately I did read your posts.

Then explain how you got your information so wrong...

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Hum, those CDs and DVDs are 1 time use only, unless you multi-session them...

And sorry, USB flash drives are like 2$. And you can re-use them over and over again.

And if you are in IT and your company doesn't allow USB flash drives, use ... *gasp*... the corporate network to transfer files around.

Anyway, external DVD drives exist. Being in IT you should know.

Most of my customers do not use external optical drives. They have a desktop or a laptop with a built-in drive. And just by sheer value, I can get MUCH more storage value out of a disc than with any flash drive (even at two dollars). I hand out discs with presentations and documents (even video and virtual machines sometimes) and I don't expect to get the disc back. It is much cheaper and much, much more convenient to use discs. I use the discs for customers, not in the corporate network environment.

Hey...maybe if I did work for that drug cartel I would have the budget to hand out multitudinous flash drives...
 
it is market segmentation by "price" combined with "product attribute". Obviously apple is trying to squeeze every dime its customers have.

This is just a trick from Apple to raise the prices of both notebook lines, Air ánd MBP. The more I think about it, the more I get the feeling that Apple keeps this insane pricing of the rMBP intact and only upgrades the internals during each rMBP revision. It would be very unlikely that they'll just drop the price with a couple of hundred bucks (on par with the current MBPs) next year while upgrading the internals as well. It wouldn't make sense at all.
Besides, next year, it might be the Air's turn and they might do something 'big' with the Airs (ie add retina or use a different body) while still offering the 'older' Airs so they can justify a higher price for the new Airs. The 'new' Airs will fit the price gap left by the standard MBPs which have been disappeared by then.
The older Airs will phase out as well resulting in a price shift of their entire notebook line. This way people get used to the increased prices more easily and Apple laughs at us.
 
Most of my customers do not use external optical drives. They have a desktop or a laptop with a built-in drive. And just by sheer value, I can get MUCH more storage value out of a disc than with any flash drive (even at two dollars). I hand out discs with presentations and documents (even video and virtual machines sometimes) and I don't expect to get the disc back. It is much cheaper and much, much more convenient to use discs. I use the discs for customers, not in the corporate network environment.

Presentations and documents get e-mailed. Virtual machines are hosted in our own private "cloud" infrastructure. And you using an external optical drive doesn't mean the discs it creates can't be read by an internal one.

No one is asking all your customers, or even yourself, to go optical-driveless. But just know that your "issues" are total non-issues.
 
Then explain how you got your information so wrong...

I didn't. And you called me a troll. :p

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It is much cheaper and much, much more convenient to use discs.

And this just isn't true for most files less than 1GB. Use cloud storage. Or email. Or youtube if you have video content.

Even if most of your customers have old laptops and DVD drives, most of the world has already moved to phones and ipads.
 
Went to see the rMBP today at a retail store. Looks nice. Noticeably heavier than my 13 MBA. The display looks good and clear. I like being able to run it with the smallest text. I'm not sure what the effective resolution is at that mode. I couldn't tell it it was native, non doubled, at that point. I didn't notice any performance issues moving windows around. Everything seemed smooth.

I was seriously considering upgrading to it. I have a base brand new MBA 13 w 4GB ram and 128gb SSD. Costs $1200.

The base rMBP has 8GB ram and 128GB SSD. I don't need the faster processor. Costs $1700. That's a $500 price increase for 4GB additional ram that costs $100 on the MBA and the retina display.

That's $400 extra for the nicer display. Sure the processor gets bumped from a 1.8ghz i5 to a 2.5ghz, but I don't really need it. You get another thunderbolt port, but I don't really need that either.

I had hoped for a $200 addon for retina.

Having to resell and buy new again, would cost me even more, at least $600-700. I don't think the retina display is that important to me. I value the lower weight and thinner palm area more. So after some thought, I think I'll pass for now.
 
IF you'd read my first post, you'd know that I can't do that. Many enterprise IT departments have been banning flash drives due to the risk of viruses and other threats. So they are out. Not to mention (and again, please bother to read my first post) I can''t just "leave" a flash drive with someone - it is too expensive. Discs are cheap and easy to give away.

It is unfortunately still a Windows world. As long as that is the case, I need discs.


Why does your IT department even use CDs/DVDs? I have worked in my share of corporate offices and almost all of anything done is through the network.Although recent, at the place I work at our IT department has read only USB keys for certain software flashes.

Too expensive? I can grab a 8GB mini usb key for less than 10$. No doubt DVD's are still needed in some cases but I can guarantee you that you would be completely fine without a dvd drive.

Heck I feel I am falling behind by still needing to use USB keys. If my upload speed at home wasnt so slow I would be in the clouds.
 
And this just isn't true for most files less than 1GB. Use cloud storage. Or email. Or youtube if you have video content.

Even if most of your customers have old laptops and DVD drives, most of the world has already moved to phones and ipads.

If someone handed me a disc with a presentation on it, I would look at my iPad that I had been using to take notes, I would kindly hand it back, and ask them to e-mail it to me.

I cannot remember when the last time I was not able to get a file via e-mail or some sort of cloud sharing.

I still chuckle at the number of tech companies who still have the USB flash drives as their "take-aways" at trade shows.
 
Am I the only one who finds it wasteful when someone burns a file of less than 100 mb on a disc and then hands it to me? I know discs are cheap, but isn't that exactly the problem? You hand them out like you are dispensing sweets, people view them once, and them either throw them away or throw them in a corner, never to be seen or used again.

When my school issued me a laptop, the first thing I did was to remove the cd-drive (it was detachable) and leave it on my desk. You won't believe how much lighter it feels, plus the huge gaping hole I saw. In my 2 years in the school, I have played a cd exactly once - to play an audio recording for a listening comprehension practice. Subsequently, I just ripped the contents and played them directly from my ipad.

I, for one, am not sorry to see the cd-drive go. :eek:
 
Am I the only one who finds it wasteful when someone burns a file of less than 100 mb on a disc and then hands it to me? I know discs are cheap, but isn't that exactly the problem? You hand them out like you are dispensing sweets, people view them once, and them either throw them away or throw them in a corner, never to be seen or used again.

When my school issued me a laptop, the first thing I did was to remove the cd-drive (it was detachable) and leave it on my desk. You won't believe how much lighter it feels, plus the huge gaping hole I saw. In my 2 years in the school, I have played a cd exactly once - to play an audio recording for a listening comprehension practice. Subsequently, I just ripped the contents and played them directly from my ipad.

I, for one, am not sorry to see the cd-drive go. :eek:

Even though it is cheap it always feels odd burning hardly any data to a 4.7gb disc.
 
... though at the "best for Retina" setting the screen offers an effective 1280 x 800. If you've been using a 15-inch MacBook Pro for the screen size, the 13-inch just got a ton more attractive.

Another very intelligent visibility decision on Apple's part!

Of course, I'm speaking as someone born in 1948, someone who doesn't have quite the in-close focus he used to have. :)
 
Well, I'm sure I'll be attacked for this, but I'm gonna say it anyway:

Tiny harddrive, barely enough RAM (and not upgradable to the "enough" level), no dedicated graphics, only dual-core processors. It certainly isn't bad, but Apple just took the "pro" out of the 13" line. And come on - it's freaking expensive. If you upgrade the SSD to 512gb and get an i7 (still dual-core - WTF?) processor, it's only 99$ cheaper than the mid-level 15" rMBP, which packs a heck of a lot more power. What gives???

the 13" is NOT a pro device in my opinion. It's more like a beefed-up and slightly heavier Macbook Air. For that, it just costs way too much.
Nothing new...
Thank you Mr Gruber.
 
Well, I'm sure I'll be attacked for this, but I'm gonna say it anyway:

Tiny harddrive, barely enough RAM (and not upgradable to the "enough" level), no dedicated graphics, only dual-core processors. It certainly isn't bad, but Apple just took the "pro" out of the 13" line. And come on - it's freaking expensive. If you upgrade the SSD to 512gb and get an i7 (still dual-core - WTF?) processor, it's only 99$ cheaper than the mid-level 15" rMBP, which packs a heck of a lot more power. What gives???

the 13" is NOT a pro device in my opinion. It's more like a beefed-up and slightly heavier Macbook Air. For that, it just costs way too much.

Congrats, you just became famous (again).
http://daringfireball.net
 
Dababneh said:
I'm just wondering.. Is it better to upgrade the RAM to 16 gb or the processor from 2.3 Ghz to 2.6 Ghz??
Upgrade the RAM.
I completely agree.
The increase in the processor you will not feel. but the increase in memory - yes.
 
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